Indranil Mukherjee profile photo 1 on Tal

Indranil Mukherjee

Consumer Insights, Brand & Media Planning - Amazon Devices | Ex-Diageo | Ex-Idea | Ex-Kantar

Bangalore Urban district

8+ years of work experience

Amazon
Aug 20224 yrsPresent

Bengaluru, Karnataka, India

Brand, Media and Consumer Insights Lead
DIAGEO India
Oct 20192 yrs 10 mosJul 2022

Bangalore

Diageo India (United Spirits Ltd.)
Oct 20192 yrs 10 mosJul 2022

1. Brand Research & Renovation: Led consumer insight strategy for Royal Challenge brand renovation — combining segmentation, U&A, packaging research, and competitive intelligence — achieving 33% sales growth and 20% lift in consumer engagement. 1. Media & Agency Management: Collaborated with media and creative agencies, leveraging consumer research to build targeted, insight-backed media plans aligned to brand positioning. 1. Brand Performance Analytics: Built and maintained brand performance dashboards and competitive benchmarking reports; presented strategic recommendations on positioning and product mix to senior management. 1. Cross-Functional Partnership: Worked closely with commercial, supply chain, and category teams to ensure research insights were actioned across the full brand planning cycle.
Kantar
Jun 20181 yr 5 mosOct 2019

Vietnam

Kantar TNS
May 20181 yr 5 mosSep 2019

1. Research Programme Management: Designed and delivered end-to-end quantitative and qualitative research studies (brand health trackers, U&A, concept testing, NPS) for leading consumer brands across South-East Asia. 1. Client Advisory: Acted as trusted research partner to C-suite clients — converting business questions into research solutions and presenting strategic insights at board level. 1. Team Leadership & Recognition: Managed cross-functional research teams and junior analysts; awarded Best Manager of the Year 2018 for outstanding client impact and superior research delivery.

Indranil’s AI Stack

claude
claude

Education

St. Xavier's College

Msc, Computer Science

St. Xavier's College

MBA

IISWBM

Join Indranil and 10k+ other professionals on

Tal Boss

Tal is the app where bosses meet engineers & builders directly, without middlemen

Download Tal Boss

Indranil Mukherjee on Tal

Headline

Consumer Insights, Brand & Media Planning - Amazon Devices | Ex-Diageo | Ex-Idea | Ex-Kantar

About

An Experienced Market Researcher with a demonstrated history of working in the global market research industry. Skilled with more than 10 years of research expertise in FMCG, Telecom, Alco-bev, Tech

Location

Bangalore Urban district

AI stack

claude

Work experience

Marketing Manager ( Insights, Brand & Media Planning) at Amazon, Aug 2022 - Present · 4 yrs, Bengaluru, Karnataka, India, Brand, Media and Consumer Insights Lead

Consumer Planner (Senior Manager) at DIAGEO India, Oct 2019 - Jul 2022 · 2 yrs 10 mos, Bangalore

Senior Brand Manager at Diageo India (United Spirits Ltd.), Oct 2019 - Jul 2022 · 2 yrs 10 mos, 1. Brand Research & Renovation: Led consumer insight strategy for Royal Challenge brand renovation — combining segmentation, U&A, packaging research, and competitive intelligence — achieving 33% sales growth and 20% lift in consumer engagement. 1. Media & Agency Management: Collaborated with media and creative agencies, leveraging consumer research to build targeted, insight-backed media plans aligned to brand positioning. 1. Brand Performance Analytics: Built and maintained brand performance dashboards and competitive benchmarking reports; presented strategic recommendations on positioning and product mix to senior management. 1. Cross-Functional Partnership: Worked closely with commercial, supply chain, and category teams to ensure research insights were actioned across the full brand planning cycle.

Account Manager-Skale 60 at Kantar, Jun 2018 - Oct 2019 · 1 yr 5 mos, Vietnam

Senior Account Manager at Kantar TNS, May 2018 - Sep 2019 · 1 yr 5 mos, 1. Research Programme Management: Designed and delivered end-to-end quantitative and qualitative research studies (brand health trackers, U&A, concept testing, NPS) for leading consumer brands across South-East Asia. 1. Client Advisory: Acted as trusted research partner to C-suite clients — converting business questions into research solutions and presenting strategic insights at board level. 1. Team Leadership & Recognition: Managed cross-functional research teams and junior analysts; awarded Best Manager of the Year 2018 for outstanding client impact and superior research delivery.

Education

Msc, Computer Science, St. Xavier's College

MBA, IISWBM

Indranil Mukherjee - Marketing Manager ( Insights, Brand & Media Planning) in Bangalore Urban district | Tal