---
title: "Hritik Sahoo - Growth Marketing Manager in Bengaluru | Tal"
description: "Meet Hritik Sahoo, Product Growth @ Kirana Club - India’s largest Kirana Community App, 40L+ Kirana Retailers based in Bengaluru. AI stack includes claude code, claude, and elevenlabs."
image: "https://tal.club/meet/hritik-sahoo/share-image"
---

# Hritik Sahoo on Tal

## Headline

Product Growth @ Kirana Club \- India’s largest Kirana Community App, 40L\+ Kirana Retailers

## Location

Bengaluru

## AI stack

claude code

claude

elevenlabs

gemini

lovable

ChatGPT

## Work experience

Growth Marketing Manager at Kirana Club, Aug 2025 \- Present · 1 yr 2 mos, Bengaluru, \- Acquisition \- Retention \- CRM & customer lifecycle strategy \- GTM Strategy \- Performance Marketing

Product & Growth at Kirana Club, May 2023 \- Jul 2025 · 2 yrs 3 mos, Bengaluru, Karnataka, India

Product Marketer at Voiceoc, Jul 2022 \- Jan 2023 · 7 mos, Noida, Uttar Pradesh, India

Co\-founder \(Digital Marketer\) at Magic Square, Oct 2021 \- Apr 2022 · 7 mos, New Delhi, Delhi, India, A creative web designing & online marketing agency\. Providing services – SEO, Google Ads, Facebook Ads, Instagram Ads, Website Development & Graphic Designing\. • Responsible for managing digital marketing projects \(SEO, SEM, SMM, Content Writing\)\. • Created well researched PowerPoint presentations to pitch the clients for the acquisition of Digital Marketing projects\. • Reporting to client’s on digital marketing performance KPI’s like conversions, cost per conversion, cost per lead, before\-after picture of growth etc\. • Maintain a healthy relationship with all the assigned clients within my domain\. Take meetings to discuss upcoming strategies and improvements in performance marketing\. Some Projects & Achievements: \(1\) Delhi based trekking company – Increased the lead pipeline by \~200% using best Facebook ads methods & gives ROAS about 350%\. \(2\) Dehradun based adventure company – Client was suffering from a heavy burn rate in Google Search Ads\. Identifies the problems and optimize it, generated more than 4700\+ leads & gives a pretty good ROI\. \(3\) Delhi Based Restaurant – Increase the restaurant visibility by \~300% in google maps by doing Local SEO\. \(4\) Himachal based manufacturing company – Wants to get business via online\. Identifies the relevant keywords, did SEO, list their products on marketplaces, run campaigns\.

Co\-Founder \(Product & Marketing\) at Eventskite, Nov 2019 \- Mar 2022 · 2 yrs 5 mos, New Delhi, Delhi, India, Eventskite is an online Marketplace \(B2B2C\) for categories Trekking, Trips, Adventure Sports, Comedy Shows & Workshops\. • SEO \- Conducted various keyword research activities & identifies relevant keywords for the brand which can provide organic growth\. Did ON Page SEO for Product Pages\. Develop and execute Off\-Page SEO Campaigns & build 100's of backlinks\. \- Impact: Increased the DA from 0 to 19 and PA from 0 to 30\. Increase the organic ranking keywords from 0 to 500\+ & rank the website for some of the most difficult keywords \(50\+ KD\)\. Increased the site visibility by \~445%\. • Performance Marketing \- Strategized, Created & Executed all the paid acquisition activities including writing Ad copies, designing posters, creating video campaigns & retargeting campaigns for the brand across Google Search Ads, Display Ads, Facebook Ads & Instagram Ads for lead generation and conversion purposes\. \- Impact: Generated more than 5000 high\-quality leads for high ticket price events\. Decrease the Leads Per Cost by 25%\. Increase conversion rates by 10% by implementing niche\-based targeting & retargeting strategies funnel & using copywriting techniques like AIDA, PAS\. Maintained ROAS at 250\-400%\. • Analytics \- Built the Google Analytics Dashboard for traffic monitoring having key KPI's as Lead, Purchase, View Rate, Conversion Rate, Retention & Bounce Rate etc\. Made user flow charts to determine consumers behaviour\. \- Impact: Helped the team in making data driven decisions\. Helped in improving UI/UX and overall web funnel\. • Email Marketing: Responsible for email communications for retention marketing using CRM\. Created email copies on weekly basis, including product related updates & feature releases\. \- Impact: Increased the email open rate by 25\-35% and CTA click rate by 35\-60%, by understanding consumers & using copywriting techniques\. • Content Management \- Solely responsible for creating all forms of content like product descriptions, details, FAQs, graphics & videos\.

Founder \| Growth Marketer, Content Writer & SEO Expert at fitthehealth\.com, Jun 2019 \- Feb 2020 · 9 mos, Key Highlights \- \- Created a website from scratch\. Designed and customized it according to the wellness industry and successfully maintain a healthy & fast loading site speed\. \- Created 50\+ articles related to muscle building, nutrition tips, weight loss, and weight gain\. Optimize all the contents according to the Google algorithms\. Done On\-page and Off\-Page SEO Activities for the the articles\. Created backlinks to increase the authority and trust score of the website\. Ranked some of the articles on high\-volume keywords to generate traffic\. \- Got approved for the Google AdSense program\. Customized the website and successfully implemented ads on the website\. \- Did outreaching to other bloggers for collaboration and monetization\. • Result: Generated more than 10000\+ monthly traffic \(at peak\) & get 140\+ leads for affiliate product orders\.

## Education

Bachelor of Technology \- BTech, Maharaja Agrasen Institute Of Technology, Delhi

Bachelor of Technology \- BTech, Guru Gobind Singh Indraprastha University

[View the original profile](https://tal.club/meet/hritik-sahoo)

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