Ishveena Paliwal profile photo 1 on Tal

Ishveena Paliwal

Brand & Marketing Leader | Strategy, Systems & Scale | Luxury, Fashion, Beauty, Wellness, Lifestyle Brands | D2C & B2B

India

4+ years of work experience

YellAWE | The AWE Media Co.
Apr 20265 mosPresent

Managing production for brands to create TVCs, DVCs, brand films, reels, etc. Handling client operations from start to finish to ensure all projects run smoothly.
AWEbrey Media Dubai | The AWE Media Co.
Apr 20265 mosPresent

Driving brand growth and expansion specifically for the Middle East market. Working closely with the founders to spot new trends and align our customized marketing strategies with regional brand and business goals.
AWEdeet | The AWE Media Co.
Apr 20265 mosPresent

Running influencer marketing campaigns across all creator sizes, celebrities, anchor/mega, macro, micro, and nano. Tracking performance data to make smart adjustments and get the best returns for brands and businesses.
Techwave
Feb 20251 yrJan 2026

Remote

- Lead brand-led growth via GTM, PR, influencer outreach, and strategic content across IT and enterprise tech. - Built an internal Think Tank to drive innovation through employee-led innovation and tech ideas. - Crafted brand strategies to boost positioning, credibility, and market visibility in B2B sectors. - Conduct M&A research to guide the C-suite on brand integration and market expansion. - Support campaign and event execution with creative direction and stakeholder coordination. - Expand thought leadership through influencer marketing and strategic partnerships.
Techwave
Dec 20221 yr 8 mosJul 2024

Remote

- Developed GTM and ABM strategies across BFSI, Retail, Energy, and Telecom, adding $3M+ to the sales pipeline. - Led integrated campaigns (email, social, paid media, events) with a 1.28% CTR and 30% lift in lead conversions. - Managed cross-functional alignment with Sales, Data, and Delivery teams across North America. - Ran Events and PR campaigns, boosting engagement and securing coverage in the media. - Oversaw $150K+ campaign budget and a 5-member team to deliver high-ROI marketing programs. - Improved landing pages with design teams, boosting conversions.
Techwave
Feb 202210 mosNov 2022

Hyderabad, Telangana, India

- Led the global rebranding of Techwave across verticals, revamping 50+ assets to unify messaging, identity, and design. - Designed and implemented a Global EVP program, engaging 3,000+ employees across five regions to enhance employer branding and employee experience. - Drove brand advocacy, PR, and digital storytelling initiatives, resulting in a 60K increase in LinkedIn followers within six months. - Ensured brand consistency across internal/external touch points, including CSR, and flagship industry events. - Executed 20+ branding and engagement events, reaching 800+ attendees across formats. - Produced executive communications and thought leadership content to elevate brand narrative and leadership visibility.
Techwave
Oct 20215 mosFeb 2022

Ishveena’s AI Stack

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codex
opencode
opencode
claudecode
claudecode

Education

Parsons School of Design - The New School

Master of Science - MS, Strategic Design Management | Systems Science and Theory

Parsons School of Design - The New School

20242 yrs2026
Xavier Institute of Communications

Post Graduate Diploma, Advertising and Marketing Communication

Xavier Institute of Communications

20201 yr2021

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Headline

Brand & Marketing Leader | Strategy, Systems & Scale | Luxury, Fashion, Beauty, Wellness, Lifestyle Brands | D2C & B2B

About

With a career spanning Luxury, IT, FMCG, art, fashion-adjacent, lifestyle, and global brands, I’ve worn many hats, from crafting brand and marketing strategies to driving GTM launches, performance-led storytelling, and experiential events. I consider myself a "Jack of all Trades". I thrive at the intersection of creativity and strategy. When I’m not shaping brands, you’ll find me painting, designing, or traveling the world, constantly collecting inspiration that finds its way back into my work. Always curious. Always creating.

Location

India

AI stack

codex

opencode

claudecode

Work experience

Brand Experiences & Partnerships at YellAWE | The AWE Media Co., Apr 2026 - Present · 5 mos, Managing production for brands to create TVCs, DVCs, brand films, reels, etc. Handling client operations from start to finish to ensure all projects run smoothly.

Brand Experiences & Partnerships at AWEbrey Media Dubai | The AWE Media Co., Apr 2026 - Present · 5 mos, Driving brand growth and expansion specifically for the Middle East market. Working closely with the founders to spot new trends and align our customized marketing strategies with regional brand and business goals.

Brand Experiences & Partnerships at AWEdeet | The AWE Media Co., Apr 2026 - Present · 5 mos, Running influencer marketing campaigns across all creator sizes, celebrities, anchor/mega, macro, micro, and nano. Tracking performance data to make smart adjustments and get the best returns for brands and businesses.

Brand and Marketing Consultant at Techwave, Feb 2025 - Jan 2026 · 1 yr, Remote, - Lead brand-led growth via GTM, PR, influencer outreach, and strategic content across IT and enterprise tech. - Built an internal Think Tank to drive innovation through employee-led innovation and tech ideas. - Crafted brand strategies to boost positioning, credibility, and market visibility in B2B sectors. - Conduct M&A research to guide the C-suite on brand integration and market expansion. - Support campaign and event execution with creative direction and stakeholder coordination. - Expand thought leadership through influencer marketing and strategic partnerships.

Marketing Manager, Digital Services (North America) at Techwave, Dec 2022 - Jul 2024 · 1 yr 8 mos, Remote, - Developed GTM and ABM strategies across BFSI, Retail, Energy, and Telecom, adding $3M+ to the sales pipeline. - Led integrated campaigns (email, social, paid media, events) with a 1.28% CTR and 30% lift in lead conversions. - Managed cross-functional alignment with Sales, Data, and Delivery teams across North America. - Ran Events and PR campaigns, boosting engagement and securing coverage in the media. - Oversaw $150K+ campaign budget and a 5-member team to deliver high-ROI marketing programs. - Improved landing pages with design teams, boosting conversions.

Brand Manager at Techwave, Feb 2022 - Nov 2022 · 10 mos, Hyderabad, Telangana, India, - Led the global rebranding of Techwave across verticals, revamping 50+ assets to unify messaging, identity, and design. - Designed and implemented a Global EVP program, engaging 3,000+ employees across five regions to enhance employer branding and employee experience. - Drove brand advocacy, PR, and digital storytelling initiatives, resulting in a 60K increase in LinkedIn followers within six months. - Ensured brand consistency across internal/external touch points, including CSR, and flagship industry events. - Executed 20+ branding and engagement events, reaching 800+ attendees across formats. - Produced executive communications and thought leadership content to elevate brand narrative and leadership visibility.

Senior Brand Executive at Techwave, Oct 2021 - Feb 2022 · 5 mos

Education

Master of Science - MS, Strategic Design Management | Systems Science and Theory, Parsons School of Design - The New School

Post Graduate Diploma, Advertising and Marketing Communication, Xavier Institute of Communications