---
title: "Ishita Mishra - Business Analytics Intern in India | Tal"
description: "Meet Ishita Mishra, Churn & Retention, Funnel Drop-offs, A/B Testing | SQL, Power BI, Excel based in India. Explore public work links including github."
image: "https://tal.club/meet/ishita-mishra/share-image"
---

# Ishita Mishra on Tal

## Headline

Churn & Retention, Funnel Drop\-offs, A/B Testing \| SQL, Power BI, Excel

## About

I work at the intersection of data, user behavior, and business decision\-making\. My experience spans both business and product analytics starting with understanding how users interact with products \(UI/UX\), and evolving into analyzing large\-scale user data to drive growth and retention strategies\. As a Business Analyst Intern, I analyzed 50K\+ user sessions to uncover a 21\.5% conversion drop, built cohort models to understand retention, and developed data\-driven strategies around pricing, activation, and engagement\. In my earlier UI/UX role, I focused on user research and workflow optimization giving me a strong foundation in identifying user pain points before quantifying them with data\. I’m particularly interested in solving problems related to conversion, retention, and growth whether from a business or product lens\. Skills: SQL, Python, Power BI, Excel Focus Areas: Business Analysis, Product Analytics, Funnel Analysis, Cohort Analysis, User Behavior, Retention & Growth Currently seeking Business Analyst / Product Analyst opportunities where I can contribute to data\-driven decision\-making and measurable business impact\.

## Location

India

## Work experience

Business Analytics Intern at Digits n Data, Feb 2026 \- Mar 2026 · 2 mos, Drove funnel optimization and growth strategy using 50K\+ session\-level data, uncovering conversion bottlenecks and scaling retention opportunities • Analyzed 50K\+ user sessions using SQL to diagnose a 21\.5% conversion drop, identifying key funnel friction points • Built cohort and behavioral segmentation models to uncover high\-value users and retention drivers • Conducted data\-driven product research \(EDA \+ user behavior analysis\) to identify growth opportunities and user pain points • Developed engagement dashboards to track user behavior and support product and growth decisions • Translated complex data into actionable insights, enabling faster stakeholder decision\-making • Collaborated with product, marketing, and operations to align analysis with business goals • Identified a key conversion bottleneck and proposed a ₹99 per\-session pricing model, reducing entry friction for \~60% of users • Designed an activation\-led upsell journey, projecting a 3x increase in revenue per user • Built a retention strategy targeting 60% Session 2 return rate, based on insight that users with 3\+ sessions in week 1 show 78% retention

Professional development at Career Break, Jun 2025 \- Jan 2026 · 8 mos, • Prepared for competitive exams focusing on quantitative aptitude, reasoning, and data interpretation • During this time, started learning SQL, Power BI and Excel and practicing with small datasets • Built a few projects \(funnel analysis, A/B testing\) to move into data/product analytics

UI/UX Intern at Petroleum and Natural Gas Regulatory Board \(PNGRB\), Nov 2024 \- Jan 2025 · 3 mos, India, Built the foundation in user behavior analysis and product thinking, later extended into data\-driven decision\-making\. • Conducted user research and workflow analysis to identify usability gaps, driving a redesign that improved operational efficiency by 30–40% • Mapped end\-to\-end user journeys using behavioral insights to uncover friction points and process inefficiencies • Analyzed interaction data and user flows to optimize workflows, reducing inefficiencies by 35% and improving task completion rates • Translated qualitative and quantitative insights into data\-driven UX recommendations, strengthening product usability and user experience

## Education

Bachelor of Technology \- BTech, Computer Science Engineering, SRM Institute of Science and Technology \(SRMIST\)

## Public links

- github: https://github\.com/mishra\-ishita

[View the original profile](https://tal.club/meet/ishita-mishra)

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