Headline

Performance Marketer | Meta Ads · Google Ads · Shopify · Wordpress · GA4 | Data-Driven Growth

About

Performance Marketer specializing in Meta Ads, Google Ads, and high-converting website builds (WordPress & Shopify). I help brands turn ad spend into measurable revenue — combining data-driven campaign strategy with conversion-focused web design. I've worked across industries including manufacturing, retail, D2C, and premium e-commerce, managing ad accounts, building tracking systems, and scaling acquisition funnels. Currently driving performance marketing at Sloop Life, a luxury e-commerce brand — managing Meta & Google Ads, GA4 tracking, and cross-platform asset consolidation, while producing premium-tier ad creative and copy. What I do best: · Meta Ads & Google Ads Campaign Management · WordPress & Shopify Website Development · E-commerce Strategy & CRO · Analytics, Tracking & Funnel Optimization · Creative & Copywriting for Ads I'm largely self-taught — built my skills through structured study (Meta Blueprint, Google Ads certifications, GA4) because I wanted full ownership of my own growth. Always testing, always learning, always close to the numbers. 📩 Open to full-time performance marketing roles. 🔗 Portfolio: 📧 vk.ihsan@gmail.com #PerformanceMarketing #MetaAds #GoogleAds #ShopifyExpert #WordPressDeveloper #EcommerceMarketing #DigitalGrowth

Location

Kozhikode

AI stack

antigravity

claude

meta

notion

openai

perplexity

Work experience

Performance marketer at Slooplife, Jan 2026 - Present · 10 mos, Bengaluru, - Manage and optimize Meta & Google Ads campaigns for a luxury e-commerce brand, focused on ROAS and acquisition efficiency - Built a weekly reporting system and daily operating rhythm to track campaign and account performance - Produced premium-tier ad copy (in the register of luxury brands like Hermès/Chanel) for high-end brand positioning - Built internal workflow tools including a marketing performance tracker (Google Sheets),

Junior Performance Marketer at ExpertD, May 2025 - Nov 2025 · 7 mos, Kannur, -Planned, executed, optimized, and scaled Meta Ads campaigns for higher education colleges and e-commerce brands. -Managed educational brand campaigns focused on generating high-quality leads and student conversions while maintaining an efficient Cost Per Lead (CPL). -Owned end-to-end e-commerce campaigns, driving results across setup, audience targeting, optimization, retargeting, and scaling. -Monitored key performance metrics—including CPL, CTR, CPC, CPM, lead quality, and conversions—to continuously improve ROI and campaign performance.

Education

Bachelor's degree, Digital Communication and Media/Multimedia, University of calicut