Headline

Creative Director | Branding and Production.

About

I've spent ten years turning ideas into things you can actually hold. A writer's world became a hundred products sold in eleven countries. A skincare brand's promise became seven products and 2.5X more sales. An idea about happiness became an app, a book, and events that reached six countries. In the middle of all this, I taught for three years. I learned that taste can't be taught, but judgment can. Most of my job now is figuring out which one is missing. I build brands from nothing. That's the part I like most.

Location

Bengaluru

AI stack

claude

Adobe Firefly

Figma Make

Gamma

Kling AI

Runway

Work experience

Creative Director | Global Brand Lead at AIR, Sep 2025 - Present · 1 yr, Bengaluru, ➤ Specialties: Brand Strategy, Global Branding, Omnichannel Marketing, Campaign Management, Content Strategy, Audience Engagement, Agile Program Management, Data Analytics, Stakeholder Management, Brand Governance

Brand Specialist at LuxaDerme, Jan 2025 - Aug 2025 · 8 mos, Mumbai, • Spearheaded premium brand repositioning through identity transformation, packaging innovation and elevated visual storytelling • Directed integrated marketing campaigns across influencer marketing, digital launches and content strategy to maximize reach and engagement • Drove high-impact product launches aligned with market trends, consumer demand and brand positioning strategy • Built omnichannel brand systems across retail, digital and offline touchpoints, ensuring seamless UX and consistent messaging • Leveraged consumer insights, trend analysis and global design patterns to enhance engagement and audience relevance • Managed cross-functional teams spanning design, content and performance marketing to deliver cohesive brand execution • Implemented campaign analytics frameworks to track ROI, optimize performance and improve decision-making • Strengthened brand recall and equity through cohesive visual identity systems and narrative-driven communication frameworks ➤ Specialties: Brand Positioning, Influencer Marketing, Product Launch Strategy, Consumer Insights, Packaging Design, Digital Marketing, Campaign Analytics, UX Strategy, Market Research, Cross-functional Leadership

Design Professor at ISDI Mumbai, Jul 2023 - Dec 2024 · 1 yr 6 mos, Mumbai Metropolitan Region, • Boosted execution efficiency by 30%+ by implementing structured project management frameworks and Agile methodologies • Mentored 100+ students, improving placement outcomes by up to 40% through industry-aligned curriculum and career-focused guidance • Led development of 10+ market-ready products using design thinking, Agile execution and product strategy frameworks • Designed innovation-driven programs integrating brand strategy, UX design and business acumen • Guided interdisciplinary teams on product-market fit, commercialization strategy and user-centric innovation • Delivered experiential learning models through real-world project simulations bridging academia and industry • Embedded user-centered design principles and UX methodologies into curriculum and program delivery • Fostered collaborative, high-performance learning environments driving creativity, product thinking and innovation ➤ Specialties: Design Thinking, UX Design, Product Development, Innovation Strategy, Agile Methodologies, Curriculum Development, Mentorship, Business Strategy, Product-Market Fit, Creative Leadership

Design Consultant at Pearl Academy, Nov 2021 - Jun 2023 · 1 yr 8 mos, Mumbai

Creative Director | co founder at The Ruskin Bond Collection, Jun 2018 - Oct 2021 · 3 yrs 5 mos

Visual Designer at Arthat studio, Dec 2016 - Apr 2018 · 1 y 4 mo, Mumbai

Education

B.DES, Fashion and Lifestyle Accessory Design, National institute of fashion technology, Chennai

Startup Incubation, Entrepreneurship/Entrepreneurial Studies, Entrepreneurship Cell, IIM Kashipur