Headline

SPM @ smallcase | Ex- Apna, Nestaway, PremjiInvest | IIT Madras

About

Senior Product Manager with 6+ years of experience across Product, Growth, and Data Analytics, spanning 0-to-1 development and scaling products to millions of users. Currently leading Payments and the smallcase-Gateway at smallcase, improving B2C consumer payment experiences and building B2B platform capabilities that help partners embed investment journeys through APIs and SDKs. My experience spans AI/ML-powered products, recommendation systems, gamification, and go-to-market strategy, with a focus on improving activation, engagement, and retention. Beyond work, I’m an avid reader and passionate about running, fitness, and biohacking. Always happy to chat about these!

Location

Greater Bengaluru Area

AI stack

claude code

claude

codex

lovable

mcp

Work experience

Senior Product Manager at smallcase, Feb 2026 - Present · 10 mos, Greater Bengaluru Area, I lead two product verticals at smallcase: B2C Payments and smallcase-Gateway/B2B Platform. 1- Payments:- Own B2C subscription and mutual fund payment experiences, focusing on checkout conversion, recurring-payment reliability, and settlement operations. 2- smallcase-Gateway:- Lead product development for our B2B platform, which enables partners to embed investment journeys through APIs and SDKs. Focus on improving user journeys and developer experience through reliable integrations, partner notifications, and clear developer documentation.

Lead Product Manager at Evermore Health (stealth), Feb 2024 - Feb 2026 · 2 yrs 1 mo, Bengaluru, Karnataka, India, Building a preventive healthcare platform integrating diagnostics, health data, & personalized insights, with medical advisors from top medical institutes such as Harvard, Stanford & Johns Hopkins; Pivoted to fertility analytics & IVF clinic discovery platform in USA 1- Preventive Healthcare Platform, India:- --Explored and validated the preventive healthcare space in India through market research, user interviews, doctor consultations, and competitive analysis across diagnostics, longevity, and premium health offerings --Defined then 0 to 1 product strategy, MVP scope to launch & product roadmap --Hired & led the founding tech & design team to ship the first version of MVP web-application product --Collaborated with engineering to design the platform architecture and modular API framework, enabling API integrations with multiple diagnostic partners, health data pipelines, and a scalable backend schema to support longitudinal health records and future data sources 2- Fertility Tech, US:- --Defined the product roadmap for an IVF data analytics platform, consolidating data from EMR systems, public registries(CDC), & proprietary clinic datasets to enable research-driven advanced fertility insights --Outlined commercialization and go-to-market strategies for IVF data products, exploring applications in predictive analytics, benchmarking tools, and clinical decision-support systems (CDSS)

Personal goal pursuit at Career Break, Sep 2023 - Jan 2024 · 5 mos, After about 6 years in demanding roles in investment management and startups, and with a list of personal pursuits & commitments- some of which would have been difficult to manage alongside a full-time job, I decided to take a break. And it was pretty fulfilling and eventful! Here are some of the highlights:- –Explored 10 countries, stayed with locals in 5 of them (through Couchsurfing), spent multiple days each geeking out in many of my now fav museums! –Spent time with family, moved houses, set up a new place –Restarted weight training (and have currently achieved the best shape of my life!) –Went for a 10-day Vipassana meditation course –Read a lot, and wrote a bit –Did a bunch of other things, and drank a lot of Third Wave’s coffee along the way Pretty much crossed off everything on my list for the break, and now I feel pretty recharged and excited for the next chapter!

PM- Marketplace Fulfillment & Platform Retention at apna, Apr 2023 - Aug 2023 · 5 mos, ◆ Redesigned the Push Notification(PNs) strategy by adding new campaigns & making improvements in content, logic, and reach of existing campaigns, resulting in higher retention and reactivation, and a 4% increase in WAU (~50K additional users/week) ◆ Improved the jobs marketplace fulfillment rate by making changes in the job<>candidate matching logic & notification campaigns ◆ Enhanced selection logic for popular posts sent to users via notifications, improving CTR by 15%, improving user reactivation rate ◆ Implemented product & ops improvements in the Ratings & Review screen to get 40% more Google Play Store 5-star ratings/day - leading to improving Play-store-visit–>#app-installs funnel conversion & consequently saving INR 10L/month in marketing spends

PM - Recommendation Engine & User Generated Content at apna, Aug 2022 - Mar 2023 · 8 mos, Objective was to get more #users to create more #posts, and to improve engagement per impression for the posts ◆ Optimized recommendation engine’s algorithms for deeper personalization of user’s feed, driving a ~15% increase in engagement ◆ Conducted user & industry research to design and implement a gamification system, led to a 40% increase in post-created/user ◆ Built various creation features such as Polls, Text-to-Image, Assisted post-creation flow, etc, led to increased creation & engagement ◆ Improved UI & placement of the entry points for topic-based tag-feeds, increasing the cumulative tag-feed traffic by ~30%

Product Manager | Overview(TLDR) at apna, Dec 2021 - Sep 2023 · 1 yr 10 mos, Bengaluru, Karnataka, India, Apna is India's 2nd largest professional platform. Apna connects 30 million job seekers to 400K employers across 75+ cities ◆ At Apna, I spearheaded teams of 10-20 members from across engineering/developers, data science, data engineering, analytics, operations & design functions to execute projects across the Social Media Feed, Marketplace Fulfillment, Growth & Retention verticals for ~3 Million weekly active users (WAU). Pls refer to the sections below for further details. ◆ Tools/Frameworks used:- Jira, Agile, Mixpanel, SQL, CleverTap, Figma, Sprint, Atlassian, Confluence, Google Big Query & Metabase ◆ Was among the ~3% of 700+ employees across the company selected for the Emerging Leadership Program to groom leadership skills

Product & Growth- Manager at Able Jobs, Oct 2020 - Apr 2021 · 7 mos, Bengaluru, Karnataka, India, Able Jobs is a Y-Combinator backed hiring and upskilling platform for entry-level jobs in sales, support, and other non-technical roles. (acquired by Instawork) TLDR:- Led key product-led growth initiatives, optimizing onboarding & monetization funnels to improve conversion and retention—driving an 80% revenue increase. Devised GTM & social media strategies, scaling app installs 2.5x to 100K+/month while maintaining CAC Further Details:- ◆ Joined as the 14th full-time employee in the early-stage startup, led many projects & verticals from 0 to 1 & 1 to beyond ◆ Redesigned onboarding and activation flows in both Product-led Growth(PLG) & Monetization offerings, significantly improving funnel conversion rates and driving an 80% increase in revenue within 2 months ◆ Improved product offerings, marketing material, & deviced a GTM strategy using user research insights ◆ Devised and implemented an improvised GTM and social media strategy, increasing #app installs by 2.5x to 100K+/month, while maintaining a consistent CAC — Other Key Contributions — ◆ Managed YouTube Channel- executed SEO strategy & other initiatives to improve discoverability & ranking in search results. Increased #views/month by 1.5X to 600K+ & #subscribers by 2x to 85K, & made our videos rank in top 5/10 for many high-volume keywords ◆ Scaled operations of the flagship monetization project by 2x in 2 months by setting up & streamlining processes such as sourcing, program design, training, interview-ops, testimonials, collection from the candidates & loan application with the NBFC partner ◆ Was the Key Account Manager for the SMB vertical for 2 months: SPOC for the 10+ clients, handled onboarding, negotiation, ongoing-ops & payments

Education

Bachelor’s Degree, Metallurgical and Materials Engineering, Indian Institute of Technology, Madras

The Emerald Heights International School, Indore