Imran Ali profile photo 1 on Tal

Imran Ali

Senior Ad-Ops Manager- strongmetrics || Data to Decisions || AdTech Strategy & Scale

Gurugram

5+ years of work experience

strongmetrics
Jul 20251 yrPresent

Gurugram, Haryana, India

1. Manage and streamline daily operations for India-based mobile app performance marketing campaigns, ensuring smooth coordination across internal teams and partners. 2. Support the campaign operations team by setting clear goals, monitoring performance, and driving accountability. 3. Optimize campaign delivery by identifying process gaps, improving workflows, and ensuring alignment with client KPIs and business growth targets. 4. Track campaign performance metrics (CPI, CPA, ROAS), generate reports, and coordinate with clients, affiliates, and MMPs to ensure timely and quality execution.
Litadz Media
Dec 20248 mosJul 2025

Gurugram, Haryana, India

Axponent
May 20245 mosSep 2024

Axponent
Jul 20231 yrJun 2024

Axponent
Apr 20221 yr 4 mosJul 2023

1. Manage technical and operational aspects of MMP and SAAS Platform used to maintain daily work-process. 2. Optimize the campaigns on deep-down and keep focusing on the best ROI. 3. Create the campaigns on SAAS Platform and done testing in order to take live. 4. Provide recommendations that enhance future campaign performance and measurements. 5. Create automated reports and dashboards to track KPIs and improve efficiency.
TrunkPool
Jul 202110 mosApr 2022

Gurugram, Haryana, India

*Provide relevant data and analysis to the operations team throughout the supply chain *Responsible for harmonizing and monitoring supply chain operations *Take responsibility for the success or failure of material shipping and delivery schedule *Responsible for troubleshooting any concern related to international freight transportation *Work with existing transportation suppliers on optimal delivery rate and routing *Ensure that internal teams recommend the most advantageous transportation modes, routing, equipment or frequency
CollegeDekho
Feb 20215 mosJun 2021

Gurugram, Haryana, India

I am a counsellor and guided all India students to choose him best career option in every field with respective colleges.

Education

Delhi University

Bachelor of Arts - BA, Economics

Delhi University

20193 yrs2022
Saraswati Vidhya Mandir

INTERMEDIATE, Mathematics and Computer Science

Saraswati Vidhya Mandir

20171 yr2018

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Headline

Senior Ad-Ops Manager- strongmetrics || Data to Decisions || AdTech Strategy & Scale

About

As a driven and motivated professional, I began my career as a WFH Counselor at Collegedekho.com while still in college. After completing my degree in Economics from Delhi University. I joined Zen Delivery Services as an Operations Executive where I took on various roles to elevate the organization and oversaw operational activities at every level. Currently, I am a valuable member of the team at Strongmetrics as an Senior Ad-Ops Manager, where I have the opportunity to continue my growth and learning in a supportive environment. Through my professional experiences, I have developed a strong skill set, including excellent communication skills, technical proficiency in SQL, Basic Python, Adv-Excel, CRM, and representation skills. I am always looking to expand my knowledge and skills, and I am excited to see what the future holds for me in the professional world.

Location

Gurugram

Work experience

Senior Manager- Operations at strongmetrics, Jul 2025 - Present · 1 yr, Gurugram, Haryana, India, 1. Manage and streamline daily operations for India-based mobile app performance marketing campaigns, ensuring smooth coordination across internal teams and partners. 2. Support the campaign operations team by setting clear goals, monitoring performance, and driving accountability. 3. Optimize campaign delivery by identifying process gaps, improving workflows, and ensuring alignment with client KPIs and business growth targets. 4. Track campaign performance metrics (CPI, CPA, ROAS), generate reports, and coordinate with clients, affiliates, and MMPs to ensure timely and quality execution.

Manager -Operations at Litadz Media, Dec 2024 - Jul 2025 · 8 mos, Gurugram, Haryana, India

Assistant Manager - Operations at Axponent, May 2024 - Sep 2024 · 5 mos

Senior Analyst- Operations at Axponent, Jul 2023 - Jun 2024 · 1 yr

Analyst - Operations at Axponent, Apr 2022 - Jul 2023 · 1 yr 4 mos, 1. Manage technical and operational aspects of MMP and SAAS Platform used to maintain daily work-process. 2. Optimize the campaigns on deep-down and keep focusing on the best ROI. 3. Create the campaigns on SAAS Platform and done testing in order to take live. 4. Provide recommendations that enhance future campaign performance and measurements. 5. Create automated reports and dashboards to track KPIs and improve efficiency.

Operations Executive at TrunkPool, Jul 2021 - Apr 2022 · 10 mos, Gurugram, Haryana, India, *Provide relevant data and analysis to the operations team throughout the supply chain *Responsible for harmonizing and monitoring supply chain operations *Take responsibility for the success or failure of material shipping and delivery schedule *Responsible for troubleshooting any concern related to international freight transportation *Work with existing transportation suppliers on optimal delivery rate and routing *Ensure that internal teams recommend the most advantageous transportation modes, routing, equipment or frequency

Counselor at CollegeDekho, Feb 2021 - Jun 2021 · 5 mos, Gurugram, Haryana, India, I am a counsellor and guided all India students to choose him best career option in every field with respective colleges.

Education

Bachelor of Arts - BA, Economics, Delhi University

INTERMEDIATE, Mathematics and Computer Science, Saraswati Vidhya Mandir