Headline

Brand & Social | Ex- HomeLane, Cult, DaMENSCH

About

👩🏻‍🍳 Food & storytelling – my two passions on a plate! What started as a love for experimenting in the kitchen turned into a full-fledged content journey. In less than a year, I’ve grown my food community to 390K+ followers, sharing quick, easy, and exciting recipes that make cooking fun and accessible. Some of my content pieces have hit 58M and 53M views, proving that great food content can truly bring people together. Whether it’s discovering hidden gems or creating viral-worthy dishes, I love crafting content that sparks curiosity and engagement. 📲 7years in Social Media & Digital Strategy Beyond content creation, I’ve spent my years helping brands build strong digital identities, craft meaningful campaigns, and engage communities. From leading social strategy to influencer marketing and campaign execution, I thrive on storytelling that drives impact. Whether it’s staying ahead of trends, managing cross-functional teams, or launching creative initiatives, I love turning ideas into results.

Location

Bengaluru

AI stack

claude code

gemini

Canva Magic Studio

ChatGPT

ChatGPT Images

Ideogram

Work experience

Senior Brand Manager at HomeLane, May 2025 - Jul 2026 · 1 yr 3 mos, Bengaluru, Karnataka, India, Started with social, ended up running a lot more. Have been leading Instagram, LinkedIn, and YouTube, building structure, consistency, and content that actually performed (while managing a team of 4). Quickly expanded into performance marketing, retail, offers, and category launches: delivering 60+ performance creatives and contributing to scaling while keeping CPSL stable. Also got pulled into GTM for new product launches, working across teams from idea to rollout. Took full ownership of retail and executed 25+ store facades and 10+ in-store interventions, including flagship launches. Lots of moving parts, tight timelines, high visibility, delivered end-to-end. Handled a constant flow of offer campaigns (monthly, topical, BAU, R2P, Net OB), keeping things sharp, timely, and aligned with business goals. Also stepped into PR and internal campaigns whenever needed, basically owning outcomes, not just tasks.

Independent Consultant at Blue Butter Creative, Aug 2024 - Apr 2025 · 8 mo, Bengaluru, Built bold brand identities, crafting scroll-worthy content, and shaping seamless user experiences, I helped new-age D2C brands find their voice and make their mark!

Social Media Lead at Palette Brands, Aug 2024 - Nov 2024 · 4 mos, On-site, Mistakes were made and couldn’t salvage the days spent here. 0-1 journey where KPIs weren’t defined and work culture didn’t have a meaning. Left for good.

Community Brand Lead at Curefit - house of cult, Jan 2024 - Aug 2024 · 8 mos, When personal goals met professionally is the story for Cult. Mastered video production and direction along over and above everything.

Senior Social Media Manager at Curefit - house of cult, Jan 2023 - Dec 2023 · 1 yr, Bangalore Urban, Karnataka, India, Led brand partnerships, influencer management and campaigns for the brand with the aim to create awareness.

Social Media Manager at Curefit - house of cult, Nov 2021 - Dec 2022 · 1 yr 2 mos, Bangalore Urban, Karnataka, India, Taking on KPIs like vendor management, team management and social listening to create a holistic skill development in social media.

Social Media Manager at DaMENSCH, Oct 2020 - Nov 2021 · 1 y 1 mo, Bengaluru

Cofounder at KnackForArt, Mar 2020 - Dec 2020 · 9 mo, India

Social Media Manager at Multiple Brands & Agencies, Dec 2019 - Nov 2020 · 11 mo, India

Fashion Stylist at Tailorman, Jun 2019 - Dec 2020 · 1 y 6 mo, Hyderabad

Education

Masters in Fashion Management, Fashion Management Studies, NATIONAL INSTITUTE OF FASHION TECHNOLOGY, BHUBANESWAR

Bachelor of Commerce - BCom, Accounting and Finance, Ravenshaw university

Public links

canva.link: https://canva.link/mugfm31m4s9mqi3