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Irshada Ayoub

Content Lead@Kuku TV | EX Viacom18 | Creative Producer | Production Lead | Creative Strategist

India

10+ years of work experience

Kuku
Sep 20251 yr 1 moPresent

Hybrid

Leading content strategy and original productions, driving IP growth and audience engagement across formats
Kuku
Apr 20256 mosSep 2025

Remote

Created and executed promos and campaigns to launch shows and boost viewership for first of its kind micro-drama app
Pocket FM
Apr 20241 yrMar 2025

India

Led end-to-end production, managing cross-functional teams and agency partnerships to deliver high-quality content and promotions
Viacom18 Media Private Limited
Jun 20203 yrs 11 mosApr 2024

Mumbai, Maharashtra, India

Viacom18 Media Private Limited
Jul 20191 yr 1 moJul 2020

Mumbai, Maharashtra

Jan 20182 yrsDec 2019

Greater Delhi Area

THE - SARA
Dec 20157 yrs 1 moDec 2022

India

Irshada’s AI Stack

claude
claude
ChatGPT
ChatGPT
ChatGPT Images
ChatGPT Images

Education

Jamia Millia Islamia

Masters, Mass Communication/Media Studies

Jamia Millia Islamia

20172 yrs2019

BJMC, Mass Communication/Media Studies

University of Kashmir, Srinagar

20143 yrs2017

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Headline

Content Lead@Kuku TV | EX Viacom18 | Creative Producer | Production Lead | Creative Strategist

About

Creative Producer skilled in every stage of production, from scripting and directing to editing and post-production. I am passionate about bringing creative ideas to life while leading teams and collaborating with various stakeholders, always seeking new challenges to push creative boundaries and deliver impactful content.

Location

India

AI stack

claude

ChatGPT

ChatGPT Images

Work experience

Content Lead | Verticals at Kuku, Sep 2025 - Present · 1 yr 1 mo, Hybrid, Leading content strategy and original productions, driving IP growth and audience engagement across formats

Promo Producer | Kuku TV at Kuku, Apr 2025 - Sep 2025 · 6 mos, Remote, Created and executed promos and campaigns to launch shows and boost viewership for first of its kind micro-drama app

Production Lead at Pocket FM, Apr 2024 - Mar 2025 · 1 yr, India, Led end-to-end production, managing cross-functional teams and agency partnerships to deliver high-quality content and promotions

Producer at Viacom18 Media Private Limited, Jun 2020 - Apr 2024 · 3 yrs 11 mos, Mumbai, Maharashtra, India

Creative Trainee at Viacom18 Media Private Limited, Jul 2019 - Jul 2020 · 1 yr 1 mo, Mumbai, Maharashtra

Copy Editor at The compass, Jan 2018 - Dec 2019 · 2 yrs, Greater Delhi Area

Volunteer at THE - SARA, Dec 2015 - Dec 2022 · 7 yrs 1 mo, India

Education

Masters, Mass Communication/Media Studies, Jamia Millia Islamia

BJMC, Mass Communication/Media Studies, University of Kashmir, Srinagar

Irshada Ayoub - Content Lead | Verticals in India | Tal