---
title: "Ishan Deshmukh - Senior Product Designer in Gurugram | Tal"
description: "Meet Ishan Deshmukh, Senior Product Designer | Enterprise UX & Complex Workflows | Fintech, B2B SaaS & eCommerce | UX Research, Design Systems & Experimentation based in Gurugram. AI stack includes claude code, lovable, and notion."
image: "https://tal.club/meet/ishan-deshmukh/share-image"
---

# Ishan Deshmukh on Tal

## Headline

Senior Product Designer \| Enterprise UX & Complex Workflows \| Fintech, B2B SaaS & eCommerce \| UX Research, Design Systems & Experimentation

## About

I’m a Senior Product Designer with 8 years of experience designing complex digital products across fintech, B2B SaaS, eCommerce, and enterprise environments\. I specialize in turning complex workflows, fragmented systems, and data\-heavy problems into clear, scalable product experiences\. Across my work, I’ve: • Designed enterprise platforms and operational workflows used at scale • Contributed to products generating $125M\+ in revenue impact • Delivered ₹12Cr in annual cost savings through workflow redesign • Reduced a financial\-services workflow from \~7 days to under 5 minutes • Driven a 23% conversion uplift through experimentation and CRO My approach combines product thinking, UX research, interaction design, systems thinking, design systems, and experimentation\. I work closely with product, engineering, analytics, and business teams to frame problems, define success metrics, explore solutions, and validate decisions\. I’ve worked across fintech, B2B SaaS, eCommerce, enterprise operations, and emerging AI\-assisted experiences\. I’m particularly interested in products where design has to simplify complexity, whether that’s an enterprise workflow, a financial product, a data\-rich interface, or an AI\-enabled experience\.

## Location

Gurugram

## AI stack

claude code

lovable

notion

openai

ChatGPT

Figma Make

## Work experience

Senior Product Designer at Ocrolus, Feb 2026 \- Present · 9 mos, Gurugram, • Lead product design for the SMB vertical, owning experiences across the credit lifecycle for one of Ocrolus’ largest business segments\. • Led design across Post\-Funding Monitoring, Fraud Agent, and industry\-specific revenue calculation workflows, expanding the product experience beyond document processing\. • Partner with Product, Engineering, and business stakeholders to simplify high\-frequency workflows, improve operational efficiency, and shape the product strategy for SMB\. • Explore agentic workflows and human\-in\-the\-loop experiences for an end\-to\-end SMB credit intelligence platform\.

UX Design Consultant at Freelance \(Self employed\), Jun 2025 \- Dec 2025 · 7 mos, Remote, • Provided UX design consulting for Fresh Tracks Canada, leading the design of an internal B2B Booking Management System \(BMS\) for complex booking and operational workflows\. • Re\-architected fragmented operational workflows, consolidating multiple tools into a unified experience and reducing time\-on\-task and tool switching\. • Designed human\-in\-the\-loop decision systems, balancing automation, usability, transparency, and expert control\. • Defined information architecture, user flows, service blueprints, and modular interaction patterns across complex operational journeys\. • Built a token\-based design system with reusable components, improving accessibility, consistency, and engineering velocity\.

UX Designer at Anatta, Jun 2023 \- Jun 2025 · 2 yrs 1 mo, India, • Led UX strategy and end\-to\-end product design for high\-scale eCommerce and D2C platforms, optimizing conversion\-critical journeys across browse, checkout, and post\-purchase\. • Drove a 23% conversion uplift through A/B testing, experimentation, and CRO, translating behavioral insights into scalable product and design patterns\. • Partnered with Product, Engineering, and Analytics teams to run 15\+ experiments per quarter, connecting design decisions to measurable business outcomes\. • Designed and governed a modular design system for a Shopify Plus ecosystem, reducing design\-to\-development time by \~40%\. • Applied accessibility\-first design principles aligned with WCAG 2\.1 AA across high\-traffic customer experiences\.

User Experience Designer 1 at Piramal Capital & Housing Finance Limited, Apr 2022 \- May 2023 · 1 yr 2 mos, Bengaluru, • Owned UX strategy for a mobile\-first fintech lending platform, replacing fragmented Salesforce workflows with a unified enterprise experience\. • Led UX for a platform supporting ₹1,500\+ crore in quarterly GMV, contributing to ₹12Cr in annual cost savings through workflow and process improvements\. • Designed end\-to\-end lending workflows across Personal Loans, Unsecured Business Loans, Loan Against Mutual Funds, and Used Car Loans\. • Redesigned KYC and bank\-statement collection using Account Aggregator workflows, reducing turnaround time from \~7 days to under 5 minutes\. • Defined UX KPIs, usability metrics, and post\-launch feedback loops to connect product decisions with adoption and operational outcomes\. • Partnered with product, engineering, business, and operations stakeholders to simplify complex financial workflows\.

User Experience Designer at DoorDash, Oct 2021 \- Apr 2022 · 7 mos, Pune District, • Designed an enterprise food\-robotics platform for high\-throughput, real\-world operational environments\. • Designed operator workflows for human\-robot interaction, optimizing clarity, feedback, and control in fast\-paced commercial kitchens\. • Conducted HCI research on voice interactions in noisy environments, informing system behavior and interaction guidelines\. • Contributed reusable interaction patterns to the PRISM Design System, improving consistency and accessibility across platforms\. • Partnered with Product and business stakeholders to influence roadmap decisions through design exploration and systems analysis\.

## Education

CRO \- Mini Degree, Conversion Rate Optimisation, CXL

Bachelor of Engineering, Electrical and Electronics Engineering, Yeshwantrao Chavan College of Engineering \- YCCE

[View the original profile](https://tal.club/meet/ishan-deshmukh)

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