Headline

Churn & Retention, Funnel Drop-offs, A/B Testing | SQL, Power BI, Excel

About

I work at the intersection of data, user behavior, and business decision-making. My experience spans both business and product analytics starting with understanding how users interact with products (UI/UX), and evolving into analyzing large-scale user data to drive growth and retention strategies. As a Business Analyst Intern, I analyzed 50K+ user sessions to uncover a 21.5% conversion drop, built cohort models to understand retention, and developed data-driven strategies around pricing, activation, and engagement. In my earlier UI/UX role, I focused on user research and workflow optimization giving me a strong foundation in identifying user pain points before quantifying them with data. I’m particularly interested in solving problems related to conversion, retention, and growth whether from a business or product lens. Skills: SQL, Python, Power BI, Excel Focus Areas: Business Analysis, Product Analytics, Funnel Analysis, Cohort Analysis, User Behavior, Retention & Growth Currently seeking Business Analyst / Product Analyst opportunities where I can contribute to data-driven decision-making and measurable business impact.

Location

India

Work experience

Business Analytics Intern at Digits n Data, Feb 2026 - Mar 2026 · 2 mos, Drove funnel optimization and growth strategy using 50K+ session-level data, uncovering conversion bottlenecks and scaling retention opportunities • Analyzed 50K+ user sessions using SQL to diagnose a 21.5% conversion drop, identifying key funnel friction points • Built cohort and behavioral segmentation models to uncover high-value users and retention drivers • Conducted data-driven product research (EDA + user behavior analysis) to identify growth opportunities and user pain points • Developed engagement dashboards to track user behavior and support product and growth decisions • Translated complex data into actionable insights, enabling faster stakeholder decision-making • Collaborated with product, marketing, and operations to align analysis with business goals • Identified a key conversion bottleneck and proposed a ₹99 per-session pricing model, reducing entry friction for ~60% of users • Designed an activation-led upsell journey, projecting a 3x increase in revenue per user • Built a retention strategy targeting 60% Session 2 return rate, based on insight that users with 3+ sessions in week 1 show 78% retention

Professional development at Career Break, Jun 2025 - Jan 2026 · 8 mos, • Prepared for competitive exams focusing on quantitative aptitude, reasoning, and data interpretation • During this time, started learning SQL, Power BI and Excel and practicing with small datasets • Built a few projects (funnel analysis, A/B testing) to move into data/product analytics

UI/UX Intern at Petroleum and Natural Gas Regulatory Board (PNGRB), Nov 2024 - Jan 2025 · 3 mos, India, Built the foundation in user behavior analysis and product thinking, later extended into data-driven decision-making. • Conducted user research and workflow analysis to identify usability gaps, driving a redesign that improved operational efficiency by 30–40% • Mapped end-to-end user journeys using behavioral insights to uncover friction points and process inefficiencies • Analyzed interaction data and user flows to optimize workflows, reducing inefficiencies by 35% and improving task completion rates • Translated qualitative and quantitative insights into data-driven UX recommendations, strengthening product usability and user experience

Education

Bachelor of Technology - BTech, Computer Science Engineering, SRM Institute of Science and Technology (SRMIST)

Public links

github: https://github.com/mishra-ishita