Headline

Brand Marketer | D2C & Consumer Brands | Ex-Urban Company, Blinkit | MICA Strategic Brand Management

About

I'm a brand marketer with 3 years of experience across execution and strategy and a clear point of view on what makes brands matter to real people. My career has moved from the inside out: I started in influencer and communications, moved into creative and brand at Urban Company, then took on influencer marketing & partnership initiatives across categories at Blinkit. Along the way, I got sharper on what I actually love: the upstream work. The positioning. The consumer insight that makes a campaign earn its place in someone's day. That's where I felt the need to upskill and dive deeper and that's when I enrolled in MICA's Strategic Brand Management Advanced Programme, and used a deliberate career pause to go deeper on brand strategy, studying how India's most interesting D2C brands are built, what separates the ones that last from the ones that trend, and where the gap usually lives. Right now, I'm drawn to brands that are doing something genuinely new in India: premium categories, science-backed products, challenger positioning. Brands where the marketing work is real brand-building, not just performance noise. Open to brand marketing roles where I can bring both strategic thinking and the hands-on instinct I've built across new-age Indian companies.

Location

Delhi

AI stack

antigravity

codex

claudecode

Work experience

Marketing Manager at Blinkit, Jan 2025 - May 2025 · 5 mos, Gurugram, Haryana, India, As a Marketing Manager at Blinkit, I: - collaborated with internal & external brand and marketing teams for multiple categories including health & wellness, personal care, and FMCG within Blinkit's commerce ecosystem, one of India's fastest-scaling quick commerce platforms - built and managed always-on social and influencer content strategy across categories, translating category briefs into brand-consistent communication - worked cross-functionally with category, creative, and growth teams to develop campaigns that drove both awareness and conversion - managed influencer and creator partnerships, briefing and overseeing content execution for brand-led campaigns - contributed to brand communication standards across new category launches

Brand & Creative Associate at Urban Company, Jun 2023 - Dec 2024 · 1 yr 7 mos, Gurugram, Haryana, India, As part of the central brand and creative team at Urban Company, I: - contributed to long-term brand strategy and brand narrative development - planned and executed brand campaigns and influencer-led storytelling initiatives across digital platforms - managed creator and influencer collaborations for brand films, digital-first campaigns, and always-on brand content - partnered with creative agencies, production teams, and internal stakeholders to deliver integrated brand communication - owned platform-specific brand strategy for Pinterest, including content planning, brand voice alignment, and distribution - led content experimentation and GenAI-assisted content production aligned with brand guidelines and visual identity - contributed to earned media and organic brand amplification through creator collaborations and partnerships

Influencer Marketing Executive at High Street Essentials, Dec 2022 - Jun 2023 · 7 mos, Delhi NCR, As an influencer marketing executive at Faballey & Indya, I, - managed end-to-end influencer marketing programs for western and ethnic wear brands Indya & Faballey across domestic and international markets - planned creator strategy aligned with brand positioning, seasonal drops, and new launches - coordinated with digital marketing, PR, business, growth and social media teams to deliver cohesive brand communication - led designer and capsule collection launches, aligning influencer storytelling with brand aesthetics and narratives - handled creator onboarding, briefing, content approvals, and relationship management - supported international market campaigns with market-specific creator strategies and localisation - managed influencer budgets, timelines, and campaign execution workflows

Marketing & Communications Intern at Nykaa, Jun 2022 - Sep 2022 · 4 mos, New Delhi, Delhi, India, As a marketing & communications intern in the central brand team of Womenswear at Nykaa Fashion, I: - supported the brand marketing and communications team on platform-wide and partner brand campaigns - assisted in influencer marketing planning and execution for sales events and new brand launches - coordinated with internal brand teams and external partners to ensure timely campaign delivery - worked on 360-degree brand launch planning, covering influencer, social, PR, website, and visual assets - owned development of campaign briefs, influencer lists, and content guidelines aligned with brand objectives

Virtual Host at Witty Escapes, Aug 2021 - Apr 2022 · 9 mos, - Hosted companies like Samsung, Deloitte, Truecaller, Smallcase, Capegemini, etc. -This role entails emceeing for virtual escape room events by using icebreakers, engaging the audience and creating a fun ambience via hosting and relevant skills.

Education

Advanced Certification, Strategic Brand Management, MICA | The School of Ideas

B.A. (Honours), English Literature (Major), Psychology (Minor), Jesus and Mary College, University of Delhi