Headline

Driving SaaS Growth Through Sales, Partnerships, AEO, GEO & AI Visibility | Revenue Strategy | GTM

About

I am a digital marketing & growth professional with 8+ years of experience helping B2B SaaS and technology companies drive customer acquisition, revenue growth, and brand visibility across paid media, search, and AI-powered discovery. I hold a PGDM in Marketing from IMT Ghaziabad and a B.Tech in Mechanical Engineering from MANIT Bhopal. My expertise includes Performance Marketing, Programmatic Advertising, Customer Success, Account Management, Revenue Operations (RevOps), Go-to-Market (GTM) Strategy, Demand Generation, AI Search Optimization, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). Currently at SaaSworthy & 91mobiles, I work with leadership across marketing, sales, partnerships, and operations to execute growth initiatives. I manage enterprise accounts, strengthen client relationships, and help SaaS companies generate qualified pipeline through Featured Listings, content partnerships, affiliate marketing, and performance campaigns. I also lead AI Search initiatives, helping software vendors improve visibility through AI Citations, AEO, GEO, semantic content optimization, entity optimization, and structured content designed for AI assistants & Large Language Models (LLMs) such as ChatGPT, Gemini, Claude, Perplexity, and Microsoft Copilot. Previously at Kwanzoo, I managed a portfolio generating over $3M in recurring revenue while leading Customer Success and Operations for enterprise Account-Based Marketing (ABM) campaigns. I onboarded enterprise customers, integrated ad-tech solutions, executed programmatic campaigns, optimized performance, and improved customer retention. At BankBazaar, I managed lifecycle and automated email marketing campaigns, reduced CPA by nearly 60%, and automated reporting to improve efficiency. I have managed enterprise marketing budgets across North America, Europe, and APAC, working with SaaS, IT & Security, FinTech, Healthcare, HRTech, Martech, and CDP companies. Core Skills: AI Search Optimization | AEO | GEO | AI Citations | LLM Visibility | Performance Marketing | Programmatic Advertising | Google Ads | ABM | RevOps | GTM Strategy | Customer Success | Enterprise SaaS | Demand Generation | Digital Analytics | Marketing Operations | Content Strategy | Partner Marketing | Campaign Optimization | Cross-functional Leadership. I enjoy combining marketing, technology, AI, and analytics to build scalable growth strategies and deliver measurable business outcomes.

Location

Gurugram

AI stack

claude

lovable

openai

ChatGPT

Figma Make

Work experience

Consultant - Sales & Revenue Growth at SaaSworthy, Feb 2024 - Present · 2 yrs 8 mos, Gurugram, Overseeing cross-functional strategy, operations, and execution across marketing, sales, partnerships, and AI-driven growth initiatives. Acting as a Chief of Staff to leadership, ensuring alignment across teams, removing bottlenecks, and driving accountability on key business priorities. Partner closely with the leadership team to translate business objectives into actionable execution plans, improve performance tracking, streamline internal processes, and enable data-driven decision-making. Lead cross-functional communication, planning cycles, OKR reviews, and strategic initiatives that accelerate organizational growth. Drive client success, campaign optimization, revenue planning, and go-to-market execution by coordinating stakeholders, monitoring KPIs, and ensuring timely delivery of high-impact initiatives. Contribute to forecasting, quarterly business planning, and strategic projects across multiple business functions. Lead growth initiatives focused on Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), helping SaaS brands improve discoverability across AI-powered search experiences, including ChatGPT, Gemini, Perplexity, Claude, and other generative search platforms. Collaborate with content, SEO, and product teams to develop AI-citation strategies, optimize content for answer engines, and enhance brand visibility beyond traditional search. Work across paid media, partnerships, content strategy, analytics, and AI search optimization to identify new revenue opportunities and build scalable growth programs for SaaS businesses.

Digital Account Manager at 91mobiles, Jul 2022 - Jun 2023 · 1 yr, Gurugram, Haryana, India

Digital Account Manager at SaaSworthy, Apr 2022 - Dec 2023 · 1 yr 9 mos, Gurugram, Haryana, India

Customer Success Manager / Operations Lead at Kwanzoo - Account-Based Go-to-Market Platform and Solutions for Global B2B Enterprises, Jul 2021 - Apr 2022 · 10 mos, Bengaluru, Karnataka, India, • Manage the portfolio of high revenue enterprise-level clients ensuring the success of digital marketing programs. • Perform the on-boarding of enterprise-level customers, ensuring strong adoption and ongoing engagement throughout the customer's lifetime. • Monitor the client satisfaction index to maintain the long-term relationship. • Carried out Project Management to ensure seamless integration of ad-tech into client's tech stack (CMS, MAP, CRM, EDF, CDP etc.) and first-party pixel tracking to ensure high account resolution on client’s website • Integrate the technical expertise of product with industry best practices in digital marketing to create effective outreach and re-marketing campaigns, and lead generation strategy. • Collaborate with product development and sales teams to identify areas of need for upsell/cross-sell opportunities. • Managed $3 MM of recurring revenue across 20 Enterprise-level and Mid-Market SaaS customers. • Leading the operations team to ensure the timely delivery and the optimization of programmatic ABM campaigns and reports.

Customer Success Manager at Kwanzoo - Account-Based Go-to-Market Platform and Solutions for Global B2B Enterprises, May 2019 - Jun 2021 · 2 yrs 2 mos, Bengaluru Area, India, • Manage the portfolio of high revenue enterprise-level clients ensuring the success of digital marketing • Execute programmatic ABM campaigns working with DSPs -DV360, Appnexus & Adelphic. • Create custom audience segments with Oracle-Bluekai, Bombora for multiple ABM Programs across customer base. • Performed A/B & multivariate tests on audience segments to analyze performance & take appropriate decisions. • Analyse multiple DMPs & worked towards cleaning B2B data which resulted in an increase in user engagement. • Analyse pre/post engagement metrics in Google Analytics Vs Kwanzoo, develop optimization recommendations, & ensure that campaign recommendations are implemented (either directly or through partners) to maximize the ROI. • Work with internal stakeholders (Tech & Product team) to prioritize client requirements & ensure timely delivery of product features.

Marketing Intern at GREX, Apr 2018 - Jun 2018 · 3 mos, Pune Area, India, My responsibilities include: • Building brand awareness of the company. • Create a funnel to generate leads. • Continuously improve the appropriate social data/metrics, insights and best practices by capturing and analyzing the existing metrics. • Assessing social media accounts and website.

Education

PGDM (DCP), Marketing, Institute of Management Technology, Ghaziabad

Bachelor’s Degree, Mechanical Engineering, Maulana Azad National Institute of Technology