Headline

Building AI products that reduce everyday decision fatigue | Product Builder | Frontend Engineer | User Research | Building in Public

About

I started my career as a frontend engineer, but over time I realized I was far more interested in understanding why people use products than simply how they're built. That curiosity changed how I approach building. Today, I build AI-first products by starting with real problems, validating them with users, and continuously iterating based on what I learn. My philosophy is simple: • Build problems I'd personally pay to solve. • Talk to users before building solutions. • Ship quickly. • Learn faster. • Let users shape the product. Over the past year, I've explored multiple product ideas, spoken with customers, scrapped features, pivoted directions, and learned that writing code is only a small part of building something people truly value. I'm currently focused on building AI products that reduce everyday decision fatigue—creating experiences that simplify daily decisions instead of adding more complexity. My technical background includes React, TypeScript, JavaScript, Vue, React Native, Node.js, and modern frontend engineering. What excites me most today is combining engineering, AI, product thinking, and customer understanding to build products people genuinely want to use. I'm documenting this journey publicly by sharing customer insights, product decisions, failures, and lessons learned while building. Still learning. Still building. Always starting with the user.

Location

Bengaluru

AI stack

codex

cursor

elevenlabs

geminicli

meta

openai

Work experience

Product Builder at Self-Employed, Dec 2025 - Present · 9 mo, Bengaluru, Building AI-first consumer products focused on reducing everyday decision fatigue. • Conducting customer interviews and user research to validate product ideas. • Designing AI-powered product experiences from first principles. • Building end-to-end products using React, TypeScript, Node.js and LLMs. • Rapid prototyping, experimentation and continuous iteration based on user feedback. • Documenting the journey publicly while learning product strategy, customer discovery and startup execution.

Senior Software Developer at Alpha Nodus, Inc., Jun 2025 - Aug 2025 · 3 mos, Bengaluru, Senior Software Developer • Built AI-powered frontend experiences using React and TypeScript. • Collaborated across product and engineering to deliver production-ready features. • Worked closely with AI workflows and modern frontend architecture. • Strengthened my understanding of building AI-first products at scale.

Frontend Developer at JediSwap, Jul 2023 - Oct 2024 · 1 yr 4 mos, Bengaluru, Frontend Developer • Built user-facing Web3 experiences using React. • Designed responsive interfaces focused on usability and performance. • Collaborated with cross-functional teams to ship production features. • Improved frontend architecture and developer experience.

Senior Software Development Engineer at Playment, Jan 2021 - Feb 2023 · 2 yrs 2 mos, Hybrid, Creating and enhancing the world's data to enable better AI via human intelligence. - GT Studio: Developed a platform for managing data labeling operations, enabling users to create and manage multiple projects, monitor annotators' performance, set up data annotation workflows, and invite team members to their organization. - Monorepo: Improved developer experience by implementing a monorepo for frontend repositories, consolidating five repositories, and resolving merge and compatibility issues in shared code. Developed an extensive React UI(Pixel) component and assets library, facilitating sharing across all products. - Annotation Tools: Utilized konvaJS and thressJS to enhance canvas interactivity for the web application, building efficient annotation tools. - Used technologies like ReactJS, Redux, React hooks, Typescript, Ant Design, KonvaJS, ThreeJS, Webpack, etc

Frontend Engineer at Playment, Dec 2019 - Dec 2020 · 1 yr 1 mo, Bengaluru Area, India

Frontend Developer at ClearGlass Analytics, Mar 2019 - Nov 2019 · 9 mos, Bengaluru, Karnataka, India, A digital platform for asset owners to see all their investment costs in one place. • Played a part in developing the dashboard and many of its important features. • Initiated end to end testing using Cypress in the frontend. • Worked as part of a team that follows strong coding practices such as code review, user testing, etc. • Primarily used technologies VueJs, Vuex, TypeScript, and Cypress. • Worked with a host of other JavaScript libraries such as Vuetify, ECharts, lodash, date-fns etc.

Education

Bachelor of Technology (BTech), Computer Science, rajasthan technical university

Public links

github: https://github.com/Ishagoyal

medium: https://medium.com/@iamishagoyal

ishagoyal.vercel.app: https://ishagoyal.vercel.app/