Headline

Account Based Marketing Graduate at Henkel | MSc Strategic Marketing Alumni at Imperial College London | Ex-Digital Marketing Associate at Media.net | Proven Track Record in Campaign Execution & Brand Development

About

I am an MSc Strategic Marketing student at Imperial College London, fueled by a profound passion for brand management. My experience working with MNCs and luxury brands equips me with the expertise to execute data-driven marketing strategies that elevate brand presence and drive impactful results. - I have experience in implementing innovative omnichannel campaigns that not only engage consumers but also foster brand loyalty. -By leveraging insights and analytics, I develop strategic initiatives that enhance brand growth and resonate with target audiences. -Gained invaluable skills in budget management and data analysis by successfully overseeing a $250,000 marketing budget, driving strong ROI through strategic insights and performance tracking. Core Skills: Brand Management, Digital Marketing, Data Analysis, Project Management, Innovation Management,Team Collaboration

Location

United Kingdom

AI stack

antigravity

codex

opencode

Work experience

Marketing Graduate at Henkel, Sep 2025 - Present · 1 yr

Digital Marketing Associate at Media.net, Jun 2022 - Mar 2024 · 1 yr 10 mos, Mumbai, Maharashtra, India, As an Associate Digital Marketer, my key learnings include mastering advanced ad tech platforms and tools, leveraging data analytics for strategic decision-making, and optimizing cross-channel campaigns for maximum ROI. I've developed expertise in campaign management, data-driven decisions, creative optimization, and compliance with industry regulations. 𝐊𝐞𝐲 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠𝐬 & 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 • Developed and executed multi-channel digital marketing strategies for search engines like Google and Yahoo. • Managed a $250,000 annual campaign budget with a proven track record of conducting rigorous ROI analysis. • Executed integrated digital marketing strategies across platforms like Facebook, Google Ads, Taboola, and Outbrain, aligning efforts with business objectives to enhance brand visibility. • Translated complex data into actionable reports, insights and strategic recommendations to make informed decision-making and optimized campaign performance. • Led end-to-end campaign management, from ideation and planning to execution and performance analysis, optimized strategies based on performance metrics and market trends. • Implemented A/B testing and conversion rate optimization strategies to improve user experience and maximize conversion rates across digital channels. • Mentored new team members to enhance performance, foster collaboration, and drive integration.

Marketing Intern at Romsons Group, Oct 2021 - Dec 2021 · 3 mos, Agra, Uttar Pradesh, India, My experience here honed my skills in campaign management, data analysis, and cost optimization, equipping me with a solid foundation to contribute to future marketing initiatives. 𝐊𝐞𝐲 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠𝐬 & 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 • I gained hands-on experience in strategic marketing and analytics, contributing to significant campaign success and cost efficiency • Worked closely with the marketing team to conceptualize and launch an effective social media advertising campaign. • It led to the generation of over 10,000 leads within two months, showcasing the ability to drive substantial engagement and customer acquisition • Leveraged tools like Google Analytics and Facebook Insights to monitor campaign performance. • Oversaw campaign timelines and streamlined internal workflows, scheduling cross-functional team meetings via Asana and Microsoft Outlook Calendar to drive collaboration and ensure timely execution of marketing deliverables.

Marketing Intern at MerakiAds, Jul 2021 - Sep 2021 · 3 mos, Chandigarh, India, I played a key role in shaping marketing strategies and executing digital campaigns for top-tier automotive luxury brands, This experience sharpened my skills in strategic marketing, client relationship management, and personal branding. 𝐊𝐞𝐲 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠𝐬 & 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 • Orchestrated customized digital campaigns for luxury brands such as Porsche, Volvo, Audi, and Mercedes. • Developed and implemented strategies to engage target audiences through various digital channels, including social media, email marketing, and online advertising. • Conducted lead calls and follow-ups to nurture potential clients for Honda, India. • Maintained and updated client profiles using CRM software, tracked interactions, and recorded client preferences. • Successfully drove a 20% increase in the CEO's social media following by implementing targeted growth strategies, including content curation, follower engagement, and leveraging trending topics.

Marketing Intern at Reliance General Insurance, May 2021 - Jul 2021 · 3 mos, Mumbai, Maharashtra, India, Here I contributed to the development and execution of strategic marketing initiatives that enhanced the company's outreach and competitive positioning. This role equipped me with valuable skills in cross-functional collaboration, multichannel marketing, and competitive analysis. 𝐊𝐞𝐲 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠𝐬 & 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 • Worked closely with product, analytics, and IT teams to develop a comprehensive SMS funnel strategy • Utilized a mix of digital (social media, email marketing) and traditional (print, direct mail) marketing channels to promote insurance products. • Conducted thorough competitor analyses at various stages of the customer journey to identify market trends and refine marketing approaches.

Education

Master's degree, Strategic Marketing, Imperial College London

Bachelor of Business Administration - BBA, Marketing, SVKM's Narsee Monjee Institute of Management Studies (NMIMS)