---
title: "Ishita Mehrotra - Product Manager in Bangalore Urban district | Tal"
description: "Meet Ishita Mehrotra, Product Manager @ Bright Money | Ex-BigBasket | Business Plan Hackathon winner | PGDM based in Bangalore Urban district. AI stack includes anthropic apis, claude code, and claude."
image: "https://tal.club/meet/ishita-mehrotra/share-image"
---

# Ishita Mehrotra on Tal

## Headline

Product Manager @ Bright Money \| Ex\-BigBasket \| Business Plan Hackathon winner \| PGDM

## Location

Bangalore Urban district

## AI stack

anthropic apis

claude code

claude

gemini

github copilot

openai

## Work experience

Product Manager at Bright Money, Sep 2025 \- Present · 1 yr 1 mo, Bengaluru, • Owned an onboarding funnel revamp \(Plaid\) end\-to\-end — replaced manual bank\-linking with instant auto\-fill, driving a 7% enrolment lift, \~69% drop\-off cut \(32%→10%\), and \~₹3\.05 Cr/month incremental revenue • Scaled through a phased A/B experiment while holding guardrails \(KYC \~90%, charge rate, AOV\); caught a risk\-model issue at \~5% rollout and drove the fix before it scaled • Built AI agents for metric tracking, anomaly detection, and PRD drafting — cutting funnel\-issue detection from \~2 days to a few hours • Led a communication governance program \(EMS\) — automatic versioning, copy\-of\-record storage, and self\-serve retrieval — improving compliance accuracy to 100% and cutting retrieval from \~2 days to \~5 minutes • Delivered a banking\-core migration across 2 partner banks — 54 event\-driven integrations spanning money movement and payment rails — via a shadow\-certified dual\-run at 100% payload parity, zero disruption • Standardized 25\+ user agreements into versioned, auditable records via a consent\-management platform, strengthening dispute resolution and audit defensibility

Associate Product Manager at bigbasket\.com, May 2024 \- Aug 2025 · 1 yr 4 mos, Bengaluru, • Launched Cash\-on\-Delivery nationwide for BBNow quick\-commerce — ₹21 Cr/month GMV, 11 Lakh\+ orders — coordinating Ops, Finance & Engineering • Redesigned delivery\-partner cash\-collection into an auditable, automated mechanism with automated reconciliation — eliminated 200 deposit machines, saved ₹11 Cr plus \~₹1\.2 Cr/month in reconciliation costs • Led payment integrations — onboarded Razorpay & Cashfree payment aggregators \(improved UPI/card routing, \~₹15L/month additional revenue\) and integrated Juspay at checkout, lifting payment success 4% • Integrated Neucoins loyalty at checkout — 2\.4% uplift, 10 Lakh\+ additional monthly orders • Designed Suggested Voucher campaigns from behavioral insights, improving redemption 72%

Product Analyst at bigbasket\.com, May 2022 \- May 2024 · 2 yrs 1 mo, Bengaluru, ▪︎ Rolled out Amazon Pay & Tata Pay Later with curated offers — ₹12 Cr/month incremental transactions, 10% repeat\-customer uplift ▪︎ Produced the TataNeu consumer\-insights report — driving 8% higher conversion and 5% sales growth through data\-led product decisions ▪︎ Streamlined underperforming B2B payment flows — saving \~₹48L/month ▪︎ Enabled wallet diversity via third\-party payment integrations, improving payment success and flexibility ▪︎ Built data narratives and analysis \(SQL, dashboards\) to inform product and checkout decisions

Product Management project at Quollab, Jul 2021 \- Jul 2021 · 1 mo

Product Management Intern at bigbasket\.com, May 2021 \- Jul 2021 · 3 mos

Core Member at MarkXIME \( Marketing Club\), Oct 2020 \- Apr 2021 · 7 mos

## Education

PGDM, Xavier Institute Of Management and Entrepreneurship

Bachelor of Commerce \- BCom, Economics, GS College of Commerce and Economics

[View the original profile](https://tal.club/meet/ishita-mehrotra)

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