Headline

Director of Engineering | Engineering & Product Builder | AI, Platform, Enterprise SaaS, GCC Leadership | 0 to 1 Builder, 1 to 100 Scaler | Ex-Adobe

About

I build engineering organizations that create new products, new revenue streams, and long-term business capability. Over the past 16+ years, I've led engineering across enterprise software, SaaS, media, and EdTech in both India and the United States. My work consistently centers on building teams from zero, launching new platforms, entering new markets, and establishing engineering organizations that scale. At Nielsen, I built multiple global engineering teams from scratch that now own mission-critical growth initiatives for Audience Builder and Streaming Signals. These teams delivered new AI-native capabilities, launched Connected TV advertising products that generated revenue within months, and improved engineering economics through platform modernization and infrastructure optimization. Earlier at Adobe, I built two greenfield engineering teams that delivered FedRAMP Moderate certification, enabling Adobe Sign to enter the U.S. federal government market. Areas of focus include: - Engineering Leadership - Organization Building - Product Engineering - AI & Agentic Systems - Platform Engineering - Enterprise SaaS - Global Capability Centers (GCC) - Engineering Strategy - Infrastructure Economics - Executive Stakeholder Management Throughout my career, I've enjoyed solving complex organizational and technical challenges where execution, product thinking, and leadership come together. I enjoy partnering with organizations that are building their next generation of engineering capability, product innovation, and high-performing engineering teams.

Location

Greater Bengaluru Area

AI stack

mcp

Work experience

Director of Engineering at Nielsen, Feb 2025 - Present · 1 yr 9 mos, Bengaluru, Lead engineering for Nielsen's Audience Builder and Streaming Signals portfolio while building India's engineering organization from the ground up. - Built multiple engineering teams comprising Architects, EMs and Engineers from zero into fully operational product organizations. - Delivered a Connected TV Ad Signals platform that generated expedited revenue within months while supporting approximately 10K TPS with low-latency architecture. - Introduced Nielsen's AI-native Audience Builder workflow using Model Context Protocol (MCP), opening a new product capability and revenue opportunity. - Reduced AWS expenditure by 25%, delivering millions in savings YoY through strategic platform redesign and in-house engineering investment.

Sr. Engineering Manager at Nielsen, Jun 2024 - Feb 2025 · 9 mos, Bengaluru, Karnataka, India

Sr. Engineering Manager at Flexcar India, Jul 2023 - Apr 2024 · 10 mos, Bengaluru, Led engineering for order management and fulfillment technology supporting Flexcar's subscription-based mobility platform. - Prevented revenue leakage through enterprise-wide observability across ordering, billing, inventory, and fulfillment. - Led migration from Zipcar's rental platform to Flexcar's subscription model. - Significantly reduced infrastructure and operating costs through platform modernization initiatives, saving thousands of dollars per month.

Sr. Engineering Manager at Pine Labs, Sep 2022 - Jan 2023 · 5 mos, Bengaluru, Led engineering for merchant settlements and platform modernization. - Managed a 13-engineer organization responsible for merchant settlements. - Defined a three-year platform modernization roadmap aligned with business growth. - Institutionalized Agile and Scrum delivery practices across the merchant engineering organization. - Partnered with engineering leadership on platform strategy and execution.

Engineering Manager III at Adobe, Nov 2020 - Sep 2022 · 1 yr 11 mos, Bengaluru, Led a greenfield engineering charter to bring Adobe Sign into the U.S. federal government market through FedRAMP Moderate compliance. - Built two engineering teams (~25 engineers) from scratch, reaching full productivity within one quarter. - Delivered FedRAMP Moderate certification, enabling Adobe Sign to enter the U.S. federal market and unlocking $10M ARR. - Architected Adobe Sign's identity platform using an Okta Spoke-Hub topology for secure tenant isolation. - Managed 20+ engineers and architects across distributed teams while maintaining 98%+ KPI achievement during a complex compliance program.

Lead Engineer at Hobsons, Jan 2019 - Jan 2020 · 1 yr 1 mo, Washington DC-Baltimore Area, Led architecture modernization and engineering delivery for a higher education technology platform. - Architected more than ten mission-critical microservices as the company's first Spring Boot implementation. - Reduced university application processing time from 24+ hours to approximately 3 hours, significantly improving customer satisfaction. - Progressed from Engineer to Lead Engineer and Engineering Manager while working closely with the CTO's organization.

Sr. Engineer at Hobsons, Sep 2017 - Dec 2018 · 1 yr 4 mos, Washington D.C. Metro Area

Engineer at Hobsons, Oct 2015 - Aug 2017 · 1 yr 11 mos, Washington D.C. Metro Area

Education

Computer/Information Technology Administration and Management, UCLA

Bachelor of Engineering (BE), Information Technology, University of Rajasthan