Headline

Marketing Graduate | Strategy & Analytics

About

What interests me in marketing is less the campaign itself and more what lies underneath it: why people respond the way they do, and what the data around a campaign is really saying. I graduated from FLAME University with a BBA in Communication Studies, where psychology and consumer behaviour reshaped how I think. A digital marketing analytics course in my final year brought me back to data and strategy, the space I now want to build a career in. I have worked with GA4 and Excel across campaign analysis, competitor research, and earned media measurement through internships at Weber Shandwick and Shifft Films. I am now looking for internships in performance, growth, or analytics driven marketing.

Location

Bengaluru

AI stack

claude

gemini

grok

lovable

manus

Gamma

Work experience

Performance Marketing Intern at Rite KnowledgeLabs (I) Pvt. Ltd., Aug 2026 - Present · 1 mo, Remote, - Managing paid ads on LinkedIn and Meta for clients in luxury hospitality and IT sector. - Tracking ad performances including metrics such as engagements, CPR, CPM etc, while utilising these insights to create future ad campaign plans and budgets in order to optimise efficiency. - Conducted research in various areas including competitor benchmarking, social media post ideas, SEO, AEO, and GEO. - Learning Google search ads currently

Public Relations Intern (Social Impact & Healthcare Team) at Weber Shandwick, May 2025 - Jul 2025 · 2 mo, Bengaluru, Karnataka, India, Supported reputation-building and media strategy for several clients, including Manipal Academy of Higher Education, Asia Healthcare Holdings, The The/Nudge Institute, EdelGive Foundation etc. - Pitched to 100+ journalists, helping secure high-credibility coverage in The Hindu, Economic Times, and Times of India -Created 40+ media trackers and 5 detailed coverage dossiers, improving reporting accuracy and internal decision-making - Contributed to client-aligned outreach by developing PR plans and pitch notes - Drafted and edited 25+ content pieces which enabled clients to showcase domain expertise in earned media - Recognized for delivering clear, high-impact written content under tight deadlines

Assistant Director at SHIFFT FILMS 3.0, May 2024 - Jul 2024 · 2 mo, Bengaluru, Karnataka, India, Strengthened digital storytelling and marketing capabilities for video production clients through multi-channel content creation. - Developed and reformatted 20+ video scripts for DraperTV and other client projects, reducing final edit turnaround by 15–20% - Designed 15+ thumbnails and ad-break placements which improved visual consistency and boosted video click-through rates (CTR) on YouTube - Conducted in-depth website and competitor analysis, the insights informed a planned redesign of the company website to better reflect brand value - Scripted the agency’s showreel script, positioning their portfolio more compellingly for prospective clients - Created email marketing assets that contributed to improved open and click rates and supported higher campaign engagement

Education

Post Graduate Diploma, Interdisciplinary Studies, FLAME University

Bachelor of Business Administration - BBA, Communication Studies and Psychology, FLAME University