Headline

Business & Strategic Management Leader | Poultry, Sustainability, NGO & Government Engagement | PR, Media, Events & Market Development | B.Sc | MBA | MicroMasters® (IIMB)

About

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 with 𝟮𝟮+ 𝘆𝗲𝗮𝗿𝘀 of experience across industry associations, NGOs, government engagement, media & public relations, event management, and the poultry sector. Experienced in strategic planning, stakeholder engagement, governance, market development, and brand building. Previously served over a decade as 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗦𝗲𝗰𝗿𝗲𝘁𝗮𝗿𝘆 of the 𝗞𝗮𝗿𝗻𝗮𝘁𝗮𝗸𝗮 𝗣𝗼𝘂𝗹𝘁𝗿𝘆 𝗙𝗮𝗿𝗺𝗲𝗿𝘀 & 𝗕𝗿𝗲𝗲𝗱𝗲𝗿𝘀 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗶𝗼𝗻 (KPFBA), leading governance, operations, communications, finance, market research, and multi-stakeholder coordination. Earlier roles include 𝗵𝗲𝗮𝗱𝗶𝗻𝗴 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 & 𝗚𝗼𝘃𝗲𝗿𝗻𝗺𝗲𝗻𝘁 𝗔𝗳𝗳𝗮𝗶𝗿𝘀 at 𝗚𝗜𝗥𝗘𝗠 and contributing to impactful civic initiatives at 𝗝𝗮𝗻𝗮𝗮𝗴𝗿𝗮𝗵𝗮. Currently representing 𝗚𝗹𝗼𝗰𝗿𝗲𝘀𝘁 𝗣𝗵𝗮𝗿𝗺𝗮 𝗮𝘀 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗜𝗻𝗰𝗵𝗮𝗿𝗴𝗲 – 𝗞𝗮𝗿𝗻𝗮𝘁𝗮𝗸𝗮, driving market expansion and business development for its poultry portfolio across the state. Passionate about knowledge-sharing in the poultry sector, I edit and curate 𝗖𝗵𝗶𝗰𝗸𝗲𝗻 𝗘𝗴𝗴𝘀𝗣𝗿𝗲𝘀𝘀, a well-regarded publication documenting sectoral current affairs, industry insights, and peer-reviewed technical articles by poultry stalwarts and scientists. Outside work, I enjoy long-distance running, motorbike riding, painting, gardening, and blogging, and remain deeply committed to social service initiatives in education, sustainability, and community development.

Location

Bengaluru

AI stack

gemini

meta

Work experience

Business Incharge - Karnataka | Glocrest Pharma at GLOCREST Pharmaceutical Pvt Ltd, Jul 2025 - Present · 1 yr 3 mos, Bengaluru, • Providing strategic leadership for Glocrest Pharma's poultry business across Karnataka, driving sales growth, market expansion, and business development. • Developing and executing business strategies to strengthen market presence, enhance product positioning, and achieve sustainable growth. • Managing distributor, stockist, and channel partner networks while building long-term relationships with customers, veterinarians, consultants, and key industry stakeholders. • Advising poultry producers and allied businesses on technical, marketing, and business solutions by leveraging extensive industry expertise and collaborations. • Leading brand-building initiatives through integrated marketing, digital marketing, social media, public relations, and corporate communications. • Driving media engagement and corporate communications to enhance brand visibility, reputation, and stakeholder confidence. • Providing market intelligence, competitive insights, and strategic recommendations to support product development, business expansion, and decision-making across South India. • Planning and executing sales and marketing initiatives to improve operational efficiency, customer acquisition, and long-term business growth in the poultry healthcare and nutrition segment.

Executive Secretary at Karnataka Poultry Farmers & Breeders Association, Mar 2014 - Dec 2024 · 10 yrs 10 mos, Bangalore, • Corporate Governance / Managing Overall Organisation Operations including administration, HR, Communications & finances of the association. • Liaison with Local, State & Union Governments to bring policy changes at various Levels. • Member relations and increasing member base of the association. • Identifying Pain Points of the Poultry sector and finding strategic solutions with the help of external industry experts & Various Internal Committee Heads. • Conducting Market research on a daily & weekly basis, Data Analysis / Business Analysis • Releasing poultry rates to the media, and handling PR of the organisation. • Organising Seminars, Workshops & Special events for the members, identifying speakers. • Managing Periodic meetings of Council, Sub Committees, and Office Bearers and AGMs. • Corporate Governance, Maintaining statuary compliance with respect to Registrar of Societies, Income Tax Department, Coordinating with Auditors and other bodies. • Preparing Annual Budgets, Annual Books, Documentaries. • Maintaining official website, creating direct mailers & other communication materials such as leaflets, broachers, booklets etc. • Identifying and adopting cutting edge technologies to serve the association viz mobile apps, keeping the mobile app up to date. • Managing Digital & Social Media handle of the association. • Digital & Social Media Marketing Activities • Producing Corporate Videos and Documentaries with the help of external vendors

Education

Micro Masters Program in Business Management, Accounting, Finance, Operations Management, People Management, Marketing, Business Strategy, Indian Institute of Management Bangalore

MBA, Human Resource Management, Marketing Management, Sikkim Manipal University - Distance Education