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Hritik Sahoo

Product Growth @ Kirana Club - India’s largest Kirana Community App, 40L+ Kirana Retailers

Bengaluru

6+ years of work experience

Kirana Club
Aug 20251 yr 2 mosPresent

Bengaluru

- Acquisition - Retention - CRM & customer lifecycle strategy - GTM Strategy - Performance Marketing
Kirana Club
May 20232 yrs 3 mosJul 2025

Bengaluru, Karnataka, India

Voiceoc
Jul 20227 mosJan 2023

Noida, Uttar Pradesh, India

Magic Square
Oct 20217 mosApr 2022

New Delhi, Delhi, India

A creative web designing & online marketing agency. Providing services – SEO, Google Ads, Facebook Ads, Instagram Ads, Website Development & Graphic Designing. • Responsible for managing digital marketing projects (SEO, SEM, SMM, Content Writing). • Created well researched PowerPoint presentations to pitch the clients for the acquisition of Digital Marketing projects. • Reporting to client’s on digital marketing performance KPI’s like conversions, cost per conversion, cost per lead, before-after picture of growth etc. • Maintain a healthy relationship with all the assigned clients within my domain. Take meetings to discuss upcoming strategies and improvements in performance marketing. Some Projects & Achievements: (1) Delhi based trekking company – Increased the lead pipeline by ~200% using best Facebook ads methods & gives ROAS about 350%. (2) Dehradun based adventure company – Client was suffering from a heavy burn rate in Google Search Ads. Identifies the problems and optimize it, generated more than 4700+ leads & gives a pretty good ROI. (3) Delhi Based Restaurant – Increase the restaurant visibility by ~300% in google maps by doing Local SEO. (4) Himachal based manufacturing company – Wants to get business via online. Identifies the relevant keywords, did SEO, list their products on marketplaces, run campaigns.
Eventskite
Nov 20192 yrs 5 mosMar 2022

New Delhi, Delhi, India

Eventskite is an online Marketplace (B2B2C) for categories Trekking, Trips, Adventure Sports, Comedy Shows & Workshops. • SEO - Conducted various keyword research activities & identifies relevant keywords for the brand which can provide organic growth. Did ON Page SEO for Product Pages. Develop and execute Off-Page SEO Campaigns & build 100's of backlinks. - Impact: Increased the DA from 0 to 19 and PA from 0 to 30. Increase the organic ranking keywords from 0 to 500+ & rank the website for some of the most difficult keywords (50+ KD). Increased the site visibility by ~445%. • Performance Marketing - Strategized, Created & Executed all the paid acquisition activities including writing Ad copies, designing posters, creating video campaigns & retargeting campaigns for the brand across Google Search Ads, Display Ads, Facebook Ads & Instagram Ads for lead generation and conversion purposes. - Impact: Generated more than 5000 high-quality leads for high ticket price events. Decrease the Leads Per Cost by 25%. Increase conversion rates by 10% by implementing niche-based targeting & retargeting strategies funnel & using copywriting techniques like AIDA, PAS. Maintained ROAS at 250-400%. • Analytics - Built the Google Analytics Dashboard for traffic monitoring having key KPI's as Lead, Purchase, View Rate, Conversion Rate, Retention & Bounce Rate etc. Made user flow charts to determine consumers behaviour. - Impact: Helped the team in making data driven decisions. Helped in improving UI/UX and overall web funnel. • Email Marketing: Responsible for email communications for retention marketing using CRM. Created email copies on weekly basis, including product related updates & feature releases. - Impact: Increased the email open rate by 25-35% and CTA click rate by 35-60%, by understanding consumers & using copywriting techniques. • Content Management - Solely responsible for creating all forms of content like product descriptions, details, FAQs, graphics & videos.
Jun 20199 mosFeb 2020

Key Highlights - - Created a website from scratch. Designed and customized it according to the wellness industry and successfully maintain a healthy & fast loading site speed. - Created 50+ articles related to muscle building, nutrition tips, weight loss, and weight gain. Optimize all the contents according to the Google algorithms. Done On-page and Off-Page SEO Activities for the the articles. Created backlinks to increase the authority and trust score of the website. Ranked some of the articles on high-volume keywords to generate traffic. - Got approved for the Google AdSense program. Customized the website and successfully implemented ads on the website. - Did outreaching to other bloggers for collaboration and monetization. • Result: Generated more than 10000+ monthly traffic (at peak) & get 140+ leads for affiliate product orders.

Hritik’s AI Stack

claude code
claude code
claude
claude
elevenlabs
elevenlabs
gemini
gemini
lovable
lovable
ChatGPT
ChatGPT

Education

Maharaja Agrasen Institute Of Technology, Delhi

Bachelor of Technology - BTech

Maharaja Agrasen Institute Of Technology, Delhi

20184 yrs2022
Guru Gobind Singh Indraprastha University

Bachelor of Technology - BTech

Guru Gobind Singh Indraprastha University

20184 yrs2022

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Headline

Product Growth @ Kirana Club - India’s largest Kirana Community App, 40L+ Kirana Retailers

Location

Bengaluru

AI stack

claude code

claude

elevenlabs

gemini

lovable

ChatGPT

Work experience

Growth Marketing Manager at Kirana Club, Aug 2025 - Present · 1 yr 2 mos, Bengaluru, - Acquisition - Retention - CRM & customer lifecycle strategy - GTM Strategy - Performance Marketing

Product & Growth at Kirana Club, May 2023 - Jul 2025 · 2 yrs 3 mos, Bengaluru, Karnataka, India

Product Marketer at Voiceoc, Jul 2022 - Jan 2023 · 7 mos, Noida, Uttar Pradesh, India

Co-founder (Digital Marketer) at Magic Square, Oct 2021 - Apr 2022 · 7 mos, New Delhi, Delhi, India, A creative web designing & online marketing agency. Providing services – SEO, Google Ads, Facebook Ads, Instagram Ads, Website Development & Graphic Designing. • Responsible for managing digital marketing projects (SEO, SEM, SMM, Content Writing). • Created well researched PowerPoint presentations to pitch the clients for the acquisition of Digital Marketing projects. • Reporting to client’s on digital marketing performance KPI’s like conversions, cost per conversion, cost per lead, before-after picture of growth etc. • Maintain a healthy relationship with all the assigned clients within my domain. Take meetings to discuss upcoming strategies and improvements in performance marketing. Some Projects & Achievements: (1) Delhi based trekking company – Increased the lead pipeline by ~200% using best Facebook ads methods & gives ROAS about 350%. (2) Dehradun based adventure company – Client was suffering from a heavy burn rate in Google Search Ads. Identifies the problems and optimize it, generated more than 4700+ leads & gives a pretty good ROI. (3) Delhi Based Restaurant – Increase the restaurant visibility by ~300% in google maps by doing Local SEO. (4) Himachal based manufacturing company – Wants to get business via online. Identifies the relevant keywords, did SEO, list their products on marketplaces, run campaigns.

Co-Founder (Product & Marketing) at Eventskite, Nov 2019 - Mar 2022 · 2 yrs 5 mos, New Delhi, Delhi, India, Eventskite is an online Marketplace (B2B2C) for categories Trekking, Trips, Adventure Sports, Comedy Shows & Workshops. • SEO - Conducted various keyword research activities & identifies relevant keywords for the brand which can provide organic growth. Did ON Page SEO for Product Pages. Develop and execute Off-Page SEO Campaigns & build 100's of backlinks. - Impact: Increased the DA from 0 to 19 and PA from 0 to 30. Increase the organic ranking keywords from 0 to 500+ & rank the website for some of the most difficult keywords (50+ KD). Increased the site visibility by ~445%. • Performance Marketing - Strategized, Created & Executed all the paid acquisition activities including writing Ad copies, designing posters, creating video campaigns & retargeting campaigns for the brand across Google Search Ads, Display Ads, Facebook Ads & Instagram Ads for lead generation and conversion purposes. - Impact: Generated more than 5000 high-quality leads for high ticket price events. Decrease the Leads Per Cost by 25%. Increase conversion rates by 10% by implementing niche-based targeting & retargeting strategies funnel & using copywriting techniques like AIDA, PAS. Maintained ROAS at 250-400%. • Analytics - Built the Google Analytics Dashboard for traffic monitoring having key KPI's as Lead, Purchase, View Rate, Conversion Rate, Retention & Bounce Rate etc. Made user flow charts to determine consumers behaviour. - Impact: Helped the team in making data driven decisions. Helped in improving UI/UX and overall web funnel. • Email Marketing: Responsible for email communications for retention marketing using CRM. Created email copies on weekly basis, including product related updates & feature releases. - Impact: Increased the email open rate by 25-35% and CTA click rate by 35-60%, by understanding consumers & using copywriting techniques. • Content Management - Solely responsible for creating all forms of content like product descriptions, details, FAQs, graphics & videos.

Founder | Growth Marketer, Content Writer & SEO Expert at fitthehealth.com, Jun 2019 - Feb 2020 · 9 mos, Key Highlights - - Created a website from scratch. Designed and customized it according to the wellness industry and successfully maintain a healthy & fast loading site speed. - Created 50+ articles related to muscle building, nutrition tips, weight loss, and weight gain. Optimize all the contents according to the Google algorithms. Done On-page and Off-Page SEO Activities for the the articles. Created backlinks to increase the authority and trust score of the website. Ranked some of the articles on high-volume keywords to generate traffic. - Got approved for the Google AdSense program. Customized the website and successfully implemented ads on the website. - Did outreaching to other bloggers for collaboration and monetization. • Result: Generated more than 10000+ monthly traffic (at peak) & get 140+ leads for affiliate product orders.

Education

Bachelor of Technology - BTech, Maharaja Agrasen Institute Of Technology, Delhi

Bachelor of Technology - BTech, Guru Gobind Singh Indraprastha University