---
title: "Hitakshi A. - Marketing Manager in Mumbai Metropolitan Region | Tal"
description: "Meet Hitakshi A., Growth, Customer Retention & Loyalty - Nykaa based in Mumbai Metropolitan Region. AI stack includes openai."
image: "https://tal.club/meet/hitakshi-artani/share-image"
---

# Hitakshi A\. on Tal

## Headline

Growth, Customer Retention &amp; Loyalty \- Nykaa

## Location

Mumbai Metropolitan Region

## AI stack

openai

## Work experience

Marketing Manager at Nykaa, Apr 2025 \- Present · 1 yr 6 mos, Mumbai, Nykaa Beauty: April 2026 onwards Nykaa Fashion: Till March 2026

Associate Marketing Manager at Nykaa, Jan 2023 \- Apr 2025 · 2 yrs 4 mos, Mumbai, Maharashtra, India, Customer Retention &amp; Loyalty \- Nykaa Fashion

Online Business Manager at Livlong, Apr 2021 \- Jan 2023 · 1 yr 10 mos, Mumbai, Maharashtra, India, LivLong a brand backed by IIFL embarked on a journey to transform the healthcare experience\.

Intern at Tata Steel, May 2020 \- Jun 2020 · 2 mos, Jamshedpur, Jharkhand, India, ➼Project: Market Research for Steel Consumption in Defence Industry\. ➼Industry &amp; Project Guide : Mr\. Vivek M\. Rathi, Sr\. Manager \-BPE \( M &amp; S \) \- TATA Steel ➼ Provided key market insights and findings to evaluate the potential usage of steel in the Defence Industry\. ➼ Performed market research to understand the procurement pattern in Defence Industry\. ➼Identified key local suppliers for Defence products for which TATA Steel can work as an intermediator\.

Marketing Strategy Intern at Bestvantage Technology India Private Limited, Apr 2020 \- Jun 2020 · 3 mos, Mumbai, Maharashtra, India, ➼Project \- Formulating a decisive marketing strategy for launching online business model\. ➼Internship Mentor : Mr\. Raman Sharma, Founder &amp; CEO, BTPL \(Nextjobnet\) ➼Collaborated as a part of a small team, alongside CEO, aiding the development and execution of client deals\. ➼Developed a strategy to attract a target of 100000 users for the online platform\. ➼Executed marketing plan in conjunction to sales roles to ensure profit growth\. ➼Conducted in depth UAT and BETA testing, Led &amp; Executed the production of the website\.

## Education

PGDM, Marketing, SVKM's Narsee Monjee Institute of Management Studies \(NMIMS\)

Bachelor of Business Administration \- BBA, Chatrapati Sahuji Maharaj Kanpur University, Kanpur

[View the original profile](https://tal.club/meet/hitakshi-artani)

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