Headline

Product Marketing & GTM || B2B SaaS & AI || Positioning, Messaging, Launches & Sales Enablement|| Ex-PhonePe|| XIMB|| Ex-Infosys

About

Product Marketing Manager with 8+ years of experience driving GTM strategy, positioning, product adoption, and customer engagement across SaaS and AI-led solutions. I specialize in translating complex product capabilities into clear, compelling narratives that drive business impact. Across my career, I have led product and feature launches, developed differentiated messaging, enabled sales teams, and partnered closely with Product, Design, Growth, and Regional Business leaders to execute successful go-to-market strategies. Key strengths include: * Building customer-centric positioning & messaging * Driving product adoption and GTM execution * Creating high-impact sales enablement programs * Synthesizing market and customer insights into strategy * Leading cross-functional collaboration across global teams With a foundation in technology, business strategy, and customer growth, I bring both analytical thinking and storytelling to Product Marketing. I am passionate about building products that solve meaningful problems and creating GTM strategies that connect product value to real customer outcomes.

Location

Bengaluru

AI stack

claude

lovable

notebooklm

notion

Canva Magic Studio

Gamma

Work experience

Product Marketing Manager at nucleo, Jun 2026 - Present · 5 mos, Bengaluru, Karnataka, India

Product Marketing Analyst III at DealerSocket, Aug 2022 - Jun 2026 · 3 yrs 11 mos, Bengaluru, Karnataka, India, *Led GTM strategy, positioning, and messaging for AI-driven vehicle claims solutions across EMEA & North America, supporting insurers, OEMs, and repair networks. *Crafted differentiated product narratives and competitive positioning that contributed to a 20% increase in demo requests and top-of-funnel engagement. *Drove multiple product and feature launches across Tier 1-3 markets, improving early-stage customer adoption and activation. *Built high-impact sales enablement assets including battlecards, demo flows, objection-handling guides, and training decks, helping reduce sales ramp-up time by 20% and improve conversion rates by 15%. *Partnered cross-functionally with Product, Design, CX, Sales, and Regional Business leaders to align launch execution, messaging, and customer communication strategies. *Conducted customer research, win/loss analysis, and competitive intelligence to influence product positioning, roadmap priorities, and GTM decisions. *Supported pipeline growth initiatives through demand generation collaboration with corporate marketing teams across priority markets. *Synthesized customer insights into actionable recommendations that improved product storytelling, UX direction, and customer engagement strategies.

Cluster Manager- Regional Key Accounts at PhonePe, Oct 2020 - Apr 2022 · 1 y 6 mo, Bangalore, *Managed 1,600+ premium merchant accounts across Hospitality, Retail, Healthcare, and F&B segments, driving strong merchant engagement and transaction growth. *Expanded premium merchant acquisition by 20% YoY through targeted growth strategies and localized market initiatives. *Led customer education and retention programs that reduced churn by 15% and improved product adoption across key accounts. *Executed regional GTM pilots and BTL activations to increase awareness and usage across priority merchant categories. *Managed and mentored a 10-member growth team, driving operational excellence and consistent target achievement.

Summer Intern as Pre-Sales Consultant at Brillio, Apr 2019 - May 2019 · 2 mos, Bengaluru, Karnataka, India, *Developed a business strategy to acquire new logos in the TMT sector

Senior Systems Engineer at Infosys, May 2014 - May 2018 · 4 y, Bhubaneshwar, Odisha, India, *Delivered large-scale web platform migration projects (Drupal 7 to Drupal 8) for Fortune 500 clients, improving scalability and user experience. *Contributed to UI/UX standardization initiatives that reduced development effort by 20% and improved implementation efficiency. *Collaborated with cross-functional teams to streamline delivery workflows and improve project execution quality.

Education

Master of Business Administration - MBA, Business Management, Xavier Institute of Management(XIM Bhubaneswar)

Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering, Silicon Institute of Technology (SIT), Bhubaneswar