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Heli Fajalia

Sr Product Designer at Target || Prev Meesho

Bengaluru

6+ years of work experience

Target
Feb 20251 yr 9 mosPresent

Leading digital strategy and transformation initiatives, driving end-to-end customer journey experiences in discretionary categories. My work focuses on navigating ambiguity, shaping strategic direction, and partnering with global cross-functional stakeholders to deliver scalable, customer-centric solutions. I enjoy bringing clarity to complexity, fostering collaboration, and creating meaningful business impact through innovation and execution.
CoinSwitch
Mar 20241 yrFeb 2025

Bengaluru, Karnataka, India

Building Coinswitch and making it usable for every retail investor. Taken end to end ownership for building some of the crucial and key features such as Earn, Buying Selling experience and payment integration
Meesho
Jan 20231 yr 3 mosMar 2024

Bengaluru, Karnataka, India

Trailblazing with each project, projected 10x impact by each initiative and contributing to next gen supplier platform with compliance, growth and monetisation
Meesho
Oct 20211 yr 3 mosDec 2022

Bengaluru, Karnataka, India

- Working with Supplier Platform and Catalog charter. Creating legacy, trailblazing and long term impact by each project - Recognised for multiple titles by peers and leaders "Stand up and speak your mind" "Speed over perfection"
LeadSquared
Jun 20201 yr 5 mosOct 2021

Worked on enhancing the User Experience and Interface of various modules for Leadsquared mobile application such as Leads near me, lead management, opportunities and building design system
LeadSquared
Dec 20197 mosJun 2020

Bangalore

Worked on enhancing and creating multiple features for the LeadSquared mobile applications. Identified key pain points, covered different use cases, created in depth documents of user flows with generic & feasible solutions for easy adoption by end users across multiple industry segments.
Siemens
May 20192 mosJun 2019

Vadodara, Gujarat, India

Analyzed turbine supervisory panel(Programmable logic controller). I have done research on manufacturing of relay and metering panel, synchronous panel and implementing protection mechanism.

Heli’s AI Stack

claude
claude
ChatGPT
ChatGPT
Figma Make
Figma Make

Education

Indian institute of technology Hyderabad

Postgraduate, Visual Design and User Experience

Indian institute of technology Hyderabad

Vellore Institute of Technology

Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering

Vellore Institute of Technology

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Headline

Sr Product Designer at Target || Prev Meesho

About

Building what others are dreaming and designing what "Actually works for users" Designing USA's leading marketplace | Making E commerce experience more human

Location

Bengaluru

AI stack

claude

ChatGPT

Figma Make

Work experience

Senior Product Designer at Target, Feb 2025 - Present · 1 yr 9 mos, Leading digital strategy and transformation initiatives, driving end-to-end customer journey experiences in discretionary categories. My work focuses on navigating ambiguity, shaping strategic direction, and partnering with global cross-functional stakeholders to deliver scalable, customer-centric solutions. I enjoy bringing clarity to complexity, fostering collaboration, and creating meaningful business impact through innovation and execution.

Product Designer II at CoinSwitch, Mar 2024 - Feb 2025 · 1 yr, Bengaluru, Karnataka, India, Building Coinswitch and making it usable for every retail investor. Taken end to end ownership for building some of the crucial and key features such as Earn, Buying Selling experience and payment integration

Product Designer II at Meesho, Jan 2023 - Mar 2024 · 1 yr 3 mos, Bengaluru, Karnataka, India, Trailblazing with each project, projected 10x impact by each initiative and contributing to next gen supplier platform with compliance, growth and monetisation

Product Designer I at Meesho, Oct 2021 - Dec 2022 · 1 yr 3 mos, Bengaluru, Karnataka, India, - Working with Supplier Platform and Catalog charter. Creating legacy, trailblazing and long term impact by each project - Recognised for multiple titles by peers and leaders "Stand up and speak your mind" "Speed over perfection"

UI/UX Designer at LeadSquared, Jun 2020 - Oct 2021 · 1 yr 5 mos, Worked on enhancing the User Experience and Interface of various modules for Leadsquared mobile application such as Leads near me, lead management, opportunities and building design system

UI/UX Designer at LeadSquared, Dec 2019 - Jun 2020 · 7 mos, Bangalore, Worked on enhancing and creating multiple features for the LeadSquared mobile applications. Identified key pain points, covered different use cases, created in depth documents of user flows with generic & feasible solutions for easy adoption by end users across multiple industry segments.

Summer Intern at Siemens, May 2019 - Jun 2019 · 2 mos, Vadodara, Gujarat, India, Analyzed turbine supervisory panel(Programmable logic controller). I have done research on manufacturing of relay and metering panel, synchronous panel and implementing protection mechanism.

Education

Postgraduate, Visual Design and User Experience, Indian institute of technology Hyderabad

Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering, Vellore Institute of Technology