Headline

Senior Product designer, UI designer, UX designer

About

User Experience Designer | Bridging Engineering Precision with Creative Design My journey into UX design has been anything but linear, reflecting a blend of diverse educational experiences that uniquely inform my approach to user-centered design. I never planned to be a UX Designer—yet here I am, and I wouldn’t have it any other way. My journey started with an interest in Commerce, then shifted to Electronics, eventually leading to a degree in Mechanical Engineering. After preparing for MBA entrance exams and studying abroad, I discovered User Experience Design during my post-graduation at ISDI (now Atlas University). It was here that I realized my engineering mindset—structured problem-solving, systems thinking, and analytical reasoning—was the perfect foundation for crafting seamless digital experiences. Where I’ve Made an Impact: 🔹 Led UX for a multi-country Payroll SaaS product, driving 2x customer growth through intuitive, scalable design. 🔹 Spearheaded a website revamp, increasing traffic by 24% and engagement by 15%. 🔹 Designed an onboarding portal, streamlining processes and reducing support requests by 40%. 🔹 Built and managed a scalable design system, cutting handoff time by 30%. Design Philosophy: I believe in creating seamless, research-driven experiences that align user needs with business goals, making products both intuitive and impactful. I’m always open to discussing design philosophies, new opportunities, or potential collaborations. If you're passionate about creating meaningful user experiences, let’s talk! Skills: User Research (Interviews, Surveys, Usability Testing) Information Architecture Data-Driven Design Wireframing Prototyping Microinteractions Animations Design System Management Developer Handoff Figma Microsoft Clarity Hotjar Notion Blender Adobe XD, Photoshop, Premier Pro, Illustrator

Location

Mumbai

AI stack

claude code

claude

notion

obsidian

openai

v0

Work experience

Senior Product Designer at Qapita, Aug 2025 - Present · 1 yr 2 mos, Bengaluru, Karnataka, India

Senior UX Designer at peopleHum, Jul 2024 - Aug 2025 · 1 yr 2 mos, Bengaluru, Karnataka, India, Led end-to-end UX/UI design for a multi-country Payroll SaaS product, helping scale the business by doubling the customer base. Trained and mentored 3 junior UX designers, improving team efficiency and establishing best UX practices

UX Designer at peopleHum, Jan 2022 - Jun 2024 · 2 yrs 6 mos, Bengaluru, Karnataka, India, Established and maintained a scalable design system, reducing design-developer handoff time by 30%. Designed a customer onboarding portal, streamlining the setup process and reducing support requests by 40%. Worked on UX-driven UI design for a SaaS product, specifically a Human Resource Management web application.

UX design Intern at peopleHum, Jun 2021 - Dec 2021 · 7 mos, Mumbai, Maharashtra, India, Spearheaded the website redesign, conducting extensive user research & usability testing, leading to a 24% increase in traffic and 15% higher engagement.

Education

Master's degree, Design and Innovation, ISDI School of Design and Innovation

Bachelor of Engineering - BE, Mechanical Engineering, Thakur College of Engineering & Technology Shaymnarayan Thakur Marg Thakur Villaige Samata Nagar Kandivli (E) Mumbai 400 101

Public links

heetshah.framer.website: https://heetshah.framer.website/