---
title: "Irshada Ayoub - Content Lead | Verticals in India | Tal"
description: "Meet Irshada Ayoub, Content Lead@Kuku TV | EX Viacom18 | Creative Producer | Production Lead | Creative Strategist based in India. AI stack includes claude, ChatGPT, and ChatGPT Images."
image: "https://tal.club/meet/irshada-ayoub/share-image"
---

# Irshada Ayoub on Tal

## Headline

Content Lead@Kuku TV \| EX Viacom18 \| Creative Producer \| Production Lead \| Creative Strategist

## About

Creative Producer skilled in every stage of production, from scripting and directing to editing and post\-production\. I am passionate about bringing creative ideas to life while leading teams and collaborating with various stakeholders, always seeking new challenges to push creative boundaries and deliver impactful content\.

## Location

India

## AI stack

claude

ChatGPT

ChatGPT Images

## Work experience

Content Lead \| Verticals at Kuku, Sep 2025 \- Present · 1 yr 1 mo, Hybrid, Leading content strategy and original productions, driving IP growth and audience engagement across formats

Promo Producer \| Kuku TV at Kuku, Apr 2025 \- Sep 2025 · 6 mos, Remote, Created and executed promos and campaigns to launch shows and boost viewership for first of its kind micro\-drama app

Production Lead at Pocket FM, Apr 2024 \- Mar 2025 · 1 yr, India, Led end\-to\-end production, managing cross\-functional teams and agency partnerships to deliver high\-quality content and promotions

Producer at Viacom18 Media Private Limited, Jun 2020 \- Apr 2024 · 3 yrs 11 mos, Mumbai, Maharashtra, India

Creative Trainee at Viacom18 Media Private Limited, Jul 2019 \- Jul 2020 · 1 yr 1 mo, Mumbai, Maharashtra

Copy Editor at The compass, Jan 2018 \- Dec 2019 · 2 yrs, Greater Delhi Area

Volunteer at THE \- SARA, Dec 2015 \- Dec 2022 · 7 yrs 1 mo, India

## Education

Masters, Mass Communication/Media Studies, Jamia Millia Islamia

BJMC, Mass Communication/Media Studies, University of Kashmir, Srinagar

[View the original profile](https://tal.club/meet/irshada-ayoub)

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