Ishita Mehrotra profile photo 1 on Tal

Ishita Mehrotra

Product Manager @ Bright Money | Ex-BigBasket | Business Plan Hackathon winner | PGDM

Bangalore Urban district

5+ years of work experience

Bright Money
Sep 20251 yr 1 moPresent

Bengaluru

• Owned an onboarding funnel revamp (Plaid) end-to-end — replaced manual bank-linking with instant auto-fill, driving a 7% enrolment lift, ~69% drop-off cut (32%→10%), and ~₹3.05 Cr/month incremental revenue • Scaled through a phased A/B experiment while holding guardrails (KYC ~90%, charge rate, AOV); caught a risk-model issue at ~5% rollout and drove the fix before it scaled • Built AI agents for metric tracking, anomaly detection, and PRD drafting — cutting funnel-issue detection from ~2 days to a few hours • Led a communication governance program (EMS) — automatic versioning, copy-of-record storage, and self-serve retrieval — improving compliance accuracy to 100% and cutting retrieval from ~2 days to ~5 minutes • Delivered a banking-core migration across 2 partner banks — 54 event-driven integrations spanning money movement and payment rails — via a shadow-certified dual-run at 100% payload parity, zero disruption • Standardized 25+ user agreements into versioned, auditable records via a consent-management platform, strengthening dispute resolution and audit defensibility
bigbasket.com
May 20241 yr 4 mosAug 2025

Bengaluru

• Launched Cash-on-Delivery nationwide for BBNow quick-commerce — ₹21 Cr/month GMV, 11 Lakh+ orders — coordinating Ops, Finance & Engineering • Redesigned delivery-partner cash-collection into an auditable, automated mechanism with automated reconciliation — eliminated 200 deposit machines, saved ₹11 Cr plus ~₹1.2 Cr/month in reconciliation costs • Led payment integrations — onboarded Razorpay & Cashfree payment aggregators (improved UPI/card routing, ~₹15L/month additional revenue) and integrated Juspay at checkout, lifting payment success 4% • Integrated Neucoins loyalty at checkout — 2.4% uplift, 10 Lakh+ additional monthly orders • Designed Suggested Voucher campaigns from behavioral insights, improving redemption 72%
bigbasket.com
May 20222 yrs 1 moMay 2024

Bengaluru

▪︎ Rolled out Amazon Pay & Tata Pay Later with curated offers — ₹12 Cr/month incremental transactions, 10% repeat-customer uplift ▪︎ Produced the TataNeu consumer-insights report — driving 8% higher conversion and 5% sales growth through data-led product decisions ▪︎ Streamlined underperforming B2B payment flows — saving ~₹48L/month ▪︎ Enabled wallet diversity via third-party payment integrations, improving payment success and flexibility ▪︎ Built data narratives and analysis (SQL, dashboards) to inform product and checkout decisions
Quollab
Jul 20211 moJul 2021

bigbasket.com
May 20213 mosJul 2021

Oct 20207 mosApr 2021

Ishita’s AI Stack

anthropic apis
anthropic apis
claude code
claude code
claude
claude
gemini
gemini
github copilot
github copilot
openai
openai

Education

Xavier Institute Of Management and Entrepreneurship

PGDM

Xavier Institute Of Management and Entrepreneurship

20202 yrs2022

Bachelor of Commerce - BCom, Economics

GS College of Commerce and Economics

20163 yrs2019

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Headline

Product Manager @ Bright Money | Ex-BigBasket | Business Plan Hackathon winner | PGDM

Location

Bangalore Urban district

AI stack

anthropic apis

claude code

claude

gemini

github copilot

openai

Work experience

Product Manager at Bright Money, Sep 2025 - Present · 1 yr 1 mo, Bengaluru, • Owned an onboarding funnel revamp (Plaid) end-to-end — replaced manual bank-linking with instant auto-fill, driving a 7% enrolment lift, ~69% drop-off cut (32%→10%), and ~₹3.05 Cr/month incremental revenue • Scaled through a phased A/B experiment while holding guardrails (KYC ~90%, charge rate, AOV); caught a risk-model issue at ~5% rollout and drove the fix before it scaled • Built AI agents for metric tracking, anomaly detection, and PRD drafting — cutting funnel-issue detection from ~2 days to a few hours • Led a communication governance program (EMS) — automatic versioning, copy-of-record storage, and self-serve retrieval — improving compliance accuracy to 100% and cutting retrieval from ~2 days to ~5 minutes • Delivered a banking-core migration across 2 partner banks — 54 event-driven integrations spanning money movement and payment rails — via a shadow-certified dual-run at 100% payload parity, zero disruption • Standardized 25+ user agreements into versioned, auditable records via a consent-management platform, strengthening dispute resolution and audit defensibility

Associate Product Manager at bigbasket.com, May 2024 - Aug 2025 · 1 yr 4 mos, Bengaluru, • Launched Cash-on-Delivery nationwide for BBNow quick-commerce — ₹21 Cr/month GMV, 11 Lakh+ orders — coordinating Ops, Finance & Engineering • Redesigned delivery-partner cash-collection into an auditable, automated mechanism with automated reconciliation — eliminated 200 deposit machines, saved ₹11 Cr plus ~₹1.2 Cr/month in reconciliation costs • Led payment integrations — onboarded Razorpay & Cashfree payment aggregators (improved UPI/card routing, ~₹15L/month additional revenue) and integrated Juspay at checkout, lifting payment success 4% • Integrated Neucoins loyalty at checkout — 2.4% uplift, 10 Lakh+ additional monthly orders • Designed Suggested Voucher campaigns from behavioral insights, improving redemption 72%

Product Analyst at bigbasket.com, May 2022 - May 2024 · 2 yrs 1 mo, Bengaluru, ▪︎ Rolled out Amazon Pay & Tata Pay Later with curated offers — ₹12 Cr/month incremental transactions, 10% repeat-customer uplift ▪︎ Produced the TataNeu consumer-insights report — driving 8% higher conversion and 5% sales growth through data-led product decisions ▪︎ Streamlined underperforming B2B payment flows — saving ~₹48L/month ▪︎ Enabled wallet diversity via third-party payment integrations, improving payment success and flexibility ▪︎ Built data narratives and analysis (SQL, dashboards) to inform product and checkout decisions

Product Management project at Quollab, Jul 2021 - Jul 2021 · 1 mo

Product Management Intern at bigbasket.com, May 2021 - Jul 2021 · 3 mos

Core Member at MarkXIME ( Marketing Club), Oct 2020 - Apr 2021 · 7 mos

Education

PGDM, Xavier Institute Of Management and Entrepreneurship

Bachelor of Commerce - BCom, Economics, GS College of Commerce and Economics