---
title: "Ilena Bose - Brand Lead in Gurugram | Tal"
description: "Meet Ilena Bose, Brand Lead at Heads Up For Tails | Ex - Brand & Digital at American Express based in Gurugram. AI stack includes claude and gemini."
image: "https://tal.club/meet/ilena-bose/share-image"
---

# Ilena Bose on Tal

## Headline

Brand Lead at Heads Up For Tails \| Ex \- Brand & Digital at American Express

## About

A decade of experience in building brands, marketing strategy, content development, and client engagement\. Led successful marketing initiatives for top brands like American Express, adidas, Marks & Spencer, and National Geographic\. Specializes in data\-driven strategies, innovative campaign ideation, and a creative approach to storytelling, consistently driving business growth and enhancing customer engagement and retention\. Strong leadership and international experience, combined with an MBA in Marketing & Business Analytics, as well as a Master's in Psychology, enable delivery of strategic insights and impactful results\.

## Location

Gurugram

## AI stack

claude

gemini

## Work experience

Brand Lead at Heads Up For Tails, Oct 2024 \- Present · 2 yrs 1 mo, India

Marketing Specialist at engin sciences inc, Jun 2023 \- Sep 2023 · 4 mos, New York, United States, • Brand Strategy – Analyzed new markets and emerging industries, including the cannabis industry, to identify recruitment trends, target audiences, and insights in order to develop a brand re\-positioning strategy to help the SaaS recruitment platform expand into new industries\. • Customer Analytics – Monitored market trends, competitive landscape, and customer behaviors, using tools and generative AI to identify potential sales opportunities and create a personalized insights platform to identify critical issues and enhance client engagement\.

Senior Analyst \- Brand & Digital at American Express, Apr 2021 \- May 2022 · 1 yr 2 mos, India, • Brand & Digital Strategy – Spearheaded the website, digital, social and paid media strategy for over 10\+ portfolio & premium consumer products for the India Business, operating an annual budget of $600K, leading a team of two junior analysts to drive customer retention & engagement\. • Go\-To\-Market Strategy – Headed planning, implementation and GTM strategies for product launches, brand campaigns, B2B partnership programs and more, focused on driving customer acquisition, retention, enhancing brand loyalty, engagement, and generating leads\. • Campaign & Content Planning – Drove cross\-functional collaboration amongst key business units, product managers, sales teams and agencies, to devise long\-term digital & e\-mail content strategies, plus milestone campaigns like \#DontMakeHistoryWithoutIt, celebrating 100 years of Amex in India, \#ShopSmall, a global campaign supporting small businesses and \#MetalMakesItHappen, a rebrand of the iconic Platinum Card\. • Platform Optimization – Regularly optimized digital campaigns through insights derived from A/B tests, STP strategies and custom audience targeting, surpassing previous channel benchmarks by 150% and enhancing customer engagement by 27% in one year\. • Product Marketing – Proactively tested, launched and drove adoption for personalized marketing features on the India cardmember website, leading to an 11% uplift in premium cardmember engagement, and an international training case study for Amex global digital marketing teams\. • Project Management – Planned and implemented foundational campaign frameworks from inception, while adeptly managing a multi\-tiered stakeholder approval process and maintaining global brand guidelines across platforms and products\. • Cross\-Functional Collaboration – Partnered with Agencies and C\-level management across Central Brand, Legal, Tech, Policy, Product, Design, CRM & Sales teams, to launch products, track key business drivers and marketing impact on YoY business goals\.

Group Head at Dentsu Isobar, Jun 2020 \- Dec 2020 · 7 mos, India, • Client & Team Management – Supervised a team of 10\+ writers, designers, and social media strategists, as the Social lead for key global accounts like American Express, adidas, National Geographic, Marks & Spencer, and Kia Motors worth $550K annually\. • Demand Generation – Launched the Marks & Spencer 'Bra Fit Challenge', an integrated influencer\-led campaign which resulted in 70K\+ customer visits across 75\+ stores in one month and a 167% ROI for the brand in its lingerie category\.

Senior Manager \- Social Media Marketing at Dentsu Isobar, Apr 2019 \- Jun 2020 · 1 yr 3 mos, Gurugram, Haryana, India, • Content & Platform Innovation – Directed the innovative use of social platforms and content with campaigns like \#TheStoryThatStays – an innovative Instagram story that singularly drove 2 million pledges for NatGeo’s global Planet or Plastic campaign and the digital launch of the Kia Seltos, which contributed to a 102% increase in previous platform benchmarks and 40,000 cars sold in the first 4 months\. • Project Management & Awards – Built and led the internal Social Media Awards team of 12 members, responsible for crafting global award entries, leading to multiple agency awards, including 4 consecutive wins and a Gold in 2019 at the global Campaign APAC Agency of the Year Awards\.

Manager \- Social Media Marketing at Dentsu Isobar, Jul 2018 \- Apr 2019 · 10 mos, Gurugram, Haryana, India, • New Business Pitches – Led over 40 creative pitches for clients like Coca Cola, Domino’s, British Council etc\. winning over 10 accounts, including key global clients like Kia Motors and Marks and Spencer, worth $312K annually\. • Agency & Influencer Management – Guided collaborations with global and domestic agencies, creative teams, PR, research and influencer agencies to develop consumer\-centric strategies for clients, while maintaining both brand integrity and strategic partnerships\.

Product Marketing Executive at EazyDiner, Jul 2015 \- May 2016 · 11 mos, Gurugram, Haryana, India, • Product Marketing – Liaised with Tech, Marketing and Sales teams to improve UI/UX on digital assets and launch new digital initiatives; helped design wireframes, test, and launch a B2B app resulting in acquisition of over 500 new restaurant partners in 3 months\. • Content Strategy\- Devised content strategies to drive brand visibility, resulting in 60% increase in online reservations in 6 months\.

## Education

Master of Business Administration \- MBA, Business, Management, Marketing, and Related Support Services, Babson F\.W\. Olin Graduate School of Business

Master of Arts \- MA, Psychosocial and Clinical Psychology, Dr\. B\. R\. Ambedkar University Delhi \(AUD\)

[View the original profile](https://tal.club/meet/ilena-bose)

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