Headline

Sr.Marketing Leader |18+ yrs|Exp in Brand Transformation,Demand Gen & Revenue Growth| Field Marketing,Integrated Campaigns,PR,offline Events,Customer Acquisition & Market Expansion| BFSI |B2B & SaaS Marketing |India & ME

About

Experienced Marketing Leader | BFSI, SaaS and Fintech | Integrated Marketing Campaigns | Brand & Revenue Growth |Experential Marketing | Demand & Lead Generation | India & Middle East Dynamic and business growth driven Marketing Leader with over 18+ years of extensive experience in the B2B, B2C & D2C across Banking, Financial Services, and Insurance (BFSI), SaaS & Fintech domains. I specialize in designing and executing fully integrated marketing strategies—spanning ATL, BTL, Brand, digital, PR and field marketing—that drive measurable growth across brand, revenue, and customer acquisition metrics. Having successfully led multiple marketing campaigns and initiatives, I bring deep expertise in Brand and Experential marketing, delivering high-impact programs from brand awareness and lead generation to conversion and retention. My work has consistently enabled business transformation and accelerated GTM success for BFSI & SaaS brands across India and the Middle East, both in B2C and B2B segments. Key strengths include: Experential Marketing | Brand Strategy & Marketing | Field Marketing & Events | Customer Marketing | PR | internal & External Comms | Content Strategy | Online & Offline Campaigns |Business Pipeline growth through Integrated Marketing Campaigns across retail banking, NBFCs, insurance, FinTech, SaaS Customer Lifecycle Management – acquisition, engagement, cross-sell, and loyalty Lead Generation & Demand Creation with data-driven performance strategies Brand Building for legacy BFSI brands and next-gen financial platforms & SaaS Experential & Field Marketing – Multiple high impact local activations and on-ground programs, Podcast, webinars and events. Product & Segment Marketing – mapped to business KPIs and revenue outcomes Digital Transformation through SEO, SEM, social, content, and automation Channel & Partner Marketing to strengthen distribution and outreach I’ve led large cross-functional teams and collaborated closely with cross functional stakeholders to align marketing with strategic business objectives. My approach is rooted in deep BFSI and SaaS domain knowledge, sharp customer insights, and a strong bias for execution and ROI. As the financial sector evolves—with digital disruption, changing consumer behavior, and increased competition—my experience enables organizations to build customer-centric, high-impact marketing ecosystems that deliver sustainable growth. Open to strategic marketing leadership opportunities within banks, insurers, NBFCs, fintechs, financial institutions, SaaS and FMCD.

Location

Greater Bengaluru Area

AI stack

claude

gemini

obsidian

openai

ChatGPT

ChatGPT Images

Work experience

Vice President Marketing at SalarySe, Dec 2025 - Present · 10 mos, Greater Delhi Area, Brand Marketing, Affiliate Marketing, Social Media and PR, Field Marketing, Content Marketing, Customer Marketing, Pipeline & Revenue growth , Partnerships, Digital Media.

Marketing Director - Head of Brand Marketing | PR | Field & Partner Marketing | Brand Comm at Greytip Software Pvt. Ltd., Apr 2023 - Nov 2025 · 2 yrs 8 mos, Bengaluru, Karnataka, India, Marketing Director & Head of Brand Marketing @ greytHR Brand Marketing | Customer Marketing | Field Marketing | PR | Influencer Marketing |Revenue Marketing | Partner Marketing | Online / Offline Campaign Management | Brand Activation | SMM | GTMs | Partner / Channel Marketing | Alliances | Budget Mgt | Team Building & Management | ATL & BTL

General Manager - Brand & Field Marketing at Greytip Software Pvt. Ltd., Mar 2020 - Mar 2023 · 3 yrs 1 mo, India, • Responsible for designing & executing digital & offline marketing events, influencing brand/product presence in target markets, & generating qualified leads • Planning & executing month-wise region-specific events across target markets • Introducing industry best practices across the events framework - Market Activations, Industry / Partner Events • Generating high-quality non-digital/organic leads, increasing lead quality, and reducing CPL/CPC • Engaging with event sponsors for deal negotiation, securing permits & approvals for hosting events, & end-to-end management of BTL/ATL events from branding, communication at activation sites & handling post-activation/event reports • Conducting research for identifying opportunities for outbound/market activations & events • Analyzing ongoing marketing campaigns for assessing the performance, productivity, & profitability of the campaign, recommending improvements, generating monthly scorecards for Field and Outbound Marketing, & managing CPL and CPC as per allocated marketing budgets • Establishing, maintaining & building strategic business alliances with key external stakeholders, partners, business associates, vendors, and event organizers • Organizing non- lead generation activities such as Thought Leadership seminars/webinar

Regional Marketing Head at Ujjivan Small Finance Bank, Dec 2016 - Mar 2020 · 3 yrs 4 mos, Bengaluru, Karnataka, India, • Planned & executed Annual ATL & BTL Marketing Activation initiatives; identifying opportunities for activation & events including Themed Events, Customer meets, Annual Awards, Business customers meet, Corporate Park events, etc; developing activation proposals & cost estimations • Defined, planned & allocated market budgets, controlled CPC & CPL by generating valid leads & enhancing the lead quality • Built a growing network of 3rd party Agency (vendor) including external agencies for events, OOH, digital, creative content development, experiential / activations, BTL & ATL, sponsorships, associations, media houses • Implemented go-to-market plans, Branch, Brand & product Launch plans; end-to-end management of lead generation campaigns for targeted sales for Business Loans, Branch Banking, Home Loans, Micro banking, RB, Personal Loans, etc • Identified opportunities for lead generation & customer engagements across the region; managed brand activation manager teams, supervised & controlled branch branding • Performed comprehensive market research, for analyzing market/competitor trends; developed performance dashboards; collaborated with brand teams for developing fresh marketing content

Head Of Marketing at AKAI india, Aug 2016 - Nov 2016 · 4 mos, Delhi, India, • Implemented strategies for Marketing Activations initiatives; end-to-end planning & management of PR campaigns & brand communications • Planned & allocated brand marketing budget; collaborated with external agencies & 3rd parties, for managing vendors including Mainline and digital, creative, Outdoor, experiential / Activations, BTL & ATL, PR, Media Buying, social media • Strategized Media Mix planning for Brand campaigns; designed brand & product launch plans, go-to-market strategies, in-shop branding, tactical marketing campaigns • Conducted research on competitors & market trends

Regional Marketing Manager at Kotak Mahindra Bank, Dec 2009 - Jun 2016 · 6 yrs 7 mos, Mumbai, Maharashtra, India, • Strategized marketing campaigns & budgets for achieving sales targets & minimizing operational time & costs • Managed logistics planning, handled 3rd party vendors for outdoor publicity management, media management & market research; recruited, & trained teams for achieving operational efficiency; delegated & supervised tasks • Defined lead generation targets, for increasing market share, and brand visibility; facilitated RL Process related communications for – Branch Shifts, Mailers & SMS through intranet team, service quality communications, internal communications support for branch notifications, RBI notification, RL Ops, Human Resource, CPC, RCU • Executed brand communication campaigns across the country; evaluated campaign lifecycle & productivity; designed & implemented customer loyalty and reward programs, & CRM initiatives • Executed outdoor promotional campaigns/presentations for establishing brand, new product launch, Press conferences & market penetration surveys / Newspaper Advertisement, brand promotion ATL and BTL activities, Surveys • Planned & designed Branch launch event, visual merchandising, lead generation activities for branch, initiating business alliances, Joint activities / Co-branded efforts, corporate alliances with brands including CCD, Lakme, etc • Designed & developed brand communication for products including Retail Liabilities such as CASA, Trade Forex, assets including Home Loan, Working Capital, Loan against Property, PL, etc

Education

Bachelor of Laws - LLB, Law, The University of Burdwan

Bachelor of Arts - BA, Arts and Humanities, University of Calcutta