---
title: "Itishree Biswal - Product Marketing Manager in Bengaluru | Tal"
description: "Meet Itishree Biswal, Product Marketing & GTM || B2B SaaS & AI || Positioning, Messaging, Launches & Sales Enablement|| Ex-PhonePe|| XIMB|| Ex-Infosys based in Bengaluru. AI stack includes claude, lovable, and notebooklm."
image: "https://tal.club/meet/itishree-biswal/share-image"
---

# Itishree Biswal on Tal

## Headline

Product Marketing & GTM \|\| B2B SaaS & AI \|\| Positioning, Messaging, Launches & Sales Enablement\|\| Ex\-PhonePe\|\| XIMB\|\| Ex\-Infosys

## About

Product Marketing Manager with 8\+ years of experience driving GTM strategy, positioning, product adoption, and customer engagement across SaaS and AI\-led solutions\. I specialize in translating complex product capabilities into clear, compelling narratives that drive business impact\. Across my career, I have led product and feature launches, developed differentiated messaging, enabled sales teams, and partnered closely with Product, Design, Growth, and Regional Business leaders to execute successful go\-to\-market strategies\. Key strengths include: \* Building customer\-centric positioning & messaging \* Driving product adoption and GTM execution \* Creating high\-impact sales enablement programs \* Synthesizing market and customer insights into strategy \* Leading cross\-functional collaboration across global teams With a foundation in technology, business strategy, and customer growth, I bring both analytical thinking and storytelling to Product Marketing\. I am passionate about building products that solve meaningful problems and creating GTM strategies that connect product value to real customer outcomes\.

## Location

Bengaluru

## AI stack

claude

lovable

notebooklm

notion

Canva Magic Studio

Gamma

## Work experience

Product Marketing Manager at nucleo, Jun 2026 \- Present · 5 mos, Bengaluru, Karnataka, India

Product Marketing Analyst III at DealerSocket, Aug 2022 \- Jun 2026 · 3 yrs 11 mos, Bengaluru, Karnataka, India, \*Led GTM strategy, positioning, and messaging for AI\-driven vehicle claims solutions across EMEA & North America, supporting insurers, OEMs, and repair networks\. \*Crafted differentiated product narratives and competitive positioning that contributed to a 20% increase in demo requests and top\-of\-funnel engagement\. \*Drove multiple product and feature launches across Tier 1\-3 markets, improving early\-stage customer adoption and activation\. \*Built high\-impact sales enablement assets including battlecards, demo flows, objection\-handling guides, and training decks, helping reduce sales ramp\-up time by 20% and improve conversion rates by 15%\. \*Partnered cross\-functionally with Product, Design, CX, Sales, and Regional Business leaders to align launch execution, messaging, and customer communication strategies\. \*Conducted customer research, win/loss analysis, and competitive intelligence to influence product positioning, roadmap priorities, and GTM decisions\. \*Supported pipeline growth initiatives through demand generation collaboration with corporate marketing teams across priority markets\. \*Synthesized customer insights into actionable recommendations that improved product storytelling, UX direction, and customer engagement strategies\.

Cluster Manager\- Regional Key Accounts at PhonePe, Oct 2020 \- Apr 2022 · 1 y 6 mo, Bangalore, \*Managed 1,600\+ premium merchant accounts across Hospitality, Retail, Healthcare, and F&B segments, driving strong merchant engagement and transaction growth\. \*Expanded premium merchant acquisition by 20% YoY through targeted growth strategies and localized market initiatives\. \*Led customer education and retention programs that reduced churn by 15% and improved product adoption across key accounts\. \*Executed regional GTM pilots and BTL activations to increase awareness and usage across priority merchant categories\. \*Managed and mentored a 10\-member growth team, driving operational excellence and consistent target achievement\.

Summer Intern as Pre\-Sales Consultant at Brillio, Apr 2019 \- May 2019 · 2 mos, Bengaluru, Karnataka, India, \*Developed a business strategy to acquire new logos in the TMT sector

Senior Systems Engineer at Infosys, May 2014 \- May 2018 · 4 y, Bhubaneshwar, Odisha, India, \*Delivered large\-scale web platform migration projects \(Drupal 7 to Drupal 8\) for Fortune 500 clients, improving scalability and user experience\. \*Contributed to UI/UX standardization initiatives that reduced development effort by 20% and improved implementation efficiency\. \*Collaborated with cross\-functional teams to streamline delivery workflows and improve project execution quality\.

## Education

Master of Business Administration \- MBA, Business Management, Xavier Institute of Management\(XIM Bhubaneswar\)

Bachelor of Technology \- BTech, Electrical, Electronics and Communications Engineering, Silicon Institute of Technology \(SIT\), Bhubaneswar

[View the original profile](https://tal.club/meet/itishree-biswal)

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