Headline

Product Marketing & Growth @ Amazon | Ex-Myntra

About

I’m a marketing and growth leader with 14+ years of experience building and scaling ecommerce, content, and monetization businesses across marketplaces and digital platforms. Currently at Amazon, I lead marketing & growth for video commerce products spanning livestreams and short-form video content. My work focuses on driving customer adoption at scale through distribution strategy, experimentation, creator ecosystems, and cross-functional partnerships. Over the course of my career, I’ve worked across product marketing, monetization, ecommerce growth, and digital strategy — including building 0→1 initiatives such as Myntra’s ad monetization business and Tupperware’s D2C ecommerce platform. I’m particularly interested in how AI is reshaping customer behavior, content ecosystems, and growth systems, and I enjoy working at the intersection of product, marketing, and business strategy.

Location

Bengaluru

AI stack

claude

gemini

meta

openai

ChatGPT

ChatGPT Images

Work experience

Senior Marketing Manager at Amazon, Oct 2022 - Present · 4 yrs 1 mo, Own customer acquisition and growth strategy for Amazon Video Commerce (livestreams and short-form video), scaling to ~20MM MAU with 38% YoY growth. Expanded distribution from 1 to 10+ high-impact customer touchpoints (homepage, deals page, checkout page, detail pages, SEO and paid offsite channels), delivering 2–4X conversion uplift. Lead strategy and execution for marquee shopping events (Prime Day, Great Indian Festival) and 20+ topical events, contributing to 50% of program revenue. Built multi-channel acquisition programs across SEO, creators, Google, Meta, YouTube and partner networks, improving reach, and acquisition efficiency. Scaled creator ecosystem to 1000+ creators and 120+ brand partnerships, strengthening acquisition, engagement and content supply. Defined experimentation roadmap across placements, personalization signals and customer journeys, running 30+ A/B tests to drive acquisition and conversion. Manage a team of 2 and partnered with Product, Tech, Design, Analytics, and WW teams to launch new experiences and drive adoption at scale.

Sr. Manager Ecommerce Marketing at Philips, Aug 2021 - Sep 2022 · 1 yr 2 mos, • Led ecommerce marketing for key accounts (amazon, flipkart), driving 20% growth in channel revenue through improved assortment strategy, visibility, and performance marketing • Developed GTM strategies for product launches and exclusive SKUs, increasing market share, SOV, product rankings and conversion rates (1.5% uplift) • Optimized content, ad investments and merchandising levers (pricing, promotions, campaign structures) improving ROAS by 22% and driving efficient customer acquisition

Lead - Digital & Ecommerce Marketing at Tupperware Brands, Sep 2019 - Aug 2021 · 2 yrs, • Lead performance marketing on ecommerce platforms (Amazon, Flipkart, Tatacliq, Snapdeal, Paytm) scaling revenue while delivering 5X improvement in ad ROI within 6 months, through platform-specific campaign and listing strategy • Spearheaded launch of the brand’s D2C ecommerce platform (0→1 build), establishing core ecommerce fundamentals (assortment, pricing, checkout, fulfillment, reviews) and scaling to 150K transacting customers through SEO, digital marketing, content marketing (blogs, influencer partnerships) and CRM • Owned end-to-end customer funnel (acquisition to retention), improving conversion by 1% and repeat purchase by 5% through enhanced content, and customer retention initiatives

Senior Manager - Marketing at Myntra, Apr 2019 - Sep 2019 · 6 mos, I lead womens wear business categories for building brand partnerships via ad sales and marketing, growing category revenue by multi channel marketing interventions. Driving monetisation income and develop brand solutions for key accounts. Category marketing: Formulating and defining marketing strategy, operating plan & execution, and conversion and ROI for brands and category

Marketing Manager - Brand Solutions & Monetisation at Myntra, Apr 2018 - Mar 2019 · 1 yr, Bengaluru Area, India, Accountabilities:  I work as a key account manager for brand partners for marketing led solutions.  Brand Marketing – Planning and executing campaigns of various key accounts in sync with the brands marketing calendar across footwear, apparel and accessories categories  Monetization and media solutions for brands on myntra platform, digital and offline channels.  Studying performance of campaign to derive insight upon consumer cohorts and behavior using tools like Google Analytics, Tableau.  Co-Marketing – Utilizing brands’ platform to design campaigns with Myntra  Social media plans & performance ads focused towards brand building and driving engagement  Category Solutions – Studying category and developing marketing solutions apt towards capitalization of opportunity in market/trend Highlights:  Managed portfolios of menswear, womenswear and accessories categories.  Single-handedly put into action marketing plans with key brands in accessories category resulting in strong GP contribution and driving revenues from over 15 accounts in 6 months.  Launched first of its kind OOH campaign with Tommy Hilfiger opening another channel for monetization for Myntra.  Worked closely on marketing campaign with Fossil group resulting in 3X growth in brand sov on Myntra.  Created social engagement concepts with brands resulting in 25% increased engagement for them on the platform.  Collaborated on exclusive launch plans with Mia by Tanishq and Fossil Q.  Built the rate card pricing and properties to be used for monetization solutioning.  Worked with brands to drive impact for Myntra goes app only campaign.

Associate Manager Marketing at Myntra, Apr 2016 - Mar 2018 · 2 yrs

Marketing Executive at Fashionara.com, Dec 2013 - Aug 2014 · 9 mos, Bengaluru, • Site Merchandising: Handling all the in-house promotions to be run on home site – planning, execution, reporting. • Managing email marketing campaigns – planning, execution and reporting. • Maintaining the hygiene and visual merchandise of website by regularly monitoring and updating the promotions details and other campaigns being run. • Managing affiliates networks (affiliate offers, communications, and newsletters) and coordinating with offline alliances. • Coordinating internally with marketing, finance, creative, merchandising, engineering and product to execute all deliverables. • New Marketing/Digital Marketing tie-ups for alliances. • Working on ad copies for the website banners. • Generating sales reports from Google analytics for the various promotions conducted & review of campaigns. • Building and maintaining the Press Releases. • Managing partner business (e.g. Junglee, Snapdeal) by updating listings and offers. Monitoring sales and reporting. • Understanding of Social Media Marketing, Digital Media analytics & Search Engine Optimisation. • Innovating new systems and opportunities to improve efficiency & performance.

Education

B.Sc.(h) Computer Science, Computer Science, Delhi University

Master of Business Administration, Specialized Sales, Merchandising and Marketing Operations, Jamia Millia Islamia