---
title: "Ishita Mahato - Digital Account Strategist in Bengaluru | Tal"
description: "Meet Ishita Mahato, Account Strategy & Marketing @ EY || Ex- Amazon || Ex- Cognizant based in Bengaluru. AI stack includes notion, openai, and perplexity."
image: "https://tal.club/meet/ishita-mahato/share-image"
---

# Ishita Mahato on Tal

## Headline

Account Strategy & Marketing @ EY \|\| Ex\- Amazon \|\| Ex\- Cognizant

## About

talks about \#campaign optimisation \#campaign management \#google analytics

## Location

Bengaluru

## AI stack

notion

openai

perplexity

replit

## Work experience

Digital Account Strategist at EY, Aug 2025 \- Present · 1 yr 4 mos, Bengaluru

Summer Intern\- Business Consulting Risk at EY, May 2024 \- Jul 2024 · 3 mos, Bengaluru, Karnataka, India

Account Specialist at Amazon, Oct 2022 \- Jun 2023 · 9 mos, Bengaluru, Karnataka, India

Digital Marketing Specialist at Cognizant, Jan 2019 \- May 2022 · 3 yrs 5 mos, Developed traffic\-driving digital ad campaigns across Google and Amazon platforms, using targeted segmentation strategies to increase user acquisition\. Executed systematic A/B testing and content optimization tactics, driving a 25% increase in CTR and enhancing site journey performance\. Monitored multi\-channel performance metrics and guest behavior trends to refine campaign tactics and improve overall ROI\. Delivered routine performance and quantitative insights to guide operational efficiency and strategic decision\-making\.

Summer Internship at Tata Motors, Jun 2016 \- Jul 2016 · 2 mos, Jamshedpur, Jharkhand, India

## Education

Master of Business Administration \- MBA, Business Analytics/ Marketing, Xavier Institute Of Management and Entrepreneurship

Bachelor of Technology, Chemical Engineering, GIET University Gunupur

[View the original profile](https://tal.club/meet/ishita-mahato)

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