Headline

Building at POP (Razorpay) | Ex-Flipkart, Meesho, Dhani | Category Management & Business Development Leader | Data Analytics, SQL, Power BI | Founder – DNC Pets

About

I've worked with brands across India's leading e-commerce platforms — and scaled every category I've been handed. Over 9+ years at POP (Razorpay), Flipkart, Meesho and Dhani my work has centered on one thing: building categories that grow. That means finding the right brands, negotiating commercials that work for both sides, planning assortment and inventory tightly, and owning the P&L outcomes. Some numbers I'm proud of: → 310+ Tier-1/Tier-2 and D2C brands onboarded in under 12 months at POP, across Fashion (160), Home & Electronics (120), and Beauty (35) → 60% growth delivered on assigned categories at Dhani, where I owned P&L across Men's, Women's, Kids', Jewelry & Beauty → Launched 2 categories from scratch (Kids' and Jewelry at Dhani) — supply chain, vendors, and marketing built 0→1 → 1,000+ suppliers acquired at Meesho; ~500 vendors onboarded at Flipkart I work data-first — SQL, Advanced Excel, and Power BI are part of my daily toolkit for assortment decisions, pricing, and demand forecasting. Outside work, I'm building DNC Pets, a premium pet care brand — which keeps me close to the D2C side of the table I negotiate with every day. If you're working on commerce, categories, or brand growth — happy to connect.

Location

Bengaluru

AI stack

claude code

claude

gemini

Work experience

Business Manager at POP, Jul 2025 - Present · 1 yr 3 mos, Bengaluru, Driving category management and business development across categories at POP (A Razorpay's consumer commerce platform) → Onboarded 310+ brands in under 12 months — 160 in Fashion, 120 in Home & Electronics, 35 in Beauty & FMCG— spanning Tier-1/Tier-2 and leading D2C brands, driving major GMV growth as the marketplace scaled. → Own category commercials end to end: margins, pricing strategy, payment terms, and promotional budgets. → Manage assortment planning, inventory flow, and product lifecycle for stock health and availability. → Run performance-driven promotions using POPcoins, platform events, and co-marketing activations. → Track GMV, margin, AOV, order velocity, and new-SKU contribution to refine assortment and pricing. → Partner with Marketing, Growth, Ops, Product & Supply Chain to convert market gaps into brand launches.

Founder at dnc Pets, Feb 2025 - Present · 1 yr 8 mos, Bengaluru, Building DNC Pets — a premium pet care brand focused on quality, transparency and long-term customer value, covering nutrition, grooming, toys, and wellness. Inspired by my own pets, Daisy and Coco. Website: www.dncpets.com

Category Manager at Dhani, Mar 2021 - Apr 2025 · 4 yrs 2 mos, Bengaluru, Owned category strategy and P&L across Men's, Women's, Kids' (Ethnic & Western), Jewelry and Beauty. → Delivered 60% growth on assigned categories through assortment expansion, pricing, and promotions. → Onboarded and managed ~1,000+ brands and vendors, negotiating commercial terms end to end. → Launched Kids' and Jewelry categories from scratch (0→1) — built supply chains, vendor partnerships, and go-to-market plans. → Led end-to-end buying & planning: assortment, inventory forecasting, stock-cover management, and seasonal alignment — cutting aging stock and stock-outs. → Managed a team across sourcing, merchandising, and marketing execution. → Recognized as Best Employee & Star Performer for margin improvement and revenue growth.

Senior Business Development Manager at Meesho, Jan 2019 - Feb 2021 · 2 yrs 2 mos, India, Led Home & Living and FMCG categories PAN-India, owning supplier acquisition and market strategy. → Acquired and onboarded 1,000+ suppliers and brand partners across Women's Ethnic, Electronics, Home & Living, and Personal Care & Wellness. → Transitioned offline businesses to e-commerce, expanding platform supply and digital penetration. → Resolved supplier and customer escalations, protecting partner retention. → Recognized as Top Performing Employee.

Business Development Manager at Flipkart, Apr 2018 - Jan 2019 · 10 mos, Bengaluru, • Onboarded ~500 vendors, identifying market gaps and ensuring seamless platform integration and seller growth. • Managed Women's Ethnic, Electronics, Home & Living, and Personal Care & Wellness categories, delivering consistent growth and assortment expansion. • Tracked market trends and competitor moves to inform selection, pricing, and onboarding priorities.

Education

Bachelor of Technology (B.Tech.), Electrical and Electronics Engineering, Jawaharlal Nehru Technological University, Kakinada