Headline

Global Product Marketing Manager | GTM Strategy | Commercial products | Renewable Energy | Building materials | Consumer Durables | Product Positioning | Europe, MEA, IN, APAC, US | Alumnus - IIM Ranchi, NIT Silchar

About

Product Marketing leader for engineered products with 10+ years of experience in clean energy, building materials and consumer durables for regional and global markets. Currently leading global GTM strategy at Enphase Energy across US, EMEA, and APAC markets, with a strong track record in owning product positioning, portfolio strategy, and commercialisation. Experienced in translating complex engineering products into customer-centric solutions that drive adoption, partner enablement, and business growth using multimedia tools across channels. IIM Ranchi & NIT Silchar alumnus - skilled in Go-to-Market Strategy, Product Marketing, Product Positioning, Category Management, Market Segmentation, Competitive Analysis, Commercial Strategy, Sales Enablement, Channel Marketing & Stakeholder Management

Location

Greater Bengaluru Area

AI stack

lovable

midjourney

sora

githubcopilot

ChatGPT

Vercel AI SDK

Work experience

Product Marketing Manager at Enphase Energy, Aug 2024 - Present · 2 yrs 3 mos, Bengaluru, ● Lead global go-to-market (GTM) strategy and product marketing for microinverter portfolio across US, EMEA, and APAC markets (100+ countries) ● Define product positioning, messaging, and value propositions aligned with regional regulatory, customer, and channel requirements ● Develop customer-facing and sales enablement assets to support partner-led growth and market adoption ● Translate complex electrical systems into simplified, customer-centric narratives improving usability and field experience ● Build competitive intelligence frameworks to inform product differentiation and commercial strategy ● Collaborate cross-functionally with product, engineering, and regional teams to align roadmap and GTM execution

Marketing Consultant at Freelance, Jul 2023 - Jul 2024 · 1 yr 1 mo, Bengaluru, Building a B2B e-commerce marketplace business for textile/apparel retailers, wholesalers & traders across India - plan to start operations by 2024 ● Managing partnerships with 20+ retailers for designer & local labels - for online channel sales ● Negotiated with manufacturers, securing inventory partnerships and navigating legal considerations ● Leading brand story, UI/UX content, trade marketing, website design & visual variants ● Defining value proposition, pricing strategy, and fulfillment process: launch by Q2'24

Product Marketing Lead at Fenice Energy, May 2022 - Apr 2023 · 1 yr, Bengaluru, Karnataka, India, ● Envisioned Go-To-Market strategies for D2C leadership & luxury coded branding to position products at 3X premium, ● Accelerated new product planning for 3 Outdoor products for HNI clients, bringing 20% increase in revenue ● Produced high-impact marketing collaterals - sales playbooks, AR/VR apps, websites, blogs & influencer content ● Managed CRM & reduced purchase barriers through integrated campaigns to widen marketing funnel by 200% ● Enhanced category growth with market research & targeted communication – launched new variants, created onboarding programs for partners, used technical blogs to get 4.5 stars on Appstore ● Handled 150+ pricing negotiations, weekly sales reviews & deployed visual branding for 20+ experience zones

Senior Product Manager at Saint-Gobain, Oct 2021 - Mar 2022 · 6 mos, Bengaluru, Karnataka, India, ● Collaboration in developing a footprint of 100+ stores for the building materials segment ● Aided in product development across home category products like roofing, windows & showers ● Connected with 500+ architects, designers & builders for new product launch & activation events

Senior Product Manager at Wipro Enterprises Limited, Feb 2020 - Oct 2021 · 1 yr 9 mos, Bengaluru, Karnataka, India, ● Leading a comprehensive portfolio of B2B, B2C furniture along with e-commerce, education & home category of 150 crores ● Responsible for sales and profitability of product line across the Country through constant development & iteration on pricing strategy, enhancing margins & reducing costs ● Introduced new products in premium category enabling a YOY growth of 42% ● Produced catalogues, presentation, and sales collaterals for all new products with agencies ● Owner of advertising spend in the business, heavily involved in budget allocation for product development ● Efficiently and on deadline opened 35 showrooms & 15 experience centres, supplied POS material for partners ● Creating data input, MIS & roadmap for new product strategy using Project management tools ● Leading transactional customer satisfaction survey on a bi-monthly basis for resolving real-time issues ● Front-end contact for all online & email enquiries PAN India, resolving issues on a daily basis ● Market support with thorough understanding of category needs for private & public sector clients

Product Manager at Wipro Enterprises Limited, Mar 2017 - Feb 2020 · 3 yrs, Bengaluru, Karnataka, India, ● Developed first company website that generated leads & provided online collaterals ● Providing custom made solutions with design & engineering team for pushing sales to new accounts ● Collaboration with international vendors for incorporating unique designs to increase brand value ● Actively involved with multiple Indian vendors in various factory locations for prototype development ● Assisting in brand development by leading multifunctional teams in the e-commerce space ● Co-developing & implementing market strategies, plans & activities for entire category ● New coding system in invoicing software to capture margins levels of category with 96% accuracy ● Implemented SKU level forecasting for performance visibility & impact at product level

Presales consultant at Aurionpro Solutions, May 2016 - Aug 2026 · 10 y 3 mo, Mumbai

Business Analyst at Equifax Inc, Dec 2013 - Apr 2015 · 1 y 4 mo, Bangalore

Research Executive at Powergrid Corporation of India Ltd, May 2012 - Aug 2012 · 3 mo, Badarpur

Education

Master of Business Administration (M.B.A.), Marketing/Marketing Management, General, Indian Institute of Management, Ranchi

Engineer’s Degree, Electrical Engineering, National Institute of Technology Silchar