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Hetal Rathi

Product Designer at IBM Software | Ex - BCG

Bengaluru

5+ years of work experience

IBM
Feb 20251 yr 7 mosPresent

Bengaluru, Karnataka, India

Boston Consulting Group (BCG)
Jan 20241 yr 2 mosFeb 2025

Bengaluru, Karnataka, India

✧ Led the design of a diagnostic platform that reduced digital transformation assessment time by 30%, empowering 800+ Managing Directors and Partners globally. ✧ Designed a no-code web platform with drag-and-drop capabilities, enabling 5000+ consultants to quickly build functional, user-friendly sites—eliminating dependence on manual coding. ✧ Led heuristic audits and UX assessments of over 80+ screens in Fintech and Education sectors, identifying key usability challenges that guided strategic transformation initiatives.
Boston Consulting Group (BCG)
Oct 20212 yrs 3 mosDec 2023

Bengaluru, Karnataka, India

✧ Designed a performance benchmarking dashboard for a top Indian Public Sector Bank, considering area-specific bandwidth constraints and tech limitations in both rural and urban regions. ✧ Conducted extensive on-site and remote user research across India for a leading plumbing and finance brand. Delivered actionable insights that shaped core product improvements. ✧ Created a product concept for South Africa’s largest bank to improve the user journey for financial risk coverage, addressing pain points for its 4.1M digitally active users.
Jio
Jun 20181 moJun 2018

Mumbai Area, India

✧ Collaborated with the Jio Cinema and Music team to evaluate two enterprise-grade design systems. ✧ Consolidated findings into a strategic recommendation report that influenced UI decisions for a key mobile application.

Hetal’s AI Stack

antigravity
antigravity
codex
codex
claudecode
claudecode

Education

Srishti Manipal Institute of Art, Design and Technology

Bachelors of Design (B.Des), Majors in Human Centered Design ; Minors in Information Arts and Information Design Practices

Srishti Manipal Institute of Art, Design and Technology

20164 yrs2020
Bombay Scottish School

Indian School Certificate in Humanities

Bombay Scottish School

20142 yrs2016

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Headline

Product Designer at IBM Software | Ex - BCG

About

Hello! I am a UX Designer, an organizer and a design thinker. I am keen to learn new things every day. The core of my design thought process is observing with empathy, identifying the user needs, building upon customer insights, reflecting regularly and making quickly. Design, for me, is a means to solve any unique and complex challenge keeping people at the centre. So it all starts with the people in mind. As a designer, I believe that good design is as little design as possible. I find inspiration from everyday explorations and stories of people to design tailor-made experiences suited for their needs. Being detail-oriented helps me to conceptualize projects while documenting to keep the project journey intact.

Location

Bengaluru

AI stack

antigravity

codex

claudecode

Work experience

Product Designer at IBM, Feb 2025 - Present · 1 yr 7 mos, Bengaluru, Karnataka, India

User Experience Designer at Boston Consulting Group (BCG), Jan 2024 - Feb 2025 · 1 yr 2 mos, Bengaluru, Karnataka, India, ✧ Led the design of a diagnostic platform that reduced digital transformation assessment time by 30%, empowering 800+ Managing Directors and Partners globally. ✧ Designed a no-code web platform with drag-and-drop capabilities, enabling 5000+ consultants to quickly build functional, user-friendly sites—eliminating dependence on manual coding. ✧ Led heuristic audits and UX assessments of over 80+ screens in Fintech and Education sectors, identifying key usability challenges that guided strategic transformation initiatives.

Associate User Experience Designer at Boston Consulting Group (BCG), Oct 2021 - Dec 2023 · 2 yrs 3 mos, Bengaluru, Karnataka, India, ✧ Designed a performance benchmarking dashboard for a top Indian Public Sector Bank, considering area-specific bandwidth constraints and tech limitations in both rural and urban regions. ✧ Conducted extensive on-site and remote user research across India for a leading plumbing and finance brand. Delivered actionable insights that shaped core product improvements. ✧ Created a product concept for South Africa’s largest bank to improve the user journey for financial risk coverage, addressing pain points for its 4.1M digitally active users.

User Interface Designer at Jio, Jun 2018 - Jun 2018 · 1 mo, Mumbai Area, India, ✧ Collaborated with the Jio Cinema and Music team to evaluate two enterprise-grade design systems. ✧ Consolidated findings into a strategic recommendation report that influenced UI decisions for a key mobile application.

Education

Bachelors of Design (B.Des), Majors in Human Centered Design ; Minors in Information Arts and Information Design Practices, Srishti Manipal Institute of Art, Design and Technology

Indian School Certificate in Humanities, Bombay Scottish School

Hetal Rathi - Product Designer in Bengaluru | Tal