Ishita Mahato profile photo 1 on Tal

Ishita Mahato

Account Strategy & Marketing @ EY || Ex- Amazon || Ex- Cognizant

Bengaluru

5+ years of work experience

EY
Aug 20251 yr 4 mosPresent

Bengaluru

EY
May 20243 mosJul 2024

Bengaluru, Karnataka, India

Amazon
Oct 20229 mosJun 2023

Bengaluru, Karnataka, India

Cognizant
Jan 20193 yrs 5 mosMay 2022

Developed traffic-driving digital ad campaigns across Google and Amazon platforms, using targeted segmentation strategies to increase user acquisition. Executed systematic A/B testing and content optimization tactics, driving a 25% increase in CTR and enhancing site journey performance. Monitored multi-channel performance metrics and guest behavior trends to refine campaign tactics and improve overall ROI. Delivered routine performance and quantitative insights to guide operational efficiency and strategic decision-making.
Tata Motors
Jun 20162 mosJul 2016

Jamshedpur, Jharkhand, India

Ishita’s AI Stack

notion
notion
openai
openai
perplexity
perplexity
replit
replit

Education

Xavier Institute Of Management and Entrepreneurship

Master of Business Administration - MBA, Business Analytics/ Marketing

Xavier Institute Of Management and Entrepreneurship

20232 yrs2025
GIET University Gunupur

Bachelor of Technology, Chemical Engineering

GIET University Gunupur

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Headline

Account Strategy & Marketing @ EY || Ex- Amazon || Ex- Cognizant

About

talks about #campaign optimisation #campaign management #google analytics

Location

Bengaluru

AI stack

notion

openai

perplexity

replit

Work experience

Digital Account Strategist at EY, Aug 2025 - Present · 1 yr 4 mos, Bengaluru

Summer Intern- Business Consulting Risk at EY, May 2024 - Jul 2024 · 3 mos, Bengaluru, Karnataka, India

Account Specialist at Amazon, Oct 2022 - Jun 2023 · 9 mos, Bengaluru, Karnataka, India

Digital Marketing Specialist at Cognizant, Jan 2019 - May 2022 · 3 yrs 5 mos, Developed traffic-driving digital ad campaigns across Google and Amazon platforms, using targeted segmentation strategies to increase user acquisition. Executed systematic A/B testing and content optimization tactics, driving a 25% increase in CTR and enhancing site journey performance. Monitored multi-channel performance metrics and guest behavior trends to refine campaign tactics and improve overall ROI. Delivered routine performance and quantitative insights to guide operational efficiency and strategic decision-making.

Summer Internship at Tata Motors, Jun 2016 - Jul 2016 · 2 mos, Jamshedpur, Jharkhand, India

Education

Master of Business Administration - MBA, Business Analytics/ Marketing, Xavier Institute Of Management and Entrepreneurship

Bachelor of Technology, Chemical Engineering, GIET University Gunupur

Ishita Mahato - Digital Account Strategist in Bengaluru | Tal