About
I've spent a decade on one question: what makes someone choose a brand, and keep choosing it. At Amazon, I led acquisition and personalization for Prime, the largest membership program in the world. At Gopuff, I built a free loyalty program from a blank page, then ran growth end to end with product and marketing under one roof. At Chime, I was brought in to lead growth and membership through the run-up to IPO — setting the strategy, building the team, owning the P&L, and rebuilding how the company acquired and kept members. Scaling the world's largest subscription business and building loyalty from zero are usually two different careers. Doing both taught me that loyalty isn't a program you launch. It's what's left over when the product genuinely works for people. Chime proved it: its NPS is among the highest in the industry not because of a rewards mechanic, but because it works for the underserved and underbanked. Today I'm Chief Product and Growth Officer at Fam, back home in India, leading product, growth marketing, and design. Fam sits at the intersection I care most about — financial tools and real independence for young India. Three things I've come to believe, mostly the hard way. - The user comes first, always. Sometimes that looks like a bad business decision this quarter. Over a long enough horizon it's the only thing that compounds, and sustainable growth is the only kind worth building. - Investing in the team is the whole game. When people grow, the company grows exponentially. I've never seen it work in the other direction. - And real innovation comes from being in the ring — carrying the P&L, day in and day out. I've owned a number at every stop, and it changes every decision you make. Product and engineering should be accountable for outcomes, not launches. Always happy to talk membership, subscriptions, and loyalty — or what it takes to earn trust from a generation with no patience for the old playbook.
Work experience
Chief Product and Growth Officer at Fam, Apr 2026 - Present · 5 mos, On-site
Head of Growth at Chime, Sep 2024 - Apr 2026 · 1 yr 8 mos, United States
Director Storefront (Product and Engineering) at Gopuff, Oct 2023 - May 2024 · 8 mos
Director Growth (Product and Marketing) at Gopuff, Mar 2023 - Nov 2023 · 9 mos
Global Leader - Free Loyalty Program at Gopuff, Feb 2022 - Mar 2023 · 1 yr 2 mos, Transforming loyalty program through gamified experiences - rewarding and building long term relationships
Head of Prime Acquisition and Personalization at Amazon, Mar 2021 - Feb 2022 · 1 yr, Seattle, Washington, United States, Responsible for Prime Member Growth – acquisition and activation, and drive strategic initiatives in response to regulatory, commercial and operational headwinds.
Sr. Manager, Prime Strategic Initiatives and Core Services at Amazon, Mar 2020 - Mar 2021 · 1 yr 1 mo, - Led successful compliance with Payment Service Directive 2 mitigating 50%+ plus impact on signups - Drove vision & development of core tech services in payment, personalization and acquisition
Senior Product Manager (Prime) at Amazon, Jul 2017 - Mar 2020 · 2 yrs 9 mos, Greater Seattle Area, - Built and improved verification program for Prime discounted plans - Re-designed Content experimentation/ optimization approach and automated steps - Evolved Prime retention from dive and save to customer satisfaction and pro-active retention
Senior Product Manager Intern (Prime) at Amazon, May 2016 - Aug 2016 · 4 mos, Seattle, Washington
