Hitesh C. profile photo 1 on Tal

Hitesh C.

Head – Branding & Marketing Communications | GM Marketing | Brand Strategy | Integrated Marketing | Demand Generation | Digital & B2B/B2C Growth Leader | 20+ Years

Greater Delhi Area

13+ years of work experience

The ALP Group
Apr 20242 yrs 5 mosPresent

Gurugram, Haryana, India

- Architected and executed the integrated Brand Strategy and Marketing roadmap for ALP Group, driving brand visibility across 15+ cities and enabling successful expansion into new product categories including Laminates, PPF Films and Car Detailing Services. - Led end-to-end Brand Management and Corporate Identity development, establishing a unified visual identity system (logos, colour palette, typography, design standards) to ensure consistency across all customer touchpoints, trade communications, and digital platforms. - Spearheaded B2B brand building and demand generation initiatives through strategic engagement with industry bodies and associations, resulting in participation across 30+ national and international exhibitions, significantly enhancing brand visibility and lead generation. - Drove Integrated Marketing Communications (IMC) by aligning brand strategy with business functions, ensuring consistent messaging across product development, sales, customer experience, and marketing channels. - Led cross-functional collaboration and stakeholder management, integrating brand objectives across departments to strengthen brand positioning and customer-centric communication. - Identified and executed strategic partnerships, alliances, and sponsorships, enhancing brand credibility and market presence across automotive aftermarket and HVAC sectors. - Enabled growth marketing and market expansion strategies, supporting new category launches and strengthening brand equity in competitive B2B and B2C environments.
The ALP Group
Apr 20242 yrs 5 mosPresent

Lead end-to-end brand strategy and communication architecture for ALP Group, driving brand positioning across product categories and consumer touchpoints including digital, social media, print, OOH, and events.
Spaze Towers Pvt. Ltd.
Sep 20203 yrs 7 mosMar 2024

Gurugram, Haryana, India

- Compile, develop and execute the firm’s marketing plan, in line with the business strategy in line with management's vision. - Design & co-ordinate media campaigns, advertising & PR visibility on TV, Radio, Print, OOH, Online and Social Media. (ATL/BTL/Digital) - Responsible for the design & production of media content. Creating & managing all marketing materials and collateral in line with brand direction. - Participate in the planning of external and internal events, conferences, exhibitions and property expos. - Conduct marketing research and competition analysis to support any required project and keep updated with latest current trends and guidelines. - Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities. - Implementing online marketing activities including social media, SEO/SEM, demand generation, lead generation, etc. - Tracking effectiveness of various campaigns and course corrections as required. - Managing communications spend and working with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets. Plan and execute a wide variety of internal and external communications activities, and work closely with teams across marketing, sales and our external agencies. - Responsible for crafting strategies, managing budgets, and setting goals for marketing teams. They ensure consistent brand messaging, analyze consumer behavior, and identify market expansion opportunities to increase brand awareness and profitability. - Launched the new luxury real estate vertical called Aarize Lifespaces’, a luxury real estate vertical, leading end-to-end Go-to-Market Strategy (GTM), brand identity development, & 360° integrated launch campaigns across ATL, BTL, Digital, & PR platforms.
Shalimar Paints
Oct 20191 yrSep 2020

Gurugram, Haryana, India

Instrumental in the creation and execution of Shalimar Paints' advertising and branding initiatives and ensuring that it is in support of the business's and sales team's initiatives through different media channels - ATL/BTL, Events and Activations, Digital Marketing and PR. Responsible for media planning, creative development, metrics, market research, and vendor management. #HarRangKhoobsurat
Shalimar Paints
Oct 20191 yrSep 2020

Lead the full branding and marketing communications portfolio for one of India's oldest paint brands - covering TVC/Video Content, BTL activations, retail/in-store POS, dealer and painter meets, and PR/Marcom.
Kamdhenu Paints
Oct 20154 yrs 1 moOct 2019

Gurgaon, India

As a Brand Solutions Specialist, the primary responsibility is to develop creative solutions leveraging print, radio, digital and other media touch-points. Working in tandem with the Sales team to devise creative solutions - think brand, think long-term and contributing to revenue, while balancing other key factors of yields and market share, execution capabilities and scalability in future. Exploring and integrating different kinds of media for amplifying the solution. Leveraging strategic partnerships that can give a larger reach to the target audience. Devising strategies catering the needs in a profitable and credible manner.
Videocon Consumer Durables
Jan 20132 yrs 10 mosOct 2015

Gurgaon, India

Responsible for all marketing activities related to Kenstar. Helped develop and execute marketing strategy to achieve the set goals for the business in terms of market share and profitability. Key levers of marketing strategy include market research, consumer insights, Media planning and buying, advertising and brand promotion activities. • Developed and launched integrated, multi-channel print, catalog, web and direct marketing and unique marketing communication plans for various electronics brands introduced in the market. • Responsible for strategizing, planning and deployment of all official communication strategies, optimization and engagement activities across all selected platforms including digital and activation marketing. • Responsible for providing leadership to the marketing and sales team in delivering innovative brand marketing solutions. • Ensured swift execution of 360 degree brand marketing activities (Events, Public Relations, Media, Advertising and New Media). • Developed and ensure the successful execution of the marketing strategies for the given portfolio in line with the overall business strategy to achieve the set revenue, profit & market share. • Analyzed market wise category trend and competitive activity. • Coordinate with cross functional team (packaging, supply chain, Sales) to finalize and ensure timely implementation of the plan. • Ensure effective & innovative use of various media vehicles. • Worked with external marketing agencies to get consumer insights and implement the recommendations. Worked closely with lead customers, external vendors to ensure consistent and coherent brand visibility in the market and deliver communication deliverables that targeted desired audiences. • Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve. Key Projects: • Kenstar Air Cooler campaign, Festival campaign, SHA TVC, Water Heater TVC, Dealer Meet

Hitesh’s AI Stack

codex
codex
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Education

New Delhi institute of Management

PGDBM, Marketing

New Delhi institute of Management

20042 yrs2006

BCA, Computer Application

Guru Govind Singh Indraprastha University

20013 yrs2004

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Headline

Head – Branding & Marketing Communications | GM Marketing | Brand Strategy | Integrated Marketing | Demand Generation | Digital & B2B/B2C Growth Leader | 20+ Years

About

Marketing & Branding Leader with 20+ years of experience driving Brand Strategy, Integrated Marketing Communications and Demand Generation across B2B & B2C businesses. Proven track record in building brands, accelerating digital growth and delivering measurable ROI. Core Expertise: Brand Strategy & Architecture | Brand Positioning Integrated Marketing Communications (ATL/BTL/360° Campaigns) Digital Marketing | Performance Marketing | Lead & Demand Generation Corporate Branding & Visual Identity PR, Media Relations & Reputation Management Go-to-Market Strategy & Product Launches Marketing ROI, Analytics & Growth Optimization Agency & Vendor Management | Cross-functional Leadership I specialize in transforming marketing into a growth engine by combining brand storytelling with data-driven execution.

Location

Greater Delhi Area

AI stack

codex

cursor

Work experience

Head - Branding & Communications at The ALP Group, Apr 2024 - Present · 2 yrs 5 mos, Gurugram, Haryana, India, - Architected and executed the integrated Brand Strategy and Marketing roadmap for ALP Group, driving brand visibility across 15+ cities and enabling successful expansion into new product categories including Laminates, PPF Films and Car Detailing Services. - Led end-to-end Brand Management and Corporate Identity development, establishing a unified visual identity system (logos, colour palette, typography, design standards) to ensure consistency across all customer touchpoints, trade communications, and digital platforms. - Spearheaded B2B brand building and demand generation initiatives through strategic engagement with industry bodies and associations, resulting in participation across 30+ national and international exhibitions, significantly enhancing brand visibility and lead generation. - Drove Integrated Marketing Communications (IMC) by aligning brand strategy with business functions, ensuring consistent messaging across product development, sales, customer experience, and marketing channels. - Led cross-functional collaboration and stakeholder management, integrating brand objectives across departments to strengthen brand positioning and customer-centric communication. - Identified and executed strategic partnerships, alliances, and sponsorships, enhancing brand credibility and market presence across automotive aftermarket and HVAC sectors. - Enabled growth marketing and market expansion strategies, supporting new category launches and strengthening brand equity in competitive B2B and B2C environments.

Head of Communications at The ALP Group, Apr 2024 - Present · 2 yrs 5 mos, Lead end-to-end brand strategy and communication architecture for ALP Group, driving brand positioning across product categories and consumer touchpoints including digital, social media, print, OOH, and events.

DGM - Marketing Communications at Spaze Towers Pvt. Ltd., Sep 2020 - Mar 2024 · 3 yrs 7 mos, Gurugram, Haryana, India, - Compile, develop and execute the firm’s marketing plan, in line with the business strategy in line with management's vision. - Design & co-ordinate media campaigns, advertising & PR visibility on TV, Radio, Print, OOH, Online and Social Media. (ATL/BTL/Digital) - Responsible for the design & production of media content. Creating & managing all marketing materials and collateral in line with brand direction. - Participate in the planning of external and internal events, conferences, exhibitions and property expos. - Conduct marketing research and competition analysis to support any required project and keep updated with latest current trends and guidelines. - Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities. - Implementing online marketing activities including social media, SEO/SEM, demand generation, lead generation, etc. - Tracking effectiveness of various campaigns and course corrections as required. - Managing communications spend and working with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets. Plan and execute a wide variety of internal and external communications activities, and work closely with teams across marketing, sales and our external agencies. - Responsible for crafting strategies, managing budgets, and setting goals for marketing teams. They ensure consistent brand messaging, analyze consumer behavior, and identify market expansion opportunities to increase brand awareness and profitability. - Launched the new luxury real estate vertical called Aarize Lifespaces’, a luxury real estate vertical, leading end-to-end Go-to-Market Strategy (GTM), brand identity development, & 360° integrated launch campaigns across ATL, BTL, Digital, & PR platforms.

AGM - Branding at Shalimar Paints, Oct 2019 - Sep 2020 · 1 yr, Gurugram, Haryana, India, Instrumental in the creation and execution of Shalimar Paints' advertising and branding initiatives and ensuring that it is in support of the business's and sales team's initiatives through different media channels - ATL/BTL, Events and Activations, Digital Marketing and PR. Responsible for media planning, creative development, metrics, market research, and vendor management. #HarRangKhoobsurat

Assistant General Manager at Shalimar Paints, Oct 2019 - Sep 2020 · 1 yr, Lead the full branding and marketing communications portfolio for one of India's oldest paint brands - covering TVC/Video Content, BTL activations, retail/in-store POS, dealer and painter meets, and PR/Marcom.

Senior Brand Manager at Kamdhenu Paints, Oct 2015 - Oct 2019 · 4 yrs 1 mo, Gurgaon, India, As a Brand Solutions Specialist, the primary responsibility is to develop creative solutions leveraging print, radio, digital and other media touch-points. Working in tandem with the Sales team to devise creative solutions - think brand, think long-term and contributing to revenue, while balancing other key factors of yields and market share, execution capabilities and scalability in future. Exploring and integrating different kinds of media for amplifying the solution. Leveraging strategic partnerships that can give a larger reach to the target audience. Devising strategies catering the needs in a profitable and credible manner.

Deputy Marketing Manager at Videocon Consumer Durables, Jan 2013 - Oct 2015 · 2 yrs 10 mos, Gurgaon, India, Responsible for all marketing activities related to Kenstar. Helped develop and execute marketing strategy to achieve the set goals for the business in terms of market share and profitability. Key levers of marketing strategy include market research, consumer insights, Media planning and buying, advertising and brand promotion activities. • Developed and launched integrated, multi-channel print, catalog, web and direct marketing and unique marketing communication plans for various electronics brands introduced in the market. • Responsible for strategizing, planning and deployment of all official communication strategies, optimization and engagement activities across all selected platforms including digital and activation marketing. • Responsible for providing leadership to the marketing and sales team in delivering innovative brand marketing solutions. • Ensured swift execution of 360 degree brand marketing activities (Events, Public Relations, Media, Advertising and New Media). • Developed and ensure the successful execution of the marketing strategies for the given portfolio in line with the overall business strategy to achieve the set revenue, profit & market share. • Analyzed market wise category trend and competitive activity. • Coordinate with cross functional team (packaging, supply chain, Sales) to finalize and ensure timely implementation of the plan. • Ensure effective & innovative use of various media vehicles. • Worked with external marketing agencies to get consumer insights and implement the recommendations. Worked closely with lead customers, external vendors to ensure consistent and coherent brand visibility in the market and deliver communication deliverables that targeted desired audiences. • Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve. Key Projects: • Kenstar Air Cooler campaign, Festival campaign, SHA TVC, Water Heater TVC, Dealer Meet

Education

PGDBM, Marketing, New Delhi institute of Management

BCA, Computer Application, Guru Govind Singh Indraprastha University