Headline

Enterprise Analytics & BI Leader | Product Analytics | AI & Data Strategy | Driving Growth, Profitability & Decision Intelligence

About

Analytics leader with 12+ years of experience building high-performing teams and scalable data organizations across Product, Marketing, Commercial, and Operations. I partner with executive leadership to turn data into competitive advantage by improving growth, profitability, customer experience, and operational efficiency. Across Zepto, OLX Autos, and Zupee, I've built enterprise analytics platforms, self-serve BI ecosystems, experimentation capabilities, and AI-powered decision support that have delivered measurable business outcomes—including higher conversion, improved in-stock availability, increased marketing efficiency, and significant gains in analytics productivity. My expertise spans enterprise analytics, product analytics, experimentation, BI platforms, data governance, and AI-driven analytics. I enjoy building teams, defining analytics strategy, and creating data products that enable faster, smarter decisions across the organization. I believe the future of analytics lies in combining trusted data foundations with AI-native workflows to help organizations move from reporting what happened to intelligently deciding what should happen next.

Location

Greater Bengaluru Area

AI stack

claude

Work experience

Director of Analytics at Zepto, Dec 2024 - Present · 1 yr 11 mos, Bengaluru, Leading Enterprise Analytics across Café, Pharmacy, Private Label, and the central BI platform, partnering with CXOs and cross-functional leaders to drive growth, profitability, and operational excellence across 1,000+ stores. Built and lead a high-performing analytics team delivering AI-enabled decision intelligence, scalable BI platforms, and experimentation capabilities that improved analytics productivity by 25%, reduced ad hoc requests by 30%, increased order conversion by 15%, scaled profitable cafés 5×, improved in-stock by 16%, and cut operational effort by 50%

Senior Manager Analytics at Zupee, Feb 2024 - Dec 2024 · 11 mos, Gurugram, Owned marketing analytics for a high-scale gaming platform, driving user acquisition and marketing ROI through measurement, LTV/CAC frameworks, and channel optimization. Delivered 4% incremental user acquisition at the same marketing spend and improved ad efficiency by 6% through fraud detection and media mix optimization

Head of Analytics, Product Strategy, and Product Management at OLX, Oct 2021 - Sep 2023 · 2 yrs, Gurugram, Led Analytics, Product Strategy, and Warehouse Management Platform for OLX Autos across multiple markets, driving data-driven product strategy, operational excellence, and business growth. Built high-performing teams and delivered a 0→1 warehouse management platform with 100% inventory traceability and 20% operational efficiency, while leading AOP, product roadmaps, experimentation, and competitive strategy

Manager Product Analytics at OLX, Apr 2020 - Sep 2021 · 1 yr 6 mos, Gurugram, Built and led a team of 6 analysts supporting multiple product teams, establishing scalable product analytics, experimentation, and customer measurement capabilities. Standardized NPS reporting across 7 countries, built customer journey analytics and instrumentation frameworks, and improved seller conversion by 25% through 30+ A/B experiments

Analytics Lead at OLX, Apr 2018 - Mar 2020 · 2 yrs, Gurugram, Drove commercial analytics initiatives focused on pricing, assortment, and marketing optimization, delivering 18% sales growth through pricing and SKU optimization while improving TV marketing ROI by 20% through optimized media investment

Senior Business Analyst at OLX, Aug 2016 - Mar 2018 · 1 y 7 mo, Gurugram

Senior Business Analyst at Decision Point Analytics, Sep 2015 - Jul 2016 · 11 mos, Gurgaon, Delivered 15% sales growth for a leading beverage client by identifying growth opportunities through restaurant sales analytics

Decision Scientist at Mu Sigma, Aug 2013 - Jul 2015 · 2 yrs, Bengaluru, Improved demand forecasting and retail analytics for CPG clients, reducing unmet demand by 10% and increasing in-store cross-sell through shelf and store layout optimization

Education

Bachelor of Technology (B.Tech.), Civil Engineering, National Institute of Technology, Kurukshetra

Senior Secondary School Examination, Science, D.A.V. Public School, Jind