---
title: "Hiloni Shah - Product Designer in Bengaluru | Tal"
description: "Meet Hiloni Shah, Product Designer @ Amazon • CX100 | AI-First Design | Leading UX for High-Impact Products | Amazon, Qatar National Bank, Dukhan Bank, Glowroad by Amazon | FinTech, LegalTech, B2B & E-commerce based in Bengaluru. AI stack includes cursor and claudecode."
image: "https://tal.club/meet/hiloni-shah/share-image"
---

# Hiloni Shah on Tal

## Headline

Product Designer @ Amazon • CX100 \| AI\-First Design \| Leading UX for High\-Impact Products \| Amazon, Qatar National Bank, Dukhan Bank, Glowroad by Amazon \| FinTech, LegalTech, B2B & E\-commerce

## About

I'm a Product Designer with 4 years of experience designing end\-to\-end digital experiences across e\-commerce, fintech, service, and legal tech\. Currently working with Amazon \(via CX100\) as an AI\-first designer, focused on building intelligent, intuitive product experiences at scale\. My work spans products including Glowroad by Amazon, Amazon Smartbiz, Amazon Bazaar, and Amazon Live IN — where I've owned design from early discovery through shipped features, often in fast\-moving, early\-stage environments\. Recently, I've been deep in the AI agent space — building tools like an AI\-powered prompt optimization Chrome extension, a React\-based prompt design prototype, and modular skill\-file systems for agent workflows\. I care about designing for the next generation of AI\-native products, where interfaces adapt, reason, and assist rather than just display\. Previously, I've worked with Qatar National Bank, Dukhan Bank, and GetYellow, giving me a strong foundation in regulated, trust\-critical product design\. I'm always excited to connect with people exploring AI\-first product design, live commerce, or agentic workflows — feel free to reach out\.

## Location

Bengaluru

## AI stack

cursor

claudecode

## Work experience

Product Designer at Amazon, Sep 2025 \- Present · 1 yr, Bengaluru, \| via CX100 \| Amazon Live IN \| Dec 2025 – Present • Redesigned the live exclusive deals flow, improving discoverability and engagement within the shopping journey • Drove scaling of short\-form video content across shopping journeys, expanding live commerce touchpoints • Led brand revisualization for Amazon Live IN, refreshing visual identity across key surfaces • Conceptualized and designed key pages using AI\-assisted workflows, accelerating ideation\-to\-prototype cycles • Reduced design turnaround time by building AI\-powered internal tools, including a prototype skill file and a spec generator plugin for design workflows Amazon Bazaar \| Aug 2025 – Nov 2025 • Designed and shipped a redesigned Product Detail Page for Amazon Bazaar's shopping experience • Built and tested interactive prototypes to validate design concepts before development handoff • Conducted UX audits on existing flows, identifying and resolving usability gaps to improve conversion and engagement Glowroad by Amazon \| Sep 2024 – Dec 2024 • Led end\-to\-end design for checkout journey, from user research and problem framing through to final UI handoff • Conducted user research to identify pain points in \[specific journey\], translating insights into actionable design solutions • Collaborated with cross\-functional teams \(PM, engineering\) to ship features within a fast\-paced, early\-stage product environment

Product Designer at CX100, Jul 2024 \- Present · 2 yrs 2 mos, Bengaluru, Led the end\-to\-end redesign of an international bank’s net\-banking system, increasing task completion by 30% and reducing user errors by 26% through intuitive financial workflows\. Managed and improved the seller dashboard experience for an e\-commerce platform, cutting time\-on\- task by 30% and increasing feature adoption by 40% in partnership with engineering\. Delivered a responsive, animated website in Framer for a service provider, achieving MVP launch in 3 weeks and doubling client engagement post\-release\. Redesigned critical e\-commerce flows as a solo designer, driving a 20% boost in checkout conversions through data\-informed interaction improvements\.

UI/UX Designer at Yellow, Mar 2022 \- Jul 2024 · 2 yrs 5 mos, Bengaluru, Karnataka, India

## Education

Full Stack UI/UX Design, UI/UX Design, Masai

Bachelor of Arts \- BA, Sociology, Mithibai College of Arts Chauhan Institute of Science and A\.J\. College of Commerce and Economics

[View the original profile](https://tal.club/meet/hiloni-shah)

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