Headline

Senior Copywriter | Content Strategist | Brand Storyteller | Open to Hybrid Opportunities

About

Ever thought what if you woke up one day and had a superpower? Well these are mine: Slayer of skip ads. Breaker of templates. Keeper of Ctrl+Z. And a lot more! After all copywriting, for me, is all about building tiny bridges between brands and humans. Sometimes with wit. Sometimes with emotion. Always with purpose. In my 8-year ride across agencies, startups, and chai-fueled midnight decks, I’ve written snackable scripts, thumb-stopping social content, scroll-worthy websites, and performance marketing ads that actually perform. I write to convert, connect, and cut through the noise, across digital, ATL, BTL, and everything in between. Whether it's brand strategy, CRM, campaign ideation, content writing, or creative direction, if it's got words, I’m in. If it’s got soul, even better. My natural habitat? Somewhere between a creative brainstorm and a campaign post-mortem, usually asking: “But what’s the story here?” If you're looking for a senior copywriter who thinks like a creative strategist and writes like your clever best friend, then send a "Hi" on DM. --------------- Core skills: Copy Writing | Copy Editing | Digital Content Creation | Content Strategy Planning & Development

Location

Bengaluru

AI stack

claude

gemini

notion

ChatGPT

ChatGPT Images

Gamma

Work experience

Senior Manager I - CRM Copywriter at Zepto, Jun 2025 - Jul 2026 · 1 yr 2 mos, Bengaluru, That little “ting!” you heard on your phone? Hi, I wrote that! Push, WhatsApp, RCS, SMS and more! If it buzzes, pings, or slides into your screen, I had put the thoughts and insights for it.

Marketing Manager (Copywriting) at Table Space, Sep 2024 - Jun 2025 · 10 mos, Bengaluru, Karnataka, India, - Led the development of high-impact, conversion-driven copy across marketing materials, including real estate listings, brochures, landing pages, email campaigns, and digital ads. - Built a consistent, scalable brand voice across paid, owned, and earned channels while ensuring tone alignment for diverse B2B and B2C audiences. - Created compelling headlines, CTAs, and campaign copy that increased engagement and drove qualified leads in a competitive commercial real estate market. - Collaborated cross-functionally with marketing, design, sales, and product teams to align messaging with business objectives and user journey touchpoints. - Conducted in-depth research on real estate trends, audience personas, and competitors to inform content strategy and campaign direction. - Scripted impactful content for video walkthroughs, explainer videos, and brand storytelling assets, driving engagement across social and owned platforms. - Managed end-to-end SEO content development, integrating keyword strategy and on-page best practices to enhance organic visibility and search performance. - Championed editorial excellence, ensuring accuracy, grammatical consistency, and alignment with brand guidelines across all external communication. - Introduced AI-driven tools and content repurposing systems to improve turnaround time and operational efficiency. - Oversaw multiple fast-paced content projects with tight deadlines, demonstrating strong content operations, project management, and prioritization skills. - Supported external agencies, freelancers, and content partners with direction, feedback, and final approvals to ensure brand consistency. - Played a key role in positioning Table Space as a thought leader in the flexible workspace category through CXO ghostwriting, LinkedIn content, and industry commentary.

Senior Copy and Content Writer - GBS Creative Services (India & APAC) at Herbalife International India Pvt. Ltd., Oct 2023 - Sep 2024 · 1 yr, Bengaluru, Karnataka, India, Created engaging and effective copy for different mediums, such as digital, print, and social media. Additionally, collaborated with internal stakeholders to develop compelling copy and campaigns that support business goals and deliver impactful messaging. During my tenure here, I worked with the below-mentioned departments: - Corporate Communication - Operations and Administration - Member Services - Digital Office - Global GBS Administration - Sales and Communication - Worldwide Compliance - Marketing (Social Media) - Events

Copy Specialist at Practo, Dec 2022 - Oct 2023 · 11 mos, Bengaluru, Karnataka, India, Provided end-to-end copy and content support to 7 business units: - Practo Dental Care - Practo Assured - Insta HMS by Practo (UAE & KSA Region) - Practo Neo Hospital - ABDM & Ray - Chronic Care (Practo Transform - Diabetes) - Social Media Key responsibilities: • Responsible for driving engagement of 13.6M active users that increase website traffic, lead generation, customer retention, and other positive client-related outcomes. • Create external and internal B2B & B2C content, including WhatsApp comms, blogs, mailers, webinars, GMB, digital ADs, social media content, consumable creatives like standees, prescription pads/folders and more. • Edit the copy/content to ensure quality, consistency and alignment with Practo’s purpose and brand voice • Repurpose & tweak content to meet the needs of the right TG and specific user base • Provide copywriting support for high-visibility Practo projects and campaigns • Suggest improvements to the tone and structure of the content • Review the work of other writers and editors, and provide objective unbiased feedback • Liaise with stakeholders and design teams to ensure seamless execution and delivery of projects • Collaborate with design teams to ensure that content and design complement each other • Manage multiple projects simultaneously, ensuring that all deadlines are met and all deliverables are of high quality.

Education

PGDBPS, Book Publishing, University of Calcutta

Bachelor of Arts (B.A. Hons.), English Language and Literature, University of Calcutta

Public links

ishitacreates.my.canva.site: https://ishitacreates.my.canva.site/