---
title: "Hrishabh Kumar - Category Manager in Bengaluru | Tal"
description: "Meet Hrishabh Kumar, Category Leader | redBus | Porter | UBL | IIM Indore | PU, Taiwan based in Bengaluru. AI stack includes cursor and claudecode."
image: "https://tal.club/meet/hrishabh-kumar/share-image"
---

# Hrishabh Kumar on Tal

## Headline

Category Leader \| redBus \| Porter \| UBL \| IIM Indore \| PU, Taiwan

## About

From Lagos to Bangalore\. From ₹0 to ₹200 Crore\. I’ve built businesses in places most people wouldn’t bet on — and delivered numbers that speak for themselves\. Over the last 6 years, I’ve owned P&Ls, scaled categories from scratch, and fixed broken systems across three very different industries: logistics tech, travel & mobility, and B2B FMCG — in India and Africa\. At redBus \(MMT Group\), I took Primo, the premium bus category, from zero to ₹200Cr\+ in monthly GMV while expanding EBITDA from 10% to 50%\+\. Not by burning cash — but by building the right operator ecosystem, tightening governance, and making every rupee of marketing work harder\. At Porter, I ran a behaviour correction engine that cut driver cancellations from 8% to 4% — saving ₹48Cr in under a year\. I also led a team of 29, improved M1 customer retention by 400 basis points, and added ₹40Cr\+ in monthly revenue\. I didn’t just manage metrics\. I built the systems that moved them\. Before that, I was in Nigeria — building a B2B FMCG e\-commerce business for Omnibiz Africa from the ground up, delivering 9x GMV growth across Abuja and Lagos, and conceptualising products like BNPL for retail trade finance\. My edge? I sit at the intersection of strategy, data, and execution\. I can read a funnel, fix a churn model, brief an engineering team, and stand in front of a board — all in the same week\. IIM Indore MBA\. Microsoft Dynamics certified\. Published researcher\. If you’re building something ambitious in consumer internet, quick commerce, mobility, or marketplace — and you need someone who’s done it before at scale — let’s talk\. 📩 i15hrishabhk@iimidr\.ac\.in \| \+91 7903359266

## Location

Bengaluru

## AI stack

cursor

claudecode

## Work experience

Category Manager at redBus, Mar 2025 \- Present · 1 yr 6 mos, Bangalore Urban, Karnataka, India, Led GTM strategy & owned PnL for Primo\(premium bus category\) scaling the business to ₹200Cr\+ monthly GMV ;\~35% of redBus business Delivered 4x EBITDA expansion \(10% → 50%\+\) through disciplined budget control, incentive rationalisation, & cost\-efficient op\. programs\. Achieved consistent 100%\+ GMV share targets across 4 consecutive quarters by prioritising strategic, high\-quality operator onboarding\. Built a churn\-control engine via structured BO engagement & performance governance, quarterly churn <2% in a fast\-scaling category\.

Senior Manager at Porter, Mar 2023 \- Jun 2025 · 2 yrs 4 mos, Bengaluru, Karnataka, India, Programmed & managed entire journey of negative reinforcement based behaviour correction model from automation to productization Reduced Driver Attributed Cancellation from 8% to 4% saving INR 48\+ Crore in the last 10 months; coordinated with product & engg\. teams Increased M1 customer retention by 400 basis points & contributed to improved customer NPS adding extra monthly revenue of 40\+Cr

Regional Business Manager at OmniBiz Africa, Oct 2022 \- Feb 2023 · 5 mos

Growth Manager at OmniBiz Africa, Mar 2021 \- Oct 2022 · 1 yr 8 mos

Project Manager at Nimbus Systems Pvt Ltd, Nov 2020 \- Feb 2021 · 4 mos, Kolkata, West Bengal, India

Sales And Marketing Intern at United Breweries Ltd\., Apr 2019 \- May 2019 · 2 mos, Hyderabad, Telangana, India, \- Conducted Market Research and Consumer Behaviour analysis for identifying the Extent of Premiumization in the Beer Industry in India \- Interacted & Collaborated with 70\+ channel partners and 210\+ consumers to devise a growth strategy for Kingfisher Premium in Hyderabad \- Conceptualized an excel based model for 180\+ premium outlets helping in Consumer Profiling and enhanced Targeting for boosting sales

## Education

Master of Business Administration \- MBA, Sales and Marketing, Indian Institute of Management, Indore

Master of Business Administration \- MBA, International Business, Providence University

[View the original profile](https://tal.club/meet/hrishabh-kumar)

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