---
title: "Hetal Rathi - Product Designer in Bengaluru | Tal"
description: "Meet Hetal Rathi, Product Designer at IBM Software | Ex - BCG based in Bengaluru. AI stack includes antigravity, codex, and claudecode."
image: "https://tal.club/meet/hetal-rathi/share-image"
---

# Hetal Rathi on Tal

## Headline

Product Designer at IBM Software \| Ex \- BCG

## About

Hello\! I am a UX Designer, an organizer and a design thinker\. I am keen to learn new things every day\. The core of my design thought process is observing with empathy, identifying the user needs, building upon customer insights, reflecting regularly and making quickly\. Design, for me, is a means to solve any unique and complex challenge keeping people at the centre\. So it all starts with the people in mind\. As a designer, I believe that good design is as little design as possible\. I find inspiration from everyday explorations and stories of people to design tailor\-made experiences suited for their needs\. Being detail\-oriented helps me to conceptualize projects while documenting to keep the project journey intact\.

## Location

Bengaluru

## AI stack

antigravity

codex

claudecode

## Work experience

Product Designer at IBM, Feb 2025 \- Present · 1 yr 7 mos, Bengaluru, Karnataka, India

User Experience Designer at Boston Consulting Group \(BCG\), Jan 2024 \- Feb 2025 · 1 yr 2 mos, Bengaluru, Karnataka, India, ✧ Led the design of a diagnostic platform that reduced digital transformation assessment time by 30%, empowering 800\+ Managing Directors and Partners globally\. ✧ Designed a no\-code web platform with drag\-and\-drop capabilities, enabling 5000\+ consultants to quickly build functional, user\-friendly sites—eliminating dependence on manual coding\. ✧ Led heuristic audits and UX assessments of over 80\+ screens in Fintech and Education sectors, identifying key usability challenges that guided strategic transformation initiatives\.

Associate User Experience Designer at Boston Consulting Group \(BCG\), Oct 2021 \- Dec 2023 · 2 yrs 3 mos, Bengaluru, Karnataka, India, ✧ Designed a performance benchmarking dashboard for a top Indian Public Sector Bank, considering area\-specific bandwidth constraints and tech limitations in both rural and urban regions\. ✧ Conducted extensive on\-site and remote user research across India for a leading plumbing and finance brand\. Delivered actionable insights that shaped core product improvements\. ✧ Created a product concept for South Africa’s largest bank to improve the user journey for financial risk coverage, addressing pain points for its 4\.1M digitally active users\.

User Interface Designer at Jio, Jun 2018 \- Jun 2018 · 1 mo, Mumbai Area, India, ✧ Collaborated with the Jio Cinema and Music team to evaluate two enterprise\-grade design systems\. ✧ Consolidated findings into a strategic recommendation report that influenced UI decisions for a key mobile application\.

## Education

Bachelors of Design \(B\.Des\), Majors in Human Centered Design ; Minors in Information Arts and Information Design Practices, Srishti Manipal Institute of Art, Design and Technology

Indian School Certificate in Humanities, Bombay Scottish School

[View the original profile](https://tal.club/meet/hetal-rathi)

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