Headline

Product Marketing × Brand × GTM | SimpleEnergy | Ola Electric | Tata Play | IIM Lucknow | IET Lucknow

About

Marketing professional with 6+ years of experience across Automotive, EdTech, Media and DTH, with a focus on building brands, launching products and driving growth. My work sits at the intersection of strategy, creativity and execution, across: • Product Marketing & Go-to-Market Strategy • Brand Building & Portfolio Launches • Customer Engagement & Growth Initiatives • Investor Relations & IPO Communications • Cross-functional collaboration across Product, Sales & Business teams I enjoy turning complex business and product ideas into clear positioning, compelling stories and marketing that moves the needle.

Location

Lucknow

AI stack

claude

deepseek

gemini

openai

Canva Magic Studio

ChatGPT

Work experience

Sr Manager Product Marketing at Simple Energy, Jun 2025 - Present · 1 yr 4 mos, Bengaluru, As a Senior Manager – Product Marketing, I work closely with cross-functional teams to drive effective sales enablement. My role involves creating impactful product demos, developing training materials, and shaping clear product positioning. I have led the ideation of product videos for vehicle launches and trained a team of 40 members for media demonstrations. Additionally, I independently managed the creation of brochures and flyers for BTL activations, ensuring consistent and compelling communication across touchpoints.

Program Manager- Operations Strategy at Ola Electric, Sep 2023 - Dec 2023 · 4 mos, On-site, Performed process optimization techniques to enhance the production and also help in reduction of redundancy.

Brand Manager at Ola Electric, May 2023 - May 2025 · 2 yrs 1 mo, Bengaluru, Karnataka, India, As a Marketing Manager at Ola Electric, I oversee numerous brand-building initiatives, including website development aligned with brand pillars. Collaborating closely with creative teams,I drive the conceptualization of brand entities. I also look after various launch campaigns for the product along with brand communications for the same. My job also entails frequent Market research activities to know the current customer sentiment

Sales Intern at Tata Play Ltd, Apr 2022 - Jun 2022 · 3 mos, Mumbai, Maharashtra, India, During my tenure as a Sales Intern, my role focused on enhancing Acquisition Quality. This involved conducting comprehensive churn analysis (M0/M1) by benchmarking three-month subscriber data for monthly packs across 30 circles. I was responsible for pinpointing the relevant circles through Regional Circle Trend Analysis and gathering valuable consumer insights through both in-person interactions and telephonic interviews with over 150 customers. Furthermore, I identified defection issues through the development of customer journey maps.

Brand Executive and Faculty at Silica Coaching, Aug 2020 - Mar 2021 · 8 mos, Lucknow, Uttar Pradesh, India, 1. Managed Mathematics Subject for 3 batches for 1 year as a faculty for course refresh improving course completion rate. 2. Led branding initiatives, prepared teaching collaterals & handled website, enhancing overall marketing strategy

Marketing Executive at Kudas Pushpanjali Digital Solutions Pvt. Ltd, Jan 2019 - Jan 2020 · 1 yr 1 mo, Lucknow, Uttar Pradesh, India, 1. Developed comprehensive marketing strategies to promote relevant news content across social media & print channels 2. Created interactive content, polls, & led live on ground events to ensure higher audience engagement and participation

Education

Master of Business Administration - MBA, Specialization in Marketing, Marketing, Indian Institute of Management, Lucknow

Bachelor of Technology, Electrical Engineering, Institute of Engineering and Technology