Headline

Category Leader | redBus | Porter | UBL | IIM Indore | PU, Taiwan

About

From Lagos to Bangalore. From ₹0 to ₹200 Crore. I’ve built businesses in places most people wouldn’t bet on — and delivered numbers that speak for themselves. Over the last 6 years, I’ve owned P&Ls, scaled categories from scratch, and fixed broken systems across three very different industries: logistics tech, travel & mobility, and B2B FMCG — in India and Africa. At redBus (MMT Group), I took Primo, the premium bus category, from zero to ₹200Cr+ in monthly GMV while expanding EBITDA from 10% to 50%+. Not by burning cash — but by building the right operator ecosystem, tightening governance, and making every rupee of marketing work harder. At Porter, I ran a behaviour correction engine that cut driver cancellations from 8% to 4% — saving ₹48Cr in under a year. I also led a team of 29, improved M1 customer retention by 400 basis points, and added ₹40Cr+ in monthly revenue. I didn’t just manage metrics. I built the systems that moved them. Before that, I was in Nigeria — building a B2B FMCG e-commerce business for Omnibiz Africa from the ground up, delivering 9x GMV growth across Abuja and Lagos, and conceptualising products like BNPL for retail trade finance. My edge? I sit at the intersection of strategy, data, and execution. I can read a funnel, fix a churn model, brief an engineering team, and stand in front of a board — all in the same week. IIM Indore MBA. Microsoft Dynamics certified. Published researcher. If you’re building something ambitious in consumer internet, quick commerce, mobility, or marketplace — and you need someone who’s done it before at scale — let’s talk. 📩 i15hrishabhk@iimidr.ac.in | +91 7903359266

Location

Bengaluru

AI stack

cursor

claudecode

Work experience

Category Manager at redBus, Mar 2025 - Present · 1 yr 6 mos, Bangalore Urban, Karnataka, India, Led GTM strategy & owned PnL for Primo(premium bus category) scaling the business to ₹200Cr+ monthly GMV ;~35% of redBus business Delivered 4x EBITDA expansion (10% → 50%+) through disciplined budget control, incentive rationalisation, & cost-efficient op. programs. Achieved consistent 100%+ GMV share targets across 4 consecutive quarters by prioritising strategic, high-quality operator onboarding. Built a churn-control engine via structured BO engagement & performance governance, quarterly churn <2% in a fast-scaling category.

Senior Manager at Porter, Mar 2023 - Jun 2025 · 2 yrs 4 mos, Bengaluru, Karnataka, India, Programmed & managed entire journey of negative reinforcement based behaviour correction model from automation to productization Reduced Driver Attributed Cancellation from 8% to 4% saving INR 48+ Crore in the last 10 months; coordinated with product & engg. teams Increased M1 customer retention by 400 basis points & contributed to improved customer NPS adding extra monthly revenue of 40+Cr

Regional Business Manager at OmniBiz Africa, Oct 2022 - Feb 2023 · 5 mos

Growth Manager at OmniBiz Africa, Mar 2021 - Oct 2022 · 1 yr 8 mos

Project Manager at Nimbus Systems Pvt Ltd, Nov 2020 - Feb 2021 · 4 mos, Kolkata, West Bengal, India

Sales And Marketing Intern at United Breweries Ltd., Apr 2019 - May 2019 · 2 mos, Hyderabad, Telangana, India, - Conducted Market Research and Consumer Behaviour analysis for identifying the Extent of Premiumization in the Beer Industry in India - Interacted & Collaborated with 70+ channel partners and 210+ consumers to devise a growth strategy for Kingfisher Premium in Hyderabad - Conceptualized an excel based model for 180+ premium outlets helping in Consumer Profiling and enhanced Targeting for boosting sales

Education

Master of Business Administration - MBA, Sales and Marketing, Indian Institute of Management, Indore

Master of Business Administration - MBA, International Business, Providence University