Headline

IIM Ahmedabad MBA’25 | Haleon | Ex-Diageo FMCG Professional | Brand | Category | Sales and Commercial Strategy

About

I’m a marketing, brand and strategy enthusiast who enjoys working at the intersection of people, ideas, and execution. My on-ground experience in sales has given me the opportunity to work closely with diverse stakeholders and understand consumer behaviour firsthand—an experience that shaped my interest in brand building, customer marketing, and storytelling. A team player who likes lead and collaborate, I also bring a strong sense of ownership to my work, along with curiosity, enthusiasm, and a willingness to experiment and learn. Creativity is central to how I think and work- I enjoy public speaking, event management, dance, theatre, and pageantry—experiences that have strengthened my communication skills, confidence, and ability to connect with people. I believe in giving back to society and have actively worked towards the education of underprivileged children. I am driven by the desire to create meaningful impact—both through my work and in the communities I engage with.

Location

India

AI stack

claude

Work experience

Brand Management at Haleon, May 2025 - Present · 1 yr 5 mos, • Researched high potential spaces for India's largest anatacid brand ENO and worked with R&D to launch new variants and recruit young consumers • New Product Development: Identified key selling propositions and developed creative briefs • Conducted 50+ consumer interviews in modern trade, analyzed market trends to validate the pricing positioning and refine strategy • Analyzed the oral healthcare industry, delivered insights on triggers, pain points and buying behaviour

Area Sales Manager at Haleon, May 2025 - Present · 1 yr 5 mos, • Owned end to end business delivery for INR 7 crore, managed 16 distributors, covering a population of 2.5 crore • Led a team of 7 sales officers, 58 salesmen and 20 merchandizers and promoters across 12k+ direct outlets • Improved numeric distribution of priority SKUs by 20%, owned merchandizing excellence across top outlets; enhanced visibility • Achieved 120% coverage for a NPI and 35% YTD growth in brush sales through focussed drives • Successfully piloted ‘Recharge 360’ activation campaign in key outlets and gyms, engaged 1000+ customers, sold 500+ units

Strategy Consultant at Ahmedabad Management Association, Nov 2024 - Dec 2024 · 2 mos, · Spearheaded participant-centered program development initiative, surveyed 3400+ & interviewed 150+ · Analyzed 600+ training programs in 29 categories, 20+ industry reports; in-depth consultations with experts · Provided strategic recommendations for developing new courses and addressed gaps to boost enrollment

Brand Management at DIAGEO India, Apr 2024 - Jun 2024 · 3 mos, Gurugram, As a Brand Intern for the famous Johnnie Walker Blonde, • Achieved 20% increase in per-outlet bottle sale boosting competitive edge and sales potential • Conducted 100+ on-trade & 50+off-trade visits, 180+ interactions, designed survey gaining 250+ responses • Drove targeted marketing interventions for JW Blonde, leveraged data analysis and consumer behaviour • Developed strategic recommendations to optimize and enhance brand visibility across 100 outlets

Coordinator at SMILE, IIM Ahmedabad, Mar 2024 - Mar 2025 · 1 yr 1 mo, As the head of SMILE (an initiative for the education of underprivileged kids), I : • Organized 100+ academic, EC sessions for 120+ students; supervised preparation of 25+ resources • Raised INR 40k+; Led 7+ events & 2 community drives for 37 families | 400% increase in IG reach • Spearheaded 7-days activity camp, collaborated with 100+ volunteers, 6 IIMA clubs, 250+ footfall • Recruited & led a 3-tier team of 56 out of 240+ applicants for Learning and Development, Extracurricular & Community Outreach cells

Education

Master of Business Administration - MBA, Indian Institute of Management Ahmedabad

English Honours, amity University