Headline

Senior Visual Designer | Ex-Tata Digital, Chqbook | Visual Systems & Digital Assets | FinTech & Consumer Tech

About

I am a Senior Visual Designer with 6+ years of experience transforming complex business goals into premium digital interfaces, scalable visual systems, and high-impact brand identities across the FinTech and Insurance sectors. My expertise lies at the intersection of interface craft, systematic brand stewardship, and modern AI-driven creative workflows. Throughout my career at major enterprise ecosystems like Tata Digital and fast-paced tech startups like Chqbook and FloBiz, I have specialized in building design systems that bridge the gap between creative vision and scalable execution. I don't just create standalone graphics but unified visual languages that elevate product trust and consistency across digital and print touchpoints.

Location

Greater Bengaluru Area

AI stack

claude

deepseek

elevenlabs

midjourney

Adobe Firefly

ChatGPT Images

Work experience

Senior Visual Designer at Tata Digital, Sep 2023 - Jan 2026 · 2 yrs 5 mos, Bengaluru, Karnataka, India, Co-created Tata Neu’s insurance design system and visual framework for multi-brand integrations, cutting design alignment time and improving cross-platform consistency. Integrated generative AI tools into active design asset production workflows, reducing external creative production costs. Spearheaded end-to-end visual identity and digital asset guidelines for Market Brew by Tata Fintech, scaling high-quality daily output, which drove organic social growth by executing a high-impact visual content strategy, scaling the company's official LinkedIn following. Presented strategically grounded visual concepts directly to senior stakeholders, articulating clear design rationale and aligning output with core business performance metrics.

Visual Designer at Chqbook.com, Mar 2021 - May 2023 · 2 yrs 3 mos, Bengaluru, Karnataka, India, Partnered seamlessly with product, marketing, and business analytics leaders to translate dense financial business objectives into highly accessible, on-brand visual experiences. Produced premium motion graphics and launch assets for the Chqbook Current Account, showcased globally at the Singapore Fintech Festival 2022 to drive brand authority. Led the design and end-to-end production architecture of the flagship Chqbook Debit Card from conceptualization, material scoping, to final ecosystem delivery. Owned multi-channel visual execution across performance marketing acquisition campaigns and core app interface user journeys for Health, Motor, and Term Life verticals.

Junior Visual Designer at FloBiz | myBillBook, Oct 2019 - Mar 2021 · 1 yr 6 mos, Bengaluru, Karnataka, India, Conceptualized and independent-designed the Greetings module, directly contributing to a measurable uplift in Daily Active Users (DAUs) via shareable graphic loops. Managed end-to-end video production internal workflows, filming, and executing video edits to clearly communicate complex app accounting features to users. Iterated and optimized high-volume digital advertisement ad sets based on real-time campaign performance data and cross-functional feedback to improve user click-through rates (CTR).

Education

Bachelor of Arts - BA, General Studies, Delhi University