---
title: "Ishika Malik - Marketing Graduate in United Kingdom | Tal"
description: "Meet Ishika Malik, Account Based Marketing Graduate at Henkel | MSc Strategic Marketing Alumni at Imperial College London | Ex-Digital Marketing Associate at Media.net | Proven Track Record in Campaign Execution & Brand Development based in United Kingdom. AI stack includes antigravity, codex, and..."
image: "https://tal.club/meet/ishika-malik/share-image"
---

# Ishika Malik on Tal

## Headline

Account Based Marketing Graduate at Henkel \| MSc Strategic Marketing Alumni at Imperial College London \| Ex\-Digital Marketing Associate at Media\.net \| Proven Track Record in Campaign Execution & Brand Development

## About

I am an MSc Strategic Marketing student at Imperial College London, fueled by a profound passion for brand management\. My experience working with MNCs and luxury brands equips me with the expertise to execute data\-driven marketing strategies that elevate brand presence and drive impactful results\. \- I have experience in implementing innovative omnichannel campaigns that not only engage consumers but also foster brand loyalty\. \-By leveraging insights and analytics, I develop strategic initiatives that enhance brand growth and resonate with target audiences\. \-Gained invaluable skills in budget management and data analysis by successfully overseeing a $250,000 marketing budget, driving strong ROI through strategic insights and performance tracking\. Core Skills: Brand Management, Digital Marketing, Data Analysis, Project Management, Innovation Management,Team Collaboration

## Location

United Kingdom

## AI stack

antigravity

codex

opencode

## Work experience

Marketing Graduate at Henkel, Sep 2025 \- Present · 1 yr

Digital Marketing Associate at Media\.net, Jun 2022 \- Mar 2024 · 1 yr 10 mos, Mumbai, Maharashtra, India, As an Associate Digital Marketer, my key learnings include mastering advanced ad tech platforms and tools, leveraging data analytics for strategic decision\-making, and optimizing cross\-channel campaigns for maximum ROI\. I've developed expertise in campaign management, data\-driven decisions, creative optimization, and compliance with industry regulations\. 𝐊𝐞𝐲 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠𝐬 & 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 • Developed and executed multi\-channel digital marketing strategies for search engines like Google and Yahoo\. • Managed a $250,000 annual campaign budget with a proven track record of conducting rigorous ROI analysis\. • Executed integrated digital marketing strategies across platforms like Facebook, Google Ads, Taboola, and Outbrain, aligning efforts with business objectives to enhance brand visibility\. • Translated complex data into actionable reports, insights and strategic recommendations to make informed decision\-making and optimized campaign performance\. • Led end\-to\-end campaign management, from ideation and planning to execution and performance analysis, optimized strategies based on performance metrics and market trends\. • Implemented A/B testing and conversion rate optimization strategies to improve user experience and maximize conversion rates across digital channels\. • Mentored new team members to enhance performance, foster collaboration, and drive integration\.

Marketing Intern at Romsons Group, Oct 2021 \- Dec 2021 · 3 mos, Agra, Uttar Pradesh, India, My experience here honed my skills in campaign management, data analysis, and cost optimization, equipping me with a solid foundation to contribute to future marketing initiatives\. 𝐊𝐞𝐲 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠𝐬 & 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 • I gained hands\-on experience in strategic marketing and analytics, contributing to significant campaign success and cost efficiency • Worked closely with the marketing team to conceptualize and launch an effective social media advertising campaign\. • It led to the generation of over 10,000 leads within two months, showcasing the ability to drive substantial engagement and customer acquisition • Leveraged tools like Google Analytics and Facebook Insights to monitor campaign performance\. • Oversaw campaign timelines and streamlined internal workflows, scheduling cross\-functional team meetings via Asana and Microsoft Outlook Calendar to drive collaboration and ensure timely execution of marketing deliverables\.

Marketing Intern at MerakiAds, Jul 2021 \- Sep 2021 · 3 mos, Chandigarh, India, I played a key role in shaping marketing strategies and executing digital campaigns for top\-tier automotive luxury brands, This experience sharpened my skills in strategic marketing, client relationship management, and personal branding\. 𝐊𝐞𝐲 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠𝐬 & 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 • Orchestrated customized digital campaigns for luxury brands such as Porsche, Volvo, Audi, and Mercedes\. • Developed and implemented strategies to engage target audiences through various digital channels, including social media, email marketing, and online advertising\. • Conducted lead calls and follow\-ups to nurture potential clients for Honda, India\. • Maintained and updated client profiles using CRM software, tracked interactions, and recorded client preferences\. • Successfully drove a 20% increase in the CEO's social media following by implementing targeted growth strategies, including content curation, follower engagement, and leveraging trending topics\.

Marketing Intern at Reliance General Insurance, May 2021 \- Jul 2021 · 3 mos, Mumbai, Maharashtra, India, Here I contributed to the development and execution of strategic marketing initiatives that enhanced the company's outreach and competitive positioning\. This role equipped me with valuable skills in cross\-functional collaboration, multichannel marketing, and competitive analysis\. 𝐊𝐞𝐲 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠𝐬 & 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 • Worked closely with product, analytics, and IT teams to develop a comprehensive SMS funnel strategy • Utilized a mix of digital \(social media, email marketing\) and traditional \(print, direct mail\) marketing channels to promote insurance products\. • Conducted thorough competitor analyses at various stages of the customer journey to identify market trends and refine marketing approaches\.

## Education

Master's degree, Strategic Marketing, Imperial College London

Bachelor of Business Administration \- BBA, Marketing, SVKM's Narsee Monjee Institute of Management Studies \(NMIMS\)

[View the original profile](https://tal.club/meet/ishika-malik)

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