---
title: "Ishtyaque Zafar - Senior Manager in New Delhi | Tal"
description: "Meet Ishtyaque Zafar, Senior Performance Marketing Manager | CRM & Lifecycle Marketing | Google Ads | Meta Ads | 7+ Years Scaling Growth in Fintech, E-commerce & D2C based in New Delhi. AI stack includes claude code."
image: "https://tal.club/meet/ishtyaque-zafar/share-image"
---

# Ishtyaque Zafar on Tal

## Headline

Senior Performance Marketing Manager \| CRM & Lifecycle Marketing \| Google Ads \| Meta Ads \| 7\+ Years Scaling Growth in Fintech, E\-commerce & D2C

## About

Accomplished marketer with a proven track record of strategically leveraging online channels to drive business growth in the Banking and Financial Services sector\. Possesses an in\-depth understanding of digital marketing, including Paid advertising, Search Engine Optimization \(SEO\), Social media campaigns, and CRM Marketing \(Push / SMS / WhatsApp\)\. Proficient in customer engagement & retention, Website Optimization, and Content Creation, as well as utilizing marketing automation tools and analytics\. Skilled in data analytics, managing digital engagement, and optimizing funnels to oversee campaign data, including impressions, clicks, CTR%, CAC, CPI, ROAS, profit, and loss for informed decision\-making\. Excels in forecasting and strategic planning to achieve and surpass business objectives\.

## Location

New Delhi

## AI stack

claude code

## Work experience

Senior Manager at Husk Power, Jun 2024 \- Present · 2 yrs 3 mos, New Delhi, Delhi, India, • Architected a 0\-to\-1 user nurturing and retention framework, delivering a 25% increase in overall funnel efficiency across the customer lifecycle\. • Directed high\-impact paid acquisition campaigns on Google Ads and Meta Ads Manager, optimizing for CPI, CAC, and ROAS to consistently exceed business acquisition targets\. Managing a monthly budget of upto 50 Lakhs\. • Drove a 20% increase in middle\-of\-funnel \(MOFU\) conversion by redesigning landing page hooks and automating personalized user nurturing journeys\. • Owned end\-to\-end CRM strategy across Email, Push, SMS, and WhatsApp channels using smart audience segmentation to power remarketing, cross\-sell, and upsell campaigns\. • Built seamless integrations between marketing automation platforms to enable end\-to\-end process automation and real\-time campaign scaling\. • Owned retention funnels for lending products; drove repeat transaction rates through A/B experiments on pricing, discounts, and content\. • Performed detailed keyword research, competitor analysis, and market research to inform data\-driven campaign strategy and media planning\. • Deep\-dived into large, complex datasets to identify behavioral patterns, growth levers, and performance gaps; created dashboards for leadership visibility\. • Built a full\-funnel customer journey with targeted nudges at every stage to reduce audience leakage and improve end\-to\-end conversion ROI\.

Marketing Team Lead at Paytm, Feb 2021 \- Jun 2024 · 3 yrs 5 mos, Noida, Uttar Pradesh, India, • Led multi\-channel user acquisition, engagement, and retention strategies across Google, Meta, CleverTap, driving scalable growth across lending and financial products\. • Designed automated CRM journeys using behavioral segmentation, predictive modelling, and contextual triggers; achieved a 12% increase in customer lifetime value \(CLV\) and funnel conversion\. • Pioneered Top\-of\-Funnel \(TOFU\) initiatives with personalized landing pages and clear product messaging, achieving a 28% gain in campaign efficiency\. • Built a data\-driven cross\-selling framework leveraging high\-intent cohort identification, resulting in a 22% boost in upsell success for premium financial products\. • Planned and optimized paid media campaigns using attribution modelling and MMM; tracked KPIs including CTR, CPM, CPA, ROAS, and Conversion Rate for continuous improvement\. • Collaborated with data teams to build performance dashboards and reporting mechanisms, providing actionable insights to senior leadership\. • Drove A/B testing and experimentation frameworks to continuously refine campaigns; identified growth opportunities through new channels, content, and product offerings\. • Took end\-to\-end ownership of CRM campaigns \(planning to execution\) via CleverTap across Push, SMS, Email, WhatsApp, and in\-app display\.

Digital Marketing Analyst at Ozone Overseas Pvt Ltd, Sep 2019 \- Feb 2021 · 1 yr 6 mos, New Delhi Area, India, KRA ✔️ Improving the brand visibility on social media platforms like Facebook, Instagram, YouTube and other platforms ✔️ Optimization of Google Maps, listing, catalogue on Facebook and it's Marketplace ✔️ Creating and managing performance\-marketing campaigns with Google / LinkedIn /Facebook\. ✔️ Establishing and creating awareness for my business in the online space\. Inform, engage and in multiple audiences ✔️ Growth of customer acquisition via Salesforce \(Push, Email, SMS, WhatsApp\)

Digital Marketing Executive at Anfotal Nutritions, Jan 2018 \- Sep 2019 · 1 yr 9 mos, Noida, Uttar Pradesh, India, KRA ✔️ Improving the ranking of website via SEO best practices ✔️ Identify relevant keywords for website via Google Keyword Planner / Semrush / aHref ✔️ Managing Different B2B website like IndiaMART, TradeIndia for better visibility and lead generation ✔️ Running multiple ad campaign on Google like search, display ✔️ Managing product listing on B2C portal like Amazon, Flipkart

## Education

Bachelor of Technology \- BTech, Electrical and Electronics Engineering, Biju Patnaik University of Technology, Odisha

Master of Business Administration \- MBA, International Marketing, Symbiosis Centre for Distance Learning

[View the original profile](https://tal.club/meet/ishtyaque-zafar)

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