---
title: "Jackey Kothia - Building Marketing @ Scapia in Bengaluru | Tal"
description: "Meet Jackey Kothia, Marketing @ Scapia | Ex-Flipkart | Ex-Unilever | Ex-IndiGo | Ex-Paytm based in Bengaluru. AI stack includes claude code, elevenlabs, and meta."
image: "https://tal.club/meet/jackey-kothia/share-image"
---

# Jackey Kothia on Tal

## Headline

Marketing @ Scapia \| Ex\-Flipkart \| Ex\-Unilever \| Ex\-IndiGo \| Ex\-Paytm

## About

Marketing leader with 18\+yrs of experience across consumer tech \( e\-commerce, fintech, aviation D2C \) &amp; CPG organisations\. Experience in brand marketing, product marketing, digital &amp; performance marketing, customer &amp; business growth, full funnel approach and shaping P&amp;L\. Scapia \| IndiGo Airlines \| Paytm \| Flipkart \| Unilever \( Brands : Vaseline, Brooke Bond Red Label, Cornetto, Magnum Ice Cream \)

## Location

Bengaluru

## AI stack

claude code

elevenlabs

meta

openai

## Work experience

Building Marketing @ Scapia at Scapia, Oct 2025 \- Present · 11 mos, Bengaluru, Karnataka, India, Lead marketing and more @ Scapia

AVP \- Marketing &amp; Digital \(CMO mandate\) at IndiGo \(InterGlobe Aviation Ltd\), Jun 2024 \- Oct 2025 · 1 yr 5 mos, Gurugram, Haryana, India, \- Lead Marketing, Digital, Performance, Social, SEO, Retention \- Martech, Partnerships &amp; Communities \- Shape &amp; Scale "goIndiGo\.in" \(D2C Channel\) includes full funnel approach : with Product and Growth team

VP Marketing \- Paytm at Paytm, Jul 2023 \- Jun 2024 · 1 yr, Bengaluru, Karnataka, India, \- Lead marketing, visitor growth, business / product feature marketing for Paytm \- Also lead Research &amp; Insights , in\-house creative team of copy &amp; designers for in\-app and off\-app creatives, including performance marketing creatives

Director \- Marketing &amp; Partnerships : Tata Neu at Tata Digital, Nov 2022 \- Jul 2023 · 9 mos, Marketing lead, to acquire &amp; grow customers, for fashion &amp; electronics brands in Tata Neu super app\. Brands : Croma, Tata Cliq, Westside, Titan, Tanishq

Director \- Brand Marketing at Flipkart, Oct 2021 \- Nov 2022 · 1 yr 2 mos, India, \- Flipkart Brand Head : Build brand Flipkart, responsible for brand health &amp; brand equity metrics \- Worked on project N200 : unlocking next wave of consumer growth for platform from next 200mn audience \- Marketing lead in central team : Large Appliances &amp; Electronics category

Associate Director \- Brand Marketing &amp; Marketing for Central Sale Events at Flipkart, Jul 2020 \- Sep 2021 · 1 yr 3 mos, Bengaluru, Karnataka, India, \- Marketing Lead for "FLIPKART BIG BILLION DAYS" India's largest festive E\-com sale event &amp; other central sale events like 'Big Saving Days' &amp; more… \- Led customer funnel for events, on &amp; on platform comms, media &amp; deployment, digital, social &amp; activations \- Marketing lead in central team for : Mobiles &amp; Large Appliances category \( \~65% of Flipkart GMV \) \- Brand Marketing lead for new biz initiatives : Flipkart Quick, Flipkart Wholesale, etc\.

Associate Director \- Brand Marketing at Flipkart, Oct 2019 \- Jun 2020 · 9 mos, Greater Bengaluru Area, \- Marketing lead in central team for : Mobiles &amp; Large Appliances category \( \~65% of Flipkart GMV \) \- Brand Marketing lead for new biz initiatives : Flipkart Quick, Flipkart Wholesale, etc\.

## Education

Institute for Real Growth

Master of Business Administration \(MBA\), Marketing, SVKM's Narsee Monjee Institute of Management Studies \(NMIMS\)

[View the original profile](https://tal.club/meet/jackey-kothia)

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